Chapter 26: Director Tao is still a good brother
has a good foundation laid by "Fire Boy King", and several TV stations that have cooperated with him before are very interested in the first round of broadcast rights of "Balala Little Demon Fairy".
But when they learned that the show was not free and had no exclusive broadcast rights, they were immediately embarrassed.
If it's free, the impact of non-exclusive broadcasts is not great. After all, it's a free lunch, so even if you don't have chopsticks, it's okay.
But since you spent money and didn't give you a pair of chopsticks, it would be a bit unreasonable.
In this regard, the negotiations are facing enormous challenges.
Fortunately, Meng Lang was mentally prepared, and he didn't think about asking for money, so he sincerely set the price at 50,000 yuan for a single episode.
The TV station is very satisfied with the price, especially after learning that "Balala Little Demon Fairy" has been confirmed to premiere on CCTV Children's Channel......
Yang Ma is optimistic, it must be a high-quality product!
But it's still that problem to go around and around!
If you don't have the right to broadcast exclusively, you can't put it earlier than CCTV Children, so it's very uncomfortable.
The TV station was full of hesitation, especially when "Balala Little Demon Fairy" was not sure if it could set off a ratings frenzy like the firepower boy king, they didn't dare to bet.
At this time, Director Tao, who had cheated Meng Lang before, sent a wave of perfect assists.
Jiangchuan Children's Channel agreed to buy the first round of broadcast rights of "Balala Little Demon Fairy", and it was also acceptable to the clause that it must be broadcast later than CCTV Children.
50,000 in a single episode?
2.6 million to buy the first round of broadcast rights, even if it is not exclusive, it is reasonable.
After all, this amount of money is not worth mentioning at all compared to the hundreds of millions of advertising revenue a year.
Director Tao, I misunderstood you!
Meng Lang was so moved, they all said that adversity sees the truth, although Director Tao is a trick, he is definitely a good person. Otherwise, how could he send him a wave of assists at this time?
You must know that even if Jiangchuan Children's Channel intends to buy "Balala Little Demon Fairy", there is no need to stand up now.
They can wait until Meng Lang talks with other TV stations before talking about this matter.
But they just stood up when Meng Lang's negotiations with other TV stations were blocked, what kind of spirit is this?
40 meters of chai knife return, WeChat canceled the blackout......
Director Tao is still a good brother!
......
With Jiangchuan Children's Channel as a breakthrough, other TV stations soon gradually accepted the conditions proposed by Meng Lang.
In the final analysis, the price of 50,000 yuan for a single episode is not very high, and it is even slightly cheaper than other big productions.
"Balala Little Demon Fairy" has a total of 52 episodes, even if this is calculated, it is only 2.6 million to buy the first round of broadcast rights.
2.6 million may be a huge amount of money for ordinary people, but for these deep-pocketed state-run TV stations, it's really nothing.
In this way, after Meng Lang's unremitting efforts, Balala Little Demon Fairy successfully landed on fifteen TV stations.
CCTV children did not suffer a loss, even if the price they gave was high, at least they got the "first shot". Before they were not broadcast, other TV stations could not broadcast "Balala Little Demon Fairy" in advance.
In a sense, only CCTV Children's Channel can be regarded as a real premiere!
However, this restriction is only for a few days.
After the CCTV children's channel is launched, other TV stations can follow suit.
Meng Lang did not suffer either.
The production cost is about 13.2 million, and it is almost 20 million in the later stage of publicity. Just selling the first round of broadcast rights has already earned back, and even made a small profit.
The bulk of the profit lies in derivatives.
The toy piece is done, even if it sells 1 million in a single episode, it can't be compared.
In addition to toys, you can also launch a whole host of products such as stickers, stationery boxes, posters, hairpins, and figurines. Rolling money is not an adjective, but a real thing.
In the development of derivatives, Meng Lang mainly focuses on toys, after all, the family business is a toy factory.
But this does not mean that he has given up other products, but in the case that he is not able to make all of them, he appropriately divides a part of the cake to others, which is the best solution.
The derivatives of the firepower boy king, except for the production of the play with Pengda Toy Factory, the other parts are basically handed over to the manufacturers who come to the door to ask for authorization.
In addition to toys alone, this part of the income has reached millions of monthly dividends.
It's remarkable!
You must know that the fire boy king brought the fire to a toy like a yo-yo, and the characters in the play did not become very popular.
And Balala Little Demon Fairy is different!
As long as this drama can become popular, it will not only be a toy that will become popular, but also the derivatives of the character image will become popular. At that time, this part of the income is likely to be the same as the income from toys.
An ordinary stationery box, people use the same materials and processes as you, and the retail price is several pieces more expensive than yours, just because it is printed with the character of the little demon fairy, so it sells more than you, can you be indifferent?
Not only stationery boxes, but the entire stationery market is believed to be shrouded in the shadow of the "little magic fairy" soon......
Just thinking about it, Meng Lang seemed to smell the rich smell of ink emitted by stacks of banknotes.
It's the smell of money!
It is also the taste of happiness!
Before he could continue to fantasize, Comrade Meng's words instantly pulled him back to reality.
"Something happened to the Firepower Boy King?"
"What's wrong?"
Comrade Meng looked at Meng Lang in surprise, and asked with a puzzled look: "You, as a director, don't you even pay attention to your own works?"
"I've been throwing up on the plane for the past few days, where do I have the time to care about that? What's going on?" Meng Lang asked.
"See for yourself. ”
Lao Meng threw the phone to Meng Lang, got up and poured himself a glass of water.
Meng Lang took the old man's mobile phone, first noticed the sassy words sent by an old aunt named "Xiaofang" on WeChat in the notification bar, and then saw the webpage opened by the old man.
Sprout Score?
After watching it for a while, Meng Lang understood.
It turned out that because of the polarized ratings of "Fire Boy King", a struggle between adults and children was launched in the bud.
Adults think that sprouting is the sacred "pure land" of the film and television industry, and they can't let a bad movie get a high score.
The children think very simply, it is my right to score a few points, so why should you interfere with my choice?
Both sides insist on their own words, and neither is convinced by the other.
The intensity of the struggle continued to rise, and both sides shook people to call for support, and the sprout experienced server downtime due to too many visitors.
The budding company is not an Internet giant, and the server is naturally cheaper, and it is reasonable that something will happen.
After this kind of accident, the sprout official couldn't sit still, and called on both sides to calm down, and at the same time temporarily closed the rating message area of "Fire Boy King" on the grounds of "harmonious discussion......
After understanding the whole story, Meng Lang's mood was as complicated as beeping a dog.
What's the fuss?
He doesn't care about the rating, but a group of outsiders cares more about it than him......
It's puzzling.