The promotional video endorsed by Guo Fucheng was filmed in only two days.

The first batch of 1,000 posters has also been produced.

The preparations are all in place, and all that remains is the concrete implementation.

Chun Heng 998 Wine Co., Ltd. conference room.

Cai Diheng convened a meeting of the heads of various cities of the marketing department, and Wu Jun observed.

"Mr. Wu, the result of our discussion is to first capture the Wanda Center and stadiums in the target city for distribution, as well as the five-A-level tourist resorts in the city, what instructions do you have for this? ”

After several rounds of analysis, Cai Diheng summarized the opinions of marketing executives in various cities.

"Oh, let's talk about why you chose these places in the first place, and how you plan to work in the future. Wu Jun took a sip of tea from the teacup and motioned for Cai Diheng to continue.

"First of all, we Junheng 998 is positioned as a high-end liquor, and the target group is high-income people, so we choose places where high-income people often go to place advertisements accurately. Cai Diheng analyzed, "Wanda Center, stadiums that often hold events and star concerts, as well as five-A leisure resorts, the target group is relatively concentrated. ”

Cai Diheng obviously made enough preparations in advance, and talked endlessly for about forty minutes.

The people in the room kept nodding.

Cai Diheng finally said: "Our store to that city, advertising should also be followed up immediately, online and offline at the same time, maximize the use of limited publicity resources, and wait for Junheng 98 to be officially put into production, will begin to invest in film and television advertising, then the publicity will be greater, everyone's work will be easier." ”

"Very well spoken. Wu Jun nodded approvingly.

Although Cai Diheng has not been in the industry for a long time, he already has a deep understanding of the industry, and Wu Jun did not expect many plans and places to pay attention to.

"Mr. Wu, can you tell everyone a few words?" Cai Diheng asked Wu Jun.

"Mr. Wu said a few words!"

"Mr. Wu, I haven't listened to your guidance for a long time, so I'll tell you a few words. ”

The other marketing executives in the room followed suit.

"Then I'll talk to you briefly. Wu Jun smiled and nodded in agreement.

Five companies at home and abroad, thousands of employees, Wu Jun has attended countless meetings during this time.

As the saying goes, practice makes perfect, although he did not prepare in advance, Wu Jun could also take ten or twenty minutes.

Cai Diheng is responsible for the specific work, and Wu Jun's job is to pour chicken soup for the soul of the company's employees.

Wu Jun put down the teacup and said with a relaxed expression: "As we all know, our Junheng 998 Liquor Co., Ltd. is still shallow in the liquor industry, and compared with some old liquor companies, our heritage is much shallow, first of all, we must let the market recognize us, recognize our selling price, recognize our products, and strive to have our own place in the liquor industry as soon as possible." ”

"Everything is difficult at the beginning, the next period of time, everyone will be very busy, and when we have a certain market retention rate, let others see the potential of our Junheng 998 Liquor Co., Ltd., you can choose to bid for provincial agents. ”

"I firmly believe that our Junheng 998 will definitely gain a firm foothold in the global liquor industry and become a household name like Moutai Wuliangye. ”

"After Junheng 998 can go out of northern Hebei, to the whole country, and to the world, everyone here is the hero of the company. ”

“......”

"That's all I have to say today, thank you. Wu Jun didn't even type a draft, and it took more than ten minutes.

Whoa!

After Wu Jun finished speaking, Cai Diheng took the lead in applauding, and warm applause rang out in the conference room.

Everyone was depicted by Wu Jun, and the enthusiasm was surging, and they couldn't wait to set off immediately to open up the market.

At the end of the meeting, it was already past five o'clock in the afternoon, and it was past the time to get off work.

Wu Jun beckoned everyone: "Everyone go back to wash up first, and the Wuzhou Hotel will be seen at seven o'clock in the evening." ”

"Mr. Wu has a treat, and the knives in the sky have to go. ”

"Mr. Wu, then let's go back to bathe and burn incense first, and dress up well. ”

A group of business backbones went out laughing, but Cai Diheng frowned after hearing the location of Wu Jun's order.

"What's wrong Xiao Cai?" Wu Jun threw him a cigarette after seeing Cai Diheng's expression, and asked.

"It's nothing, I was thinking about something else and got distracted. Cai Diheng smiled, and his expression returned to normal.

"Let me guess, are you afraid of your girlfriend checking Gang?" Wu Jun joked, "Don't worry, just eat and drink, don't even think about it." ”

Cai Diheng smiled and said: "With Mr. Wu, Xiaoxue is very relieved and never checks the post. ”

"Then let's go, let's go and talk to Mr. Chen first. Wu Jun got up and beckoned Cai Diheng to go out.

Cai Diheng sighed and got up, hoping that he was thinking too much.

The two came to the Wuzhou Hotel in advance.

After the front desk manager in charge of reception saw Wu Jun and Cai Diheng, he didn't need to open their mouths, and called Chen Hansheng directly.

"Mr. Wu, you are really a rare guest, you haven't been here for a few days. After Chen Hansheng saw Wu Jun, he smiled and stepped forward to greet him and shook hands warmly.

Wu Jun asked: "Recently, I have been making a little business abroad, and I have been on several trips before the New Year, and Mr. Chen's business has been good recently." ”

"Thanks to Mr. Wu's blessing, business is very good, I heard that our Junheng 998 is ready to vigorously advertise?" Chen Hansheng is a Junheng 998 agent in Pingshan, and he is very concerned about this aspect.

Manufacturers advertise, agents sit and pick up cheap, this kind of thing everyone is willing.

Wu Jun smiled: "Mr. Chen's news is very well-informed, and this matter is being discussed at today's company meeting." ”

"It's time to increase publicity, our Junheng 998 is such a good wine, we should vigorously promote it, and share good things together," Chen Hansheng said with a smile, "I'm used to drinking our Junheng 998, and drinking Moutai is not fragrant." ”

Wu Jun said modestly: "Mr. Chen compares our Junheng 998 with Moutai, which is too exalting us, a mediocre wine, a small distillery in a mountain village, and a big factory like Moutai." ”

"Hahaha, what a mediocre wine, what a small winery in a mountain village, if our Junheng 998 is mediocre, then there will be no good wine in the world. Chen Hansheng smiled heartily, "Our Junheng 998 Liquor Co., Ltd. is now a star enterprise in the county, if you are a small winery, my restaurant is a food stall." ”

Wu Jun and Chen Hansheng, one modest and the other praised, chatted very speculatively.

"Mr. Cai, you have come less during this time. When Chen Hansheng and Wu Jun were chatting, they didn't forget to greet Cai Diheng next to him, "Next time, bring your girlfriend to recognize the door, and when you come to me in the future, you will be considered home." ”

"Mr. Chen is polite, I will definitely bring her over if I have the chance. Cai Diheng responded politely, not too enthusiastic.

The three chatted for a while, Chen Hansheng answered the phone and left after something, and before leaving, he asked the hotel manager to give Wu Jun a free order for this table.

"Xiao Cai, your state today is not quite right. After sending Chen Hansheng away, Wu Jun turned around and asked Cai Diheng.

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