Three episodes were broadcast in a row on the first day, because there were no big names in the original time and space, the initial ratings were not high, and the ratings report provided by CCTV Suofurui on the first day was only 1.95%, but this time due to the "heartthrob" starring, coupled with the previous blog promotion, the studio received data from CCTV the next day, showing that the ratings of the premiere reached 2.3%, which is already a very good number.

However, what is surprising is that the ratings on the second day reached 4.9%, surpassing the ratings of "Jinghua Yanyun", the highest rated CCTV last year, in one fell swoop, and becoming the first place in the ratings of the year's drama that was broadcast in the same period.

Ten days after the broadcast, the ratings once broke 10, and since then it has been stable at about 8%. According to online surveys, the age of the audience who follow the show is concentrated between 15 and 35 years old.

"Wulin Gaiden" was a complete hit, and blogs, post bars, and Tianya have all become positions for fans to discuss. Because the film contains too much pop culture, such as pop music, games, terminology, ridiculing the fifth generation of directors, deconstructing large-scale competitions, and so on.

For a time, this drama formed a cultural phenomenon of the collision between avant-garde and tradition, and major media wrote articles and comments, some of which were positive and some were negative, but on the whole, the praise was far greater than the depreciation.

In this drama, tradition and modernity, East and West, humor and warmth, postmodern style deconstruction and realist teachings, irony of martial arts and promotion of chivalrous spirit are all wonderfully mixed, and also mixed with Internet language, pop songs, advertising passages, variety shows, current affairs news, fashion information, etc. ——The Beijing News

"One of the two pinnacles in the history of Chinese sitcoms" - "Nandu"

"The reason why the joke of "Wulin Gaiden" has successfully ascended to the hall of elegance is that the "joke degree" is accurate. It deconstructs and satirizes martial arts without subverting the chivalrous spirit, and imitates life weightlessly without being negative and lost

In terms of form, the style of "Wulin Gaiden" is indeed very avant-garde and fashionable, and the expression techniques used are also collage, irony and parody, which are not limited by time and space, regardless of the classification of the subject matter, dialects, jokes, games, advertising terms, film and television culture, pop music, etc., have a strong postmodernist tendency. However, the play has carefully grasped the 'parody', clicked on the various states of contemporary life in the midst of banter and irony, and vividly parodies a state of life after ideal weightlessness. ——Beijing Times

Another advantage of CCTV's premiere is that those so-called "cultural elites", "opinion leaders", and "so-called sober people" are often happy to contradict the audience to show their differences, but they don't dare to provoke a behemoth like Yang Ma.

Most of the criticism comes from those who have a conflict of interest, or out of jealousy. For example, the famous Dagangzi, Zhao Baogang said in an interview: "High ratings are not necessarily a good show! Although "Wulin Gaiden" is very popular, he can only amuse, not an excellent work!"

Why?

It turned out that the romantic drama "Give Me a Cigarette" adapted from the Internet directed by Dagangzi last year was locked in CCTV's eight sets of 2006 New Year's dramas from the beginning. As a result, Dagangzi played out of the circle, because of the sensitive topics and plots, it did not pass the review of the TV station. So "Wulin Gaiden" filled this gap.

Now that I see the ratings of "Wulin Gaiden" exploding, Da Gangzi feels sour in his heart, and he doesn't remember that the "Story of the Editorial Department" that he relied on to become famous back then is actually the same type as "Wulin Gaiden" in his bones, but with the development of the times, the context and expression of the work have also changed.

At the beginning, "Wulin Gaiden" was a sitcom after all, and the advertising investment was not ideal. Although it is not like the original version, it can't even sell the patch ads at the end of the film, but it is only the cost of repurchasing the film. But after ten episodes, all six paragraphs and six minutes are full, and even to the extent of going through the relationship, you can squeeze into one end.

CCTV only woke up at this time, when they negotiated the purchase of the film, they originally proposed to buy out, but the other party thought the price was too low, and only agreed to sell the first round of broadcast rights. As for CCTV, it is also worried about the risk and does not insist on raising the price.

It's profitable at this point...... Oh, it's not just profitable, after ten episodes, they made more than 70 million dollars in advertising, deducting 16 million in the cost of buying films, and made a net profit of more than 50 million, which is simply a huge profit!

