What's the best way to advertise?

Not a website, not a newspaper, but a TV.

Television has always been, including in the past when the mobile Internet appeared, TV commercials have also surpassed others.

This is because of the demographic coverage of the TV.

And what if a TV series with the same name as Kyushu appears at this time?

It's not a ten-second advertisement, nor a minute-by-minute advertisement.

Rather, it is an episode of 40 minutes that lasts for more than a month.

And that's just the premiere.

If a TV series has good ratings, there will be several rounds of airing after the premiere.

If there is a super popular work, sometimes it can take a year or decades to show your influence.

Like the legend of the New White Lady, Journey to the West...... And so on and so forth.

Although Kyushu Ethereal Record is not as good as these works.

However, Kyushu Ethereal Record was heavily invested by Huanyu Technology.

invited the most well-known directors, actors, and post-production.

It can be said that the 2004 version of Kyushu Ethereal Record is even more popular than the 2019 version of Kyushu in the previous life.

[Lu Guichen, the prince of the Qingyang Department of the Hokuriku Mainland, came to the Eastern Continent as the prince and got acquainted with Himeno, a concubine who had never been loved by his father, and Yuran, the princess of the Yu clan who took refuge with his aunt. The three friends are targeted and challenged by their identities in the Prince Academy, and they establish a deep friendship in the process of helping and saving each other.

The overlord of the country, Win Wuyi (played by Zhang Fengyi), coerced the Son of Heaven to order the princes, Lu Guichen, Ji Ye, Yu Ran followed a generation of famous generals Xi Yan and others to issue a righteous division and fight a decisive battle at Yinyang Pass, but there was another big conspiracy behind the battle of Yinyang Pass. In times of crisis, the teenagers fought to the death and grew into a generation of leaders......]

This is a brief introduction to the Kyushu Ethereal Record.

However, here's the synopsis.

In the TV series, in order to highlight Kyushu OL.

In order to convey to the audience that this is a game, the entire TV series has also been adapted in another way.

The story is about a group of historians who discovered that there was a description of the mainland of Kyushu in China thousands of years ago.

They originally thought that Kyushu here referred to China's original Tianxia Kyushu. But later, with a series of archaeological discoveries, Kyushu here turned out to be another more glorious Kyushu continent than ancient China.

That continent has gone through countless dynasties and given birth to a variety of races.

There are human beings, there are feather people, there are Kuafu, there are sharks, there are charms, there are rivers......

Each race has its own characteristics.

Each ethnic group has its own territory.

But because it is too old, people cannot restore the era at that time.

As a result, a company called "Huanyu Technology" created a game world called "Kyushu" for people to witness the glory of that time in the game......

It's a perfect way to advertise.

That is, the advertisement of Kyushu was played, and the name of Huanyu Technology was also played.

At the same time, he broadcasts TV series every day, in fact, telling everyone that there is such a game as Kyushu.

Not only that, but users won't be bored by the fact that it's an advertisement.

On the contrary, I will feel that such a setting is very fresh.

All of a sudden, the World of Warcraft, which was still being talked about, was directly shattered by the impact of the Kyushu topic.

......

"Kyushu ethereal record. ”

NetEase.

Ding Lei, who won the agency of World of Warcraft, has been under a lot of pressure recently.

Although he sent Ding Yingfeng to negotiate with Blizzard and reduced the agency fee by $50 million, the agency fee of $150 million is still a lot of money.

That's not to say NetEase can't come up with the money.

The key is that after taking out this money, if the operation of World of Warcraft is not successful, he will have to vomit blood.

But fortunately, World of Warcraft is extremely well-made.

Blizzard can open such a high price, and it is worthy of his game.

But just when he was about to use the sky-high price to promote the topic of World of Warcraft, a TV series with the same name as their Kyushu OL appeared.

You say the same name, it's the same name, but this TV series of his meow is completely an advertisement for their Kyushu OL.

Even the setting at the beginning of the TV series is related to Huanyu Technology and the game.

This kind of advertising not only stimulated Ding Lei, but also made his brain surge.

In his heart, he will do the same in the next game in the future.

"Yingfeng, it seems that we are a lot worse than the publicity of Huanyu Technology. ”

Ding Lei said with a sigh.

"Mr. Ding, Huanyu Technology has always been very good at publicity and hype. However, this is just publicity, and what really keeps users depends on the quality of the game. When the time comes, we can completely take the quality and Kyushu PK, who is superior and who is inferior, the player's eyes are bright, and they know everything at a glance. ”

"Hmm. ”

Ding Lei nodded.

Propaganda can't win Huanyu Technology, you can only rely on real skills.

Fortunately, World of Warcraft did not disappoint them, and it was indeed a big production.

Although they don't know how Kyushu OL is doing, Ding Lei does. Don't look at the few pictures that Kyushu OL broke out, but they are far from World of Warcraft.

"Are the servers, the network ready?"

"Ready. ”

"Pick some good players and start the two-week closed beta right away. ”

"Yes. ”

The soldiers are at great speed.

Now that he has signed an agency contract with Blizzard, Ding Lei is ready to launch a closed test as soon as possible.

This closed beta is not a GM test that sends its own.

In order to reflect the entire game more accurately, NetEase has adopted the method of inviting all kinds of elite-level players across the country.

In this way, it is possible to detect the Internet environment across the country.

Second, it can also form a reputation through these elite players, and finally defeat Kyushu OL by quality.

......

"Zou Tao, is there any pressure? ”

"There are a few, but it's okay. ”

"It's okay, hehe, your ability to resist pressure is not bad. ”

NetEase has launched a closed test, and Huanyu Technology naturally can't lag behind.

Under Zou Tao's arrangement, Kyushu OL also conducted a closed test.

It's just that things don't look good.

Although Kyushu OL is also a large-scale 3D online game carefully produced by Huanyu Technology, its strength is worse than Blizzard after all. In addition, Blizzard has been secretly making World of Warcraft four years ago, and although there are not many people in the closed beta, there are some bad voices coming.

Obviously, in the eyes of these closed beta players, World of Warcraft is better than Kyushu OL.

However, Chen Yu has never thought that he can attract more players if he is well-made.

In the official operation, whether players will play your game or not is still subject to many, many restrictions.

For example, the propaganda piece.

Another example is the point card recharge.

Network maintenance.

There is also the Internet environment.

This Internet environment refers to the computer configuration.

The more advanced the game, the higher the configuration of the computer.

If the computer configuration is not enough.

Sorry, no matter how good the game is, you can't play it.

"There you go. ”

His eyes lit up, but Chen Yu thought of a way to strangle the World of Warcraft.

(End of chapter)