Chapter 38: A New Journey
A few days later, Chen Feng handed over the relevant work of Bai's Dairy, and took Ke Hongze, who also completed the resignation procedures, as well as his wife and daughter, and stepped on the plane to Xichuan.
The original distributors of Baiyuan Dairy are basically located in Yuncheng, the capital city of Xichuan Province, so Chen Feng arranged the first stop here and opened his own road to the west.
Yuncheng and Jiangcheng are separated by more than 1,000 kilometers, a historical ancient city, an inland city, the heritage is very sufficient, the plane needs to fly for more than an hour, except for Chen Feng, the other three are the first time to take a plane, looking both excited and nervous.
However, everyone doesn't know that Chen Feng's plane experience actually does not belong to this shell.
At one o'clock in the afternoon, the plane landed steadily in Yuncheng, and as soon as she stepped out of the cabin, Niuniu shouted excitedly.
The weather in Yuncheng is moderate, the four seasons are distinct, and the temperature in autumn is around 15-20 degrees, which is very comfortable.
The sky is cloudless, the blue sky is like a vast ocean, bottomless, and the cool breeze blows away the tiredness, and even makes everyone forget the melancholy caused by the confusion of the future along the way.
The airport is not far from the city, half an hour later, Chen Feng took a few people to the hotel booked in advance, first arranged the mother and daughter, and then did not take a break, Chen Feng took Ke Hongze around to find a place to live.
Because he had roughly browsed the relevant rental information on the Internet before coming, Chen Feng chose an address in one afternoon, a mid-range community, much better than the house in Jiangcheng, although it is also not big, but downstairs is a private kindergarten in the community, which is convenient for Shen Muxue to take the baby.
As for Ke Hongze, it is even simpler, and he directly rented a one-bedroom and one-hall apartment in the same community.
After solving the accommodation problem, Chen Feng rented a street shop not far from the community, which belongs to the inner street, the price is relatively cheap, and the most important thing is that you can park your vehicle.
In order to save costs, Chen Feng asked the landlord to introduce the construction team, and prepared to renovate the second half of the shop into a city office for temporary use.
A full day was spent in a busy way, and in the evening, Chen Feng returned to the hotel with Ke Hongze.
"Crazy, what's next?"
At the dining table, Ke Hongze asked curiously.
"Tomorrow morning we will clean the house and check in first. ”
Chen Feng put down the chopsticks in his hand, wiped his mouth, looked at Shen Muxue and Niuniu beside him and said: "Stabilize first, and then you start recruiting people while following up the decoration of the shop, and then Bai Linger gave the contact information of the manager of the Yuncheng sales department and the original general distributor, we need to go to the bye-bye pier." ”
"Worship the docks?"
Ke Hongze asked with a frown.
"Of course, although we have pried other people's jobs, we still have to make use of the resources he has. ”
Chen Feng replied: "When Bai Linger asked him to be demoted to a second-level distributor, he promised him that he would still give him the price and privileges of general distribution half a year ago, which also means that we must develop customers by ourselves if we want to survive in the early stage." ”
"The goods in the hands of this dealer will leave us in the future, and Bai Linger will give us an appropriate commission at the price of human affection, but it is definitely hard work, at most we should pay some rent and a small amount of wages, which is of little significance. ”
After hearing this, Ke Hongze nodded slightly, his face a little solemn.
"Don't worry, I have my own way, you can just follow my pace, but it may be hard in the early stage. ”
Chen Feng drank a glass of wine and said: "I never thought of borrowing the power of the current dealer, to put it mildly, if he could, he would not have been like this for so many years." ”
Although Chen Feng was relaxed on the surface, he was actually thinking in his heart that it would be good if those people didn't make a stumbling block for themselves, and it was impossible to rely on them, but he didn't want to hit Ke Hongze, so he avoided talking about it.
The next morning, Chen Feng got the house as planned, arranged Shen Muxue's mother and daughter, and then rushed to the Baiyuan Dairy Business Department in Yuncheng.
The sales structure of Baiyuan Dairy is to set up regional managers in four or five provinces, set up sales departments in provincial-level units, which are governed by provincial-level managers, and set up offices in municipal-level units, which are managed by office directors, and each township is in charge of each salesman.
The role of this four-level structure is to manage local dealers, stores and shopping guides, be responsible for transferring goods and controlling prices, avoid regional goods channeling, and do a good job in roadshows, advertising, publicity and other activities, which can be said to complement the role of dealers.
Yuncheng Business Department is located in the Gaoyuan Building in the center of Yuncheng, a 32-storey high-rise building, which is not considered CBD, but it is also a business office building, which gathers all walks of life.
"Wow, that's magnificent, when will we have an office like this?"
When the elevator stopped steadily on the 18th floor, Ke Hongze looked at the sign of "Baiyuan Dairy Yuncheng Business Department" hanging high on the door, and couldn't help but sigh.