As a result, the leaders of the eight sets of film purchasing departments came to the door in person to negotiate the buyout of the second round of copyrights. The shrewd little bean Ding is not easy to be fooled at this time, even if it is Yang Ma, but in order not to offend this behemoth as much as possible, she threw the pot to the partner Shandong Film and Television Production Center.

Shandong Film and Television Production Center has its own broadcast platform, and they still have a competitive relationship with Yang Ma, so they don't care at all. Moreover, as partners, they naturally enjoy the right to broadcast the second round, and when they saw that "Wulin Gaiden" was popular, they couldn't wait to start the second round of advertising to attract investment, of course, it was impossible to agree, and they were happy to bear this pot.

Why do you have to take the blame for Mao's happiness?

Without him, due to CCTV's special nature and special status, the copyright of the TV series it purchased is not allowed to be broadcast simultaneously by other satellite TVs. If it is sold to them, those local stations can only fight for the third round. To put it bluntly, it's a big bully, and you're not in a rut. Now with the rise of satellite TV, everyone has long been unaccustomed to it, but they dare to be angry but dare not speak.

Yang Ma didn't have a problem at all, she didn't grasp the opportunity at the beginning, she couldn't force her to buy and sell at this time, and she had to come in a hurry and return disappointed.

Of course, it can't be ruled out in case of hooliganism? In case the night is long and dreamy, Xinhao Studio and Shandong Film and Television hurriedly released the news, and the Davids, who had been eyeing each other for a long time, suddenly heard the wind and came over to negotiate.

In just a few days, including Shandong Satellite TV, a total of four satellite TV stations signed a second-round broadcast contract, with 60,000 yuan per episode. In addition, more than a dozen local stations won the third round, with 20,000 yuan per episode.

A total of 14 million was invested, although the premiere only sold 16 million, but then it was exchanged for 20 million.

Xinhao Studio, Shandong Film and Television Production Center, including Cheng Hao, who invested in shares with a salary of 4 million and enjoyed a 20% revenue share, was crazy.

Shandong Film and Television Production Center also regretted it at this time, when He Xin brought Cheng Hao over, saying that he was a shareholder with a salary, they were quite happy. It is clear that other heartthrobs are rushing to support their boyfriends, which can not only increase the attention of the TV series, but also share the risks, and the two families each give 10% of the share, and they are all happy.

Now the situation is different, the 20% revenue share in people's hands is really more than 10 million, if you calculate it, the salary of an episode will be more than 100,000 yuan, which is simply the most expensive TV drama salary in China. If you knew this, it was better to grit your teeth and directly bear the other party's salary and take an extra share of these two percent.

Of course, this is just a thought, for Shandong Film and Television Center, an investment of five million, in exchange for nearly 20 million income, has already made a lot of money. Although Shandong Satellite TV also spent nearly 5 million to buy the second round of copyright, it has already earned 30 million yuan in advertising investment, and the two together have contributed a lot to the literary and artistic cause and spiritual civilization construction of Shandong. At the same time, it directly and indirectly promoted the growth of chicken farts in Dashandong.

Hou Hongliang, who was strong enough to override public opinion and make a decision, was evaluated by his superiors as "courageous", "visionary" and "strong work ability", and he was also proud and a smash hit. At the same time, as a young cadre trained by Shandong Radio and Television, he can be regarded as a registered leader in a larger position.

However, Shandong Film and Television Production Center is seeing the success of "Wulin Gaiden", and it is also making small moves in private, frequently contacting and wooing Shang Jing and the God of Wealth, and wants to take advantage of "Wulin Gaiden" to strike while the iron is hot.

The sequel to "Wulin Gaiden" is impossible, not to mention that the copyright is in the hands of Xinhao Studio, and the God of Wealth has long been exhausted of inspiration, otherwise it would not have been originally scheduled for 100 episodes, and 81 episodes were finally filmed.

The water flows low, and the people go high. This is an eternal truth. The God of Wealth has no choice, and the saddest thing for a screenwriter is that he can't write something. And Shang Jing, as the director, is very hot with the Shandong Film and Television Production Center, and together with Yu Baimei, he drummed up a family ethics drama called "Before and After the House", and planned to use the original cast of "Wulin Gaiden".

These are, of course, an afterthought. Xiaodouding was quite anxious when he heard about this at first, which obviously meant that Shandong Film and Television and Shangjing planned to go it alone without Xinhao Studio.

