When the third Hualiu concert opened, the domestic entertainment industry had already entered the final inventory stage of the summer vacation file.

In the conference room of Feixian Media, President Su Shenghui, Vice President and Manager of the Artist Department Yu Wenhong and others frowned around a freshly baked report.

On the new star "Commercial Value Ranking" released two days ago, Chen Caihe of Feixian Media once again ranked in the top two in the "Commercial Value Ranking" through a new idol Shi Bu, who became popular through a rotten drama.

put Gu Xiaobai, who hadn't shown up for two months, under the pressure.

Their other idols still dominate the commercial value rankings, and their results are very dazzling.

Some netizens have said that the "Commercial Value Ranking" was opened by Feixian Media.

On the one hand, it is complaining about the unreliability of this "commercial value ranking", and on the other hand, it also has a sour meaning.

After all, people from other families didn't make the list at all.

But, outside of the business value rankings, things aren't so rosy.

This year, the flow of artists is so good, and various endorsements have been soft, but Feixian Media carefully calculated, the profit in the first half of this year has not increased year-on-year, but has decreased a lot.

In the final analysis, on the one hand, it is because a large number of resources are piled up on the two top streams, and except for the two top streams, there is almost no achievement in other aspects.

And once the traffic piles up to a certain point, and then hype, the heap resources will be useless.

Unless they are like Gu Xiaobai, they can stir up the storm and let all the hot spots chase him.

Otherwise, what level of expenditure is it that relies on hype?

On the other hand, it consumes too many resources in order to compete for traffic.

It turns out that traffic is a new phenomenon that cannot be ignored, even the president of the lighthouse country has flowed, let alone others.

But traffic isn't everything.

A large number of resources are piled up on the top stream, and it is true that several popular TV series have been concocted, but the influence of TV series is often limited and time-sensitive.

In terms of films, Flyline Media has almost no revenue this year.

In terms of the cultivation of the second-tier echelon, it is almost completely left behind.

In terms of investment in excellent projects, nothing has been accomplished.

Cultivating traffic is a double-edged sword.

Traffic comes with heat, but it also comes with a ceiling.

To this day, movies and big IPs are still the main force to make money, and content is still king.

A hit movie can sell billions of box office.

As for the traffic of the movie?

A few hundred million is good, I'm afraid that after deducting the money from the announcement, it would be good not to lose money.

Those who dare to let traffic make movies, almost one counts as one, and loses their pants.

What's more, since last year, all traffic has to do one thing.

That is to grab food with Gu Xiaobai.

That's really a half-way to win the world!

Now Su Shenghui regrets inviting Yu Wenhong to be his vice president.

The ability I liked at the beginning turned out to be a chicken rib.

I feel like I've picked up sesame seeds and lost my watermelon.

"I think, is our current path wrong?" In the conference room, Su Shenghui considered his tone and said to Yu Wenhong, "Mr. Yu, are we going to adjust it?"

Now Feixian Media has become synonymous with superficiality, short-sightedness, fast food, and wrongdoing.

Look at Hao Fanbai, who is concentrating on content over there, even if there is no Gu Xiaobai, several successors have been launched at hand, and the Hualiu concert has already been done.

All the star singers who have been to Hualiu's concert have almost all been upgraded to a level, and after the Four Little Heavenly Kings, Hualiu's top godhead that has been blank for a long time has vaguely had several competitors.

A top stream, no matter how much it is piled up, the income that can be brought is only that.

works, but they come with Amway.

"Su is always dissatisfied with my work?" Yu Wenhong was very unhappy.

What she hates the most in her life is that others dictate her work.

What is more annoying than the most annoying is that others question her abilities.

"It's not that we're dissatisfied, it's that we have to be accountable to our shareholders. Su Shenghui smiled bitterly, he was not satisfied, but the acquisition of Yu Feihong's company was the decision of the board of directors, and it was also the decision of the board of directors to put Yu Feihong in this position.

At that time, the board of directors looked at Yu Feihong's unique ability to hype the top.

But now it seems that the top stream does not necessarily mean that you will be able to make quick money.

Receiving variety shows, endorsements, and all kinds of exposure and hype, of course, are guaranteed to have traffic.