Chen Feng glanced at the other party, shook the other party's head and said, "Don't be ashamed, there is nothing to envy in this broken office, you haven't seen it." ”
"Haha, I've seen a lot, but it's all someone else's, how can I be strong with my own. ”
Ke Hongze said with a cheeky smile.
While speaking, the door of the sales department suddenly opened, and two men in suits came to meet them, the front one was slightly younger, about 30 years old, smiling, waving to Chen Feng from afar, walking behind a little older, about 40 years old, although there was also a smile on his face, but it was not difficult to distinguish a trace of gloom in his eyes.
"Hello Mr. Chen, welcome to the guide. ”
The young man hurriedly stepped forward and shook Chen Feng's hand: "Introduce myself, my name is Gan Junliang, I am the manager of the Baiyuan Yuncheng sales department; ”
"Haha, good two, Chen Feng has just arrived, and I hope you two will take care of it. ”
Chen Feng politely shook hands with the two, and by the way, pointed to Ke Hongze next to him and introduced: "This is my brother, Ke Hongze, who will be mainly responsible for the business of Yuncheng in the future." ”
Several people exchanged polite words, and Chen Feng followed Gan Junliang into the Yuncheng sales department.
Yuncheng business department is not big, more than 200 square meters, the salesman is mainly to run the market, generally only sign a contract or a meeting will return to the company, so in general, the office is less people, and there is no need for much space.
"Mr. Chen, Mr. Bai explained to me and Mr. Liu a few days ago, we have been waiting for several days, why did we arrive?"
After sitting down, Gan Junliang said politely.
"Hey, this is not a family migration, just landed in Yuncheng, life is not familiar, you have to find a house, find a kindergarten for the child, buy household utensils, etc., it just so happens that Yuncheng is a famous ancient capital, and the wife and children are shopping around, this is not a coming-and-going, time slipped away from between the fingers. ”
Chen Feng deliberately lied: "Let the two bosses laugh." ”
"Haha, it should be, I'll take you around again when I have the chance, there are still many places in Yuncheng that are remarkable. ”
Gan Junliang said with a smile.
A few people talked about some topics at random, and finally Chen Feng looked at Liu Jinyan, who occasionally talked, and said with a smile: "Mr. Liu, what is the specific situation in Yuncheng now? Can you introduce it to me?"
It can be said that 70% of Xichuan's economy is also concentrated in Yuncheng, Huaicheng, border cities and other places, and the major shopping malls, supermarkets and ** stores are also concentrated here, but there are many brands, Baiyuan Dairy has always been based on price advantages, but Xichuan is the "beautiful and excellent" base camp, so the original advantages have become gone. ”
"Based on the above reasons, the market has not been developed well for many years, and people will choose foreign brands for high-end products, and low-end products will tend to local brands. ”
Liu Jinyan sighed and said.
After listening to this, Chen Feng nodded silently: "Then where are your previous secondary dealers concentrated?"
"Basically, in Yuncheng and border cities and other places, the towns and villages below are small shops that do not enter the stream, and the consumption power is relatively low, so we generally take the city level as a unit, and at most develop to the county level, and there are very few rural towns, unless there are large supermarkets will settle in. ”
Liu Jinyan patiently explained.
"Well, I see, it seems that the situation is really not optimistic, and I'm a little worried, haha. ”
Chen Feng scratched his head, grimaced, and smiled awkwardly.
"Hey, over the years, it is not easy to guarantee such performance. ”
Liu Jinyan shook his head: "I hope that this time Mr. Chen comes over, there will be a better breakthrough, otherwise my old Liu will also feel guilty about Mr. Bai's support for me for many years." ”
Listening to the other party's words, Chen Feng smiled but did not speak, and sighed with him.
Immediately afterwards, Chen Feng casually exchanged future plans and strategies with Gan Junliang and Liu Jinyan, but basically there were more difficulties than solutions, and Chen Feng once again showed the layman state of the dairy industry.
"Oh, by the way, Manager Gan, Mr. Liu, I am going to hold a banquet at the Jinhua Hotel tomorrow night, and I know the local dealers by the way, I don't know if the two of you can help introduce it?"
Before leaving, Chen Feng said respectfully to Gan Junliang and Liu Jinyan.
"Well...... this"
Gan Junliang was a little embarrassed, and unconsciously turned his eyes to Liu Jinyan.
Sensing the other party's gaze, Liu Jinyan patted his chest and promised: "No problem, Mr. Chen has a banquet, no matter how busy he is, he has to go to the banquet, and I will notify the subordinate dealers, and the salesman and the director of the office will be notified by Manager Gan and will definitely arrive on time." ”
"Haha, thanks, then tomorrow night at 8 o'clock, Jinhua Hotel. ”
Chen Feng shook his hand and thanked him.
Watching Chen Feng and the two walk away, Gan Junliang and Liu Jinyan glanced at each other, smiled tacitly without saying a word, and returned to the office.