The birth of "Ultraman" made the "β Magic Wand" instantly become the most desired toy for children.

Meng Lang, the chicken thief, is well versed in the infinite use of "hype", and the advertising has not stopped.

Pengda bought advertising space on major TV stations and broadcast it from school to bedtime.

The advertisement was shot by Yan Tao!

The content is very demonic brainwashing, first of all, Meng Lang, who is wearing a Cotter uniform, stands at the feet of the towering Ultraman, looking back and smiling.

"Do you want to become Ultraman like me?"

"The new β magic wand is now available!"

"Buy the Beta wand and be a cosmic hero!"

"Pengda Toys – Creating Wonderful Memories!"

That's all there is to it back and forth......

It's simple, but the selling point is there. After all, it's a temporary advertisement, what kind of plot and depth, isn't it good to sell it directly?

Less than those bells and whistles, the advertising of Pengda toys has always been simple and crude. This is also Meng Lang's consistent request, after all, in his opinion, the main purpose of advertising is to explain the selling point.

Not to mention, this set works.

Just like the classic case of "brain platinum" advertising in the advertising industry, you can scold it for being vulgar and rubbish, but the purpose of the manufacturer's advertising has been achieved!

The same goes for the Beta Wand commercial!

Although the publicity was rushed to launch, the results were brilliant, and with the premiere of Ultraman, the protagonist Meng Nan's transformer Beta magic wand swept through the toy stationery stores in the north and south of the country overnight.

The kids are all crazy!

Just for an ethereal "superman dream", he was willing to give pocket money to buy a toy "stick" that could only shine.

Can this also be considered a toy?

Many people are puzzled that the Beta wand is more of a "prop" than a toy. The playability is greatly reduced, not to mention that compared to toys such as gyroscopic balls, it is less interesting than plush dolls.

You don't really believe Meng Thief's words, thinking that if you buy a transformer, you can become Ultraman, right?

In the face of doubts, Meng Lang responded: "Who said that β magic wand is not playable?

Isn't that nonsense?

Anyway, Meng Tsai, who makes toys with his heart and shoots special shots with his feet, can he make a useless toy stick to cheat children with pocket money?

That's impossible!

Although the Beta Wand cannot be used to transform into "Ulu Tulaman", it can fulfill the children's dream of becoming "heroes".

This is "playability" on a psychological level!

Secondly, the design of the Beta Wand has been changed several times, and now it is extremely playable and entertaining.

The new version of the Beta Wand, with a battery compartment in the upper half, is powered by battery No. 5. The lower half has a special "beta" bin.

The so-called "beta particles" are actually soft toy bullets, which are non-toxic, harmless and non-harmful.

Beta particles are manufactured using a special process that, after a collision, turns into a colloidal material similar to "plasticine".

After using the Beta Wand, tilt the wand at an angle, and while the wand glows, the speaker will sound "Team Cotter Attack", and the Beta particles will be fired.

Isn't that playability?

Isn't it okay to sell another bag of beta particles after selling the beta wand?

In addition to beta particles, Pengda's designers also made "cotter particles".

Kot particles are used in toys such as Kot fighters, Kot ray guns, Kot ray cannons, Kot combat vehicles, etc.

Although the manufacturing process of Kot particles and beta particles is the same, the shapes are different!

Beta particles are circular, and the beta wand's particle chamber can only fit into round "beta particles". The cotter particle is oval in shape and tends to be flattened in shape, so that it cannot fit into the beta particle bin.

The two are not compatible!

This is very much in line with the original show!

The Beta wand is from Ultraman, which is an alien product, and Kurt equipment is a product of the earth.

Alien equipment and earth equipment must not share ammunition!

Of course, the design of the "Beta Particle" is only available in the [Regular Edition] Beta Wand.

The PD limited edition Beta Magic Wand does not have this design, it can only shine and shine, and at most the built-in voice has been added.

There's a reason for that!

For children who buy a limited edition, the picture will definitely not be "playability" and "fun", and the collection value and "restoration" are their most valued selling points.

Therefore, the limited edition of the Beta Magic Wand has canceled the bells and whistles of the "particle" compartment, upgraded the material, improved the grip, and the workmanship is more than one grade higher than the ordinary version.

The regular edition entertains the public, the limited edition satisfies die-hard loyalists, the commemorative edition is priceless, and the collector's edition ...... The Collector's Edition can only be won by "giveaways".

Make each version different, so that the children who buy the regular version want to buy the limited edition, and the children who buy the limited edition want to experience the beta particles of the regular version......

How perfect is that!

Who dares to say that Meng Zai doesn't care?

They all say that "it is difficult to reconcile the mouths", but he does not think that it is difficult for consumers to serve! Isn't it selling very well?

"Ultraman" has only been broadcast to the first episode, and as it continues to be popular, there should be a lot of room for improvement in the sales of derivatives.

After all, I have only seen the first episode, and many people have just had the idea of "wanting to buy", but they have not really taken action yet.

As Ultraman continues to be popular, the idea of "wanting to buy" will become a "must-buy". At that time, derivative peripheral products will definitely usher in a wave of spring!

More on that later.

Meng Lang's top priority is to finish filming the remaining nine episodes of "Ultraman" within this month!

The task is heavy, but fortunately it is progressing well.

The production of the leather case of the follow-up monster is almost complete, and the filming progress is progressing steadily, as long as nothing goes wrong, the shooting will definitely be completed at the scheduled time.

But Meng Lang was a little hesitant.

He was thinking about one thing, should the finale of the original be modified?

The original version of the original ended with Jeton defeating Ultraman and humans defeating Jetton.

This ending contains the Ultraman idea that "Ultraman is just a passerby, and the earth still depends on humans to protect it".

Ultraman is not an omnipotent god!

Even the "invincible" Ultraman will have a moment of defeat or even death.

Tsuburaya used thirty-eight episodes to create the heroic image of "Cosmic Superman", and then destroyed it with his own hands in the last episode.

It's really hard for the audience to accept.

Is there a better way to deal with it?

It seems that there is, but in the theatrical version of "Wake Up! Ultraman" released 30 years later, Tsuburaya made a major change to the ending.

Jeton defeats Ultraman, but with the help of humans, Ultraman gets back on his feet and uses the colorful Spethum rays to eliminate Jetton......

Isn't this kind of ending more acceptable than Ultraman's death?

It's hard to say.

Meng Lang couldn't make up his mind, so he wrote both plans into the script, and then consulted extensively in the crew.

"I love tragedy!"

Lord Shidi prefers the ending of Ultraman's death in battle, on the grounds that tragedy is easier to remember. 8)