But at this time, Su Shenghui couldn't help but think of what Fu Wenyao said to reporters.

Why doesn't Gu Xiaobai accept endorsements?

Because Gu Xiaobai endorses one day after another, he loses money for a day!

Now, several top streamers of Feixian Media are full of endorsements, and they go to the acupoints all day long to participate in variety shows, even if you are 365 days a year, how many working days can you have?

Endorsements are to make money, but the cost is also high!

The artist is consuming there, and a bunch of people such as agents and studio teams have to follow, all kinds of hot searches are bought, and all kinds of press releases are being sent, what is the cost?

Only works can help you make money while you are lying down.

Moreover, the top stream is not easy to manage.

I always feel that I have made money, I am awesome, and I am spoiled by fans, so I dare to tell the company and the agent about the conditions and play a big name......

To do the flow economy, in the end, there is always a feeling of three pots and two lids, which needs to be moved at any time, which is more tiring than juggling.

Su Shenghui was really a little tired.

"I also know what Mr. Su is worried about. Yu Wenhong said, "We lost money in the first half of the year, but the first half of the year is the sowing period, and the real harvest period is in the second half of the year." ”

"Not to mention anything else, our income is very good for these dramas in the summer vacation, and the traffic and hot searches are more than a dozen a day, and the star commercial value list is at the top of the list, this is the gold indicator, which can make sponsors obediently pay for endorsements. ”

"I won't say anything else, but Mr. Yu, you said that the star commercial value list is a gold indicator, and I don't agree with this. After listening to Yu Wenhong, a vice president of the marketing department was dissatisfied.

"On my side, there are a few endorsements who have already negotiated their intentions, but now the other party is hesitant. Say it feels like our star doesn't fit. Since April and May this year, several such high-quality big brand endorsements have been lost. In August, there was no harvest, and almost all the endorsements announced to the public were negotiated in May and June. ”

As he spoke, the vice president spread out the folder in front of him: "I have a total of 10 food products, 3 clothing products, 5 cosmetics and skin care products, and 2 mobile phone electronic products......

"Oh, so much?" Su Shenghui asked, "What is the reason for the other party?"

"Some of them are because the image does not match, for example, this clothing brand that focuses on men's clothing thinks that our star is from a bad drama, and the clothes are not good, which does not meet the aesthetic ...... of boys"

"This ......" Su Shenghui didn't know what to say.

After all, the fan circle is the main harvest of women, and the male market is counted......

"Some of them are because of the fan base, and the sponsor hired a data company to conduct a survey and think that the consumption power of our celebrity's fan base is insufficient......"

Today's celebrity idols ask their fans to "buy one bite three" and the like.

It means that if you can buy 100 copies, you can grit your teeth and buy 300 copies.

Spending a thousand dollars on an idol is already crazy to chase stars.

But a thousand yuan can't buy half a set of mid-to-high-end big-name skin care products.

Skincare products are consumables, a set of skincare products, for many people, it is two or three months.

The target customers of these big-name skin care products will probably spend more than 5,000 yuan on skin care a year.

People who can't come up with this money are definitely not their target users.

Not to mention some lady-level skin care products, a small bottle costs 5,000 yuan.

The question is, what is the profit of these lady-level skin care products?

Low-end skin care products, skin care products that don't even have their own technology and no active ingredients, how many copies can be sold in order to earn a profit from high-end skin care products?

It is also impossible to choose these high-end brands, so they are not careful when choosing.

Speaking of this, the vice president in charge of the marketing department paused: "The low consumption power of fans is secondary, and there is also the phenomenon of collective returns after the event has been sold, which has greatly damaged the credibility of sponsors, and this has happened more than once......

Speaking of this, even Su Shenghui couldn't cry or laugh.

The behavior of the fans is really a mystery operation.

"In the final analysis, the high-quality fans in the fan circle who have enough spending power have almost been harvested by Gu Xiaobai. The vice president of the marketing department smiled bitterly, "At present, the market of traffic is also sinking, and it is sinking more and more, on the whole, it seems that the number of fans of traffic is huge, and it is easy to circle fans, but their consumption power is getting weaker and weaker, and the value that can be created is getting lower and lower......"

