After the competition, Bao Zixuan was interviewed by ABC TV and was very satisfied with the results and atmosphere of the competition, and the efforts of the employees and partners of Heiyun Group were even more worthy of recognition. He also said: "We should pay more attention to the healthy growth of children, and the next time Heiyun Group will launch more toy fun competitions." ”

An ABC TV reporter asked, "Mr. Bao, is there any other toy we don't know about to be released?"

This is what Bao Zixuan wants, and he wants to use this opportunity to warm up the Lego bricks. Now that ABC TV is advertising itself for free, what is it polite to do.

Bao Zixuan: "Yes, we have a toy that is more suitable for children over 3 years old to be introduced to the market, they can give babies and toddlers access to space and logical knowledge earlier, in fact, these products have been sold in Europe for a long time. We have licensed LEGO bricks in the Americas and Asia. In the future, more building block toys will be launched to make early education more colorful. ”

In fact, in the previous life, Lego bricks were popular all over the world after the 80s, that is, the third generation of corporate leaders internationalized Lego. Bao Zixuan: This is a time difference. Lego was just starting out in the European market and obtained the production license at a huge cost.

After the success of the Rubik's Cube, he thought about pulling more children of all ages into the Black Cloud toy system, the Rubik's Cube may be suitable for children over 10 years old, but the age group of Lego can be reduced to 3 years old or even younger. Now it's time to launch the Black Cloud Edition of LEGO bricks.

As soon as the Rubik's Cube competition ended, the Lego brick commercials were broadcast on major TV stations. The product is also put on sale, which is Baozixuan's strategy, simple, effective and direct.

The employees of Heiyun Group are packing up the items in the gymnasium, so Bao Zixuan doesn't have to worry about them. He was going to celebrate with the dorm staff, after all, the event was an unprecedented success.

When I walked to my roommate's side, I saw 8 girls from Harvard University and Boston College facing each other on the edge of the venue, which was a bit of tension, and the conflict might break out at any time.

After Bao Zixuan passed, he called Miyuki Matsushita over, and he originally wanted to go to the bar to celebrate, but how to go when he saw this situation. directly arranged for the driver to send a few girls from Boston College back, and Bao Zixuan returned to the company without speaking.

The next day, many media in the world reported on the first Rubik's Cube Competition, and Heiyun Toys approached the children's field of vision at one time.

This time, instead of inviting adults to endorse the advertisement, a group of children around 4 years old were called to see the children happily building blocks. Although some of the building is very simple and casual, parents are attracted by the children's focus on building blocks. Children are not usually very focused on what they do, and it is very rare that Lego bricks can enable children to do something for so long.

Lego bricks had been tepid until they were sold in Europe, and they didn't find a good entry point. There is also the fact that the pure building blocks are too monotonous, and the building blocks produced by Heiyun make up for this shortcoming. They designed a variety of shapes, different animals, houses, cars, etc., and combined them with the black cloud villain in the building blocks. It allows children to build more things according to their preferences, which greatly enhances the plasticity of the building blocks.

Steve Henry is a 5-year-old American kid who suffers from severe attention deficit disorder and can't do anything for more than 5 minutes;

After seeing the advertisement, his grandmother bought him a complete set of Lego bricks, and at first everyone didn't care about it, just treated it as an ordinary toy. Little Henry was very unconvinced after failing to build the house for the first time, and began to build it according to the drawings, but the second time it was unsuccessful, so little Henry and the building blocks fought against each other, until the family called him to dinner.

Unconvinced, little Henry did not go to dinner, and the rest of the family knew about his illness; It wasn't until the 8th time that little Henry finally made the house exactly like the drawings built. At this time, the family applauded at the side, both for little Henry and for Legos.

From the first build to the end of the eighth, Henry Jr. took a total of 45 minutes. This was unimaginable before, although his inattention disorder is not a serious disease, but for the child can not focus on learning and life. It will make parents dare not have the slightest distraction when taking their children, and they will not be able to do anything else at all.

There is an intellectual toy that allows children to play for more than half an hour, so parents will feel at ease about everything, as long as the time is calculated. This is the message that the Black Cloud Group wants to send, of course, this must be at home, if it is in the wild, it is irresponsible for the child.

Little Anna is a little girl with autism and never comes into contact with other children. Always closed in the world of the self, indifferent to anything in the outside world. But today, when I saw my brother building blocks, she always couldn't build them well, and she was very anxious next to her, and she wanted to rush up immediately to finish building the blocks.

But her personality made her not want to care about other people's affairs, so she watched it on the side for 10 minutes. Little Anna, who couldn't stand it, came to her brother and said, "You are too stupid, this should be built like this, and this should be placed here." ”

The family was pleasantly surprised to see Anna take the initiative to talk to her brother and play with blocks, something that had never happened before.

The family watched from the sidelines until the siblings had built the blocks before they came to them.

Little Anna said: "Mom, it was my brother who was stupid, so I helped him." ”

Little Anna's mother didn't say anything, she hugged Anna and cried, it was tears of happiness. This is the first time that Xiao Anna has taken the initiative to speak to her family, which is the warmth and mutual help brought by building blocks.

When the building block toys were just introduced to the market, Bao Zixuan asked Yamashita Hengyi to find some special children to compare the state before and after playing with the building blocks.

In the previous life, many of Lego's marketing strategies are worth learning and learning from, and at the same time, grasping the stories of these special children can be recognized by more parents.

Some children with problems can play with building block toys happily, then our children should play better, and playing with building block toys can also improve children's sense of space and imagination, in the era of lack of entertainment is a big killer.

Lego bricks sold 130,000 sets in the United States in one week, and it can be said that families with a little bit of conditions will buy a set of building block toys for their children.

Not only the U.S. market, but also other market building block machines are also a hot mess. Bao Zixuan thought that the export of RB games and comics in his previous life made many companies have an annual profit of more than 100 million US dollars, and it seems that it is still a child's money to make money, and it is the same in any era.

After the toy company is on the right track, Bao Zixuan's next focus will be on the money-burning industry. With game companies, Walkmans, and toy companies constantly supplying themselves with bullets, then the next step can be implemented quickly.

Now the monthly sales of Heiyun Group are about 450 million US dollars, and the foreign exchange reserves of the entire Huaxia in this era are not necessarily as much as they are, and with the continuous expansion of production capacity, sales are increasing every day.

The monthly income is very high, but the expenses are also huge, and the cost of continuous expansion of nearly 20 construction teams in the factory is very large. Moreover, in the future, the industries that Heiyun Group will enter are all big money-burners, and there is a long way to go!