Jiagu Dairy and Qingyuan Beer have a bit of a sense of being brothers and sisters this year.

Compared with several major agricultural projects, they are facing fierce market competition.

Among them, the situation of Jiagu Dairy is relatively better.

At the beginning of this year, whether it is active offensive or passive defense, the dairy industry has launched a price war.

Fierce Bull, Yili, Guangming and other brands are the main force of the price war, leading the "starring" in supermarkets in key markets across the country.

The form of the price war has changed from direct price reduction at the beginning to promotion, lottery and other methods, and the intensity of buying gifts has changed from "buy 5 get 1 free" to "buy 2 get 1 free", and the awards have also increased from the original milk and small souvenirs to the valuable "French Health Tour" and "Pacific Island Tour" and other awards.

Under the continuous price beacon, Yili and other national giants can still maintain the growth of profits by virtue of their scale and brand advantages, while some local legions and "stragglers" are quite injured when they are forced to follow up the price war.

Although Jiagu Dairy did not follow up on the price war. In fact, because the milk produced by Jiagu Dairy is of high quality, Jiagu Dairy directly focuses on the high-end market, and the price is more than most milk brands in the market.

But when it was listed, it happened to encounter a price war, and as a result, the fledgling Jiagu milk suffered quite a loss.

In the face of price wars and promotional wars, consumers have no way to make rational choices, and can only buy through brand awareness.

Jiagu milk has no brand awareness, and no price concessions, so it almost became cannon fodder.

That is, under the instructions of Qi Zheng, Jiagu Dairy snatched the sponsorship of the first "Super Girl" from the hands of the fierce bull, opened the market in Hunan Province, and barely digested the production capacity.

Although the first "Supergirl" had a certain influence, its scope was not very large, but Qi Zheng knew its potential huge influence.

Under his decision, Jiagu Dairy showed enough courage to directly become the sponsor of the second session, and spent a huge amount of money to buy out the naming rights of "Supergirl", leaving no chance for the bull.

Next year's "Supergirl" is phenomenal, and what is most in line with the positioning of the "Supergirl" program is actually yogurt. It just so happens that Jiagu Dairy's yogurt research and development has made a breakthrough, and next year is the best time for Jiagu Dairy to rise.

If Jiagu milk is just on the market, it can barely recover its cost with its unique taste and small output, Qingyuan Beer is a bit bleak. See. Wool, Chinese net

Ho Changchuan is determined to connect the three major markets of Jiangnan Province, Minh Province and Viet Nam Province to further strengthen coordination.

In addition to the core market of Qingyuan Beer, Minsheng Province, Qingyuan Beer, Snow Beer and Budweiser are among the top three in the industry in Jiangnan Province and Viet Province, with a market share of more than 60, which means that the industry integration stage of large factories annexing small factories in the past has basically come to an end, and the three will directly begin to collide head-on.

Beer is a typical industry with economies of scale, and profitability increases dramatically when a company gains dominance in the market.

In order to have a market share of more than 50 in the two provinces and make the three southeast coastal provinces become their own base markets, Qingyuan Beer launched a fierce market attack against the two giants.

All three are good at bypassing dealers to fight terminal channel distribution wars. The marketing method of distributing goods first and paying later has made the beer sales terminal stores in major cities of the two provinces full of beer cases from both sides, and a price war has followed.

Although with a better taste, Qingyuan beer slowly gained the upper hand. But under the fierce scramble, all three parties suffered heavy losses, and in the first half of this year, Qingyuan Beer lost nearly 40 million.

Fortunately, Jiagu Group has provided sufficient financial support to Qingyuan Beer from the beginning of the acquisition war, and now, although the war is still going on and the losses are continuing, it has seen the dawn of victory.

Therefore, for Jiagu Dairy and Qingyuan Beer, although there is also a food exhibition at the Spring City Agricultural Fair, it is of little significance for them to participate - one has insufficient production capacity and is still in a state of survival, and the other is fighting and has no time to take care of anything else.

Therefore, this event can only let a few major agricultural projects go to the limelight.

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August 15, Northeast, Spring City.

The 5th Spring City Agricultural Expo was officially opened.

More than 1,000 exhibitors gathered together, but fortunately, the exhibition area is still large enough, and there are more than 10 square meters allocated to each booth, which is basically enough for agricultural enterprises of general scale.

However, agricultural enterprises like Jiagu have a large number of agricultural products exhibiting and can compare with several agricultural enterprises, and the booth is a bit small.