Speaking of this, the marketing manager paused: "Probably because it has been harvested too many times, there are no leeks that can be harvested." ”

There are too many sickles, not enough leeks.

This is probably the most ridiculous thing in this era.

In the first half of the year, Gu Xiaobai's three specializations were launched in a row, the blue sea whale ride, the Hualiu concert, and the co-branded customized peripherals were unlocked interactively......

I have almost scratched all the money that can be scavenged in the fandom.

Harvest in a different way.

Even if the fans' money is blown by the wind, it is impossible to blow it so fast.

"Moreover, the economy has been bad recently, and many industries have carefully researched and found that the sales of celebrity spokespersons for their products have not increased significantly, so in the past few months, major sponsors have become more and more cautious about the choice of spokespersons, and sometimes they would rather not invite spokespersons to ......" Speaking of this, the marketing manager said: "In the final analysis, the competition in the traffic circle is becoming more and more intense...... Without any strength, I really dare not say that I am really traffic. ”

Hearing this passage, the eyelids of the group of people present jumped.

When will even the traffic have to fight for strength?

It's too hard!

"I think we should take Gu Xiaobai as the goal, learn his way, and at least move closer to Gu Xiaobai in terms of creating traffic...... Speaking of which, the combination of Tong Yu and Shao Yangyang is not bad, and the various indicators are much healthier than Chen Cai and Shi Bu's two top traffic, according to the model analysis, the follow-up development should be very good, and it is worth cultivating. Especially after July this year, the publicity expenses have decreased significantly, but the income from all aspects has increased significantly......"

At this point, everyone was silent for a moment.

Why?

Needless to say?

The song "Face Thief" produced by Gu Xiaobai for them, as well as Hao Fanbai's Hualiu concert!

A good work really comes with its own traffic.

A good platform really comes with its own traffic.

The singer really wants to return to the stage.

Su Shenghui stretched out his hand and knocked on the table, frowning on the surface, crying and laughing in his heart.

Why was he blind in the first place, swept Hao Fanbai out of the house, and invited Yu Wenhong back?

Yu Wenhong, this guy, is completely in the nest, stepping on Hao Fanbai, stealing some resources from his ex-husband in order to produce results......

In fact, it is a bit unfair to Yu Wenhong, after all, she has indeed piled up a few new top streamers.

But with so many resources, whoever is on it can become the top.

"From our market point of view, now our course has gone astray. If it was before, this route is right, the top stream makes quick money, and iterates quickly, which is actually a correct development model. ”

"But not now......"

Who let there be a Gu Xiaobai?

Who let in addition to Gu Xiaobai, there are Fu Wenyao, 306 and others, and even now Jiang Wei, Mo Lan, Ruoying and others have emerged......

A meeting, for Yu Wenhong, is almost a closed-door slap in the face.

At the end of the meeting, she blushed and slammed the door.

After a while, the vice president of the marketing department walked out and saw Yu Wenhong in the corridor with a blue face, pinching a cigarette and smoking, and immediately squinted his eyes.

Is this waiting for me?

Sister, no, auntie, I'm not targeting you, my job is to talk with data!

However, Yu Wenhong was still relatively awkward, so he looked at the vice president of the marketing department and didn't speak.

Feeling Yu Wenhong's gaze, he was like sitting on pins and needles, and finally spoke: "I have some news here, many customers who have pushed our endorsement are very interested in the newly rising Jiang Wei, you refer to ...... for reference."

His original intention was to let Yu Wenhong refer to Jiang Weide's image and popularity trajectory again.

Before leaving, he saw Yu Wenhong frowning.

Yu Wenhong returned to his office, closed the door, dropped something for a while, and lost his temper.

Then began to scratch the wall frantically.

You Jiang Wei, how can you be virtuous?

A little security guard who still competes with me?

Gu Xiaobai, I can't compete, you can't be a person who doesn't know a fart, and you can't even get as good as my traffic, why is it so popular?

My artist can't get endorsements, it must be because you're in my way!

Just like you, what kind of big wedding are you doing?

Phew, I can't kill you!