Although this thing is a bit inauthentic, He Xin is not worried at all, because in his memory, "Wulin Gaiden" represents a peak in the field of sitcoms, and there is no other one. As for "In Front of the House and Behind the House", he hadn't even heard of it.

In a sense, Shang Jing has fulfilled his historical mission as a tool man. Of course, others are not benevolent, Xinhao Studio can't be unjust, and the red envelopes that should be given still have to be given, not only to give, but also to give with great fanfare, so as to leave a reputation of benevolence and righteousness.

......

"Tsk, I really didn't expect to make so much money by making TV series! I knew that this was the result, what movie do you think I still toss?" Ning Hao said with emotion at the wine table.

On the night when the ratings of "Wulin Gaiden" broke ten, Sister Na gave birth and added a daughter to him. This thing just threw down "Stone", which was in intense post-production, and stayed with him in the hospital for three days.

Today is a rare time, and I specially invited a group of friends to a banquet in the county king's mansion. Compared with the original time and space, even after making the two blockbuster movies "Stone" and "Crazy Racing", he became the fourth director in the mainland with a box office of over 100 million, but he is still paying off the mortgage, and now Ning Hao is already wealthy. Even if you have a meal in a luxury club like the Junwang's Mansion, it is a trivial matter.

When He Xin was tinkering with "Wulin Gaiden", to be honest, Ning Hao didn't pay attention to it at all, and even looked down on it. His biggest advantage may be that he is angry, since He Xin wants to toss, he doesn't care, and he is even ready to be mentally prepared to carry it together in case of loss.

But he never expected that the final benefit was beyond the scope of what he could imagine. Almost the same investment, how much benefit "Stone" can produce in the end, he can't even think about it now.

"Yo, mouse, don't be discouraged, in the words of our boss He, you are now the signboard of our Xinhao Studio, and the development of Xinhao Studio in the future will depend on your movies!"

As the saying goes, people are in good spirits when they are happy! Xiao Douding rarely did not raise the bar with Ning Hao today, and said happily.

"He can't be talking back, right?" Ning Haohu wondered.

"Brother Haozi, you have wronged Ah Xin, this is definitely not a backword. He also often said that if you want to make a lot of money, you have to rely on movies. He also said that he has special confidence in you. Cheng Hao said with a smile.

She was also in a good mood during this time, although He Xin said that the sky was falling, she subconsciously wanted to help her boyfriend. The so-called salary conversion investment, her mentality is actually the same as Ning Hao, and she is psychologically prepared to lose money.

But the final result is that the income from this drama alone is more than the sum of so many TV series, so many commercials, and so many commercial performances that she has worked hard to shoot before.

Now her heart is more determined, although she can't talk about the transformation and wants to be a movie café, but she will definitely not accept it when her boyfriend often calls it a "brain-dead dog blood ancient puppet show", even if she acts in a TV series, at least she has to be artistic.

If these words came out of Xiao Douding's mouth, Ning Hao would definitely be suspicious, but since it was Cheng Hao who said it, he would definitely choose to believe it, and he was still a little moved in his heart.

However, he is not the kind of person who likes to put words of gratitude on his lips, and said with a smile: "I didn't expect our Teacher He to think so highly of me, and then I was under a lot of pressure!"

As he spoke, he picked up the cup and said, "Brother and sister, oh, and Mr. Hu and CEO Hu of our studio, you have all worked hard this time, let me, an idler, sit back and enjoy it." Come, I'll toast you!"

When the three of them toasted, those present such as Yue Xiaojun, Huang Bo and others were all envious. For these little screenwriters and actors, what tens of millions of income is like a fantasy. They were not envious of He Xin, but more envious of Ning Hao.

Especially Yue Xiaojun, think about it a few years ago, everyone was almost the same, for example, he was a gunman for a big screenwriter, and Ning Hao was still filming advertising MVs. But since Ning Hao caught up with He Xin, he can even be described as "soaring into the sky".

"Hey, Mr. He, can you come over today?" someone suddenly asked.

"That's right, brother and sister, what did Ah Xin say? It's almost eight o'clock, why hasn't he arrived yet?" Ning Hao raised his wrist and looked at the big gold watch on his hand.

"He said in the morning, he'll be over as soon as he's done! Chen Hao said busily.