Fortunately, the volume of Jiagu is one of the largest in Min Province, and the head of the pavilion who led the team also hoped that Jiagu could sign a large order, and after coordination, Jiagu's family occupied two booths.

The antique overall design style is elegant and slender "Tea Fragrant Rice", the smoke of the fairy tea rice, crystal full, as if the fragrance jumps on the paper, the fat pig eating pigweed in the mountains and rivers is the epitome of rural life, there are also leisurely, relaxed pacing mallard ducks and hemp chickens, outstanding sika deer......

In the agricultural booth full of local flavor, Jiagu's booth stood out from the crowd with elegance and established a high-end image, just like the price of the agricultural products on display.

The exhibitors were distributed by region, and next to the Jiagu booth was the delegation of the Black Province.

The special agricultural products of Hei Province have always been the star products of the Agricultural Expo. But this time, they were silent in front of Jiagu's booth.

Not only for the high-end design of the exhibition area, but also for the price marked.

12 yuan of rice, 13 yuan of pork, 10 yuan of mallard, 15 yuan of hemp chicken, as well as a dazzling array of eggs, venison, deer blood wine and other deer products......

Well, the price is definitely worthy of the image of "high-end".

The gentlemen in the Black Province exhibition area have complicated expressions - you are so capable, why don't you go and rob the bank?

The first day of a large-scale exhibition is usually not the day when large orders explode, but it is the time with the most people.

Huge crowds of visitors crowded around, almost looking at the booths.

But without exception, all the citizens who passed by the Jiagu exhibition area were frightened by the price of Jiagu and thus shy away from the agricultural products on display in Jiagu.

At the agricultural fair, exhibitors will generally show their housekeeping skills, enthusiastically promote high-quality agricultural products, many enterprises free food tasting, attracting a large number of buyers and visitors to taste, after all, a hundred smell is not as good as a "taste".

After tasting it, citizens can buy it on the spot if they are satisfied.

Jiagu's agricultural products are a bit of a loss in this regard, unlike fruits and other agricultural products, which cannot be tasted on the spot, coupled with the scary price, although they look good, who knows if it is worth the price.

In fact, it is not that there are no agricultural products with the same price as Jiagu at the Agricultural Fair, on the contrary, there are still a lot of them. Because the quality of the products that can be exhibited at the Agricultural Expo is definitely better than the general products on the market, and the price is normal.

The problem is, it's not that expensive!

Moreover, the more expensive the agricultural products, the more well-known they tend to be.

So, what the hell is Kaya? I've never heard of it.

A young man in the booth next to him handed out the brochures in his hand one by one, almost every minute, and then saw the consumers attracted by his own exhibition area, with a smile on his face.

Then he saw Qi Zheng walking out of Jiagu's exhibition area, looked at Qi Zheng's young face, thought he was an ordinary employee of Jiagu, and hurriedly grabbed Qi Zheng.

Qi Zheng looked at him puzzled.

The young man smiled "hehe" and asked Qi Zheng in a low voice, "Dude, is your company's boss brainbroken?"

Qi Zheng "......"

He pointed to the crowd of visitors who came and went in a hurry in front of the Jiagu exhibition area, and said, "Look, as far as your price is concerned, the black store is not as ruthless as you......, who is not scared?"

Qi Zheng glanced at this "enthusiastic" young man, did not tell him that the boss in front of him was the boss with a broken brain in his mouth, and said unhurriedly, "What's the hurry? The exhibition has just begun, and the real knowledge of goods is still to come!"

The young man had an expression of "you just have a hard mouth", glanced at the booths on both sides again, leaned over and asked in a low voice, "Hey, brother, let me ask, who is looking for your booth to design, really, blind to such a high-grade booth!"

He immediately saw Qi Zheng's noncommittal expression, and said with hatred: "Look at you, this is the first time to participate in the Agricultural Expo, right? Let me tell you, exhibitors can only attract large buyers if they attract popularity, otherwise, how many products can be sold by the masses who visit alone......?"

"Hey, I've found it! The Jiagu exhibition area is here!" a shout came, interrupting the young man's "earnest teaching".

When he looked up, he saw a group of people crowded into Jiagu's booth.

"Yes, that's it. Little girl, bring me a five-pound bottle of pork!"

"I buy three bags of rice, yes, it's in the middle package. ”

"Is there a discount for buying more eggs......

Looking at the posture in front of Jiagu's booth that was about to be sold out, the young man turned his head stiffly, and saw Qi Zheng's expression of "I'm not wrong", and he looked confused.

What's wrong with the world?

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