There are only two most famous Coke sellers, one is Coca-Cola and the other is Pepsi.

These two world-renowned cola companies were founded very similarly, both in the eighties and nineties of the 19th century.

Pepsi, which was founded a little later, started out as a medicine for stomach ailments, but later developed that medicine into carbonated drinks.

Compared with Pepsi, Coca-Cola was rushed to make drinks from the beginning. Coca-Cola was born because the government issued a ban on alcohol, and the inventor wanted to invent a drink, a drink that many people who need to supplement their nutrition like.

In the process of invention, there were also many coincidences and luck ingredients, and finally invented a drink with refreshing, calming effects and headache relief, Coca-Cola.

During the development of Coca-Cola, it was also inevitably used for medicinal purposes because of its certain refreshing and sedative effects.

Anyway, during the development and expansion of Coca-Cola, pharmacies in the United States bought drink stock solutions from Coca-Cola.

Hundreds of millions of consumers around the world drink Coca-Cola products every day, thousands of bottles of beverages are sold every second, and it is also one of the most valuable brands in the world.

Such a bullish company doesn't know what kind of wind it smoked, and in 1982 it was stupid to let a good beverage giant not do it, and had to get involved in the entertainment industry.

This may have stemmed from the obsession of Coca-Cola President Goizouita, who had been thinking in his mind soon after becoming president that in order to maintain Coca-Cola's competitive advantage, it was necessary to further increase Coca-Cola's cultural taste.

Goizuaita has repeatedly insisted that the company should further penetrate the entertainment industry. He hopes to break the framework of the existing business and seek new performance growth points by developing business in other fields. The advent of cable television and home video recorders has greatly stimulated the development of the entertainment industry in the United States, and consumers have generated an unprecedented demand for film and television content. As a result, Coca-Cola acquired Columbia Productions in 1982.

At the beginning, Coca-Cola took the same number of roads as Akio Morita set for Sony, and what Akio Morita wanted was to combine the best hardware Sony electronics with the best content of movies produced by Hollywood's top studios, so as to promote the big sales and publicity of Sony Electronics when the movie was a big hit.

Of course, Coca-Cola, the world's No. 1 drink, was associated with movies much earlier, much earlier than Coca-Cola's acquisition of Colombia.

Qiao Feng remembers that in the summer of 2015, Coca-Cola "electrocuted" the screen and printed the lines of classic movies and TV series on the bottle.

In fact, this kind of thing started as early as 1933, when Coca-Cola made a cameo appearance in the movie King Kong that year.

Then in 1982, Coca-Cola took a big step into the entertainment industry, and Coca-Cola preemptively acquired a stake in Columbia Pictures for nearly $750 million, which was almost double the market value of Columbia's stock at the time.

While Coca-Cola had been involved in water purification, winemaking, shrimp farming and fruit production before that, the acquisition of Columbia Pictures became the company's largest investment outside of the beverage industry. Analysts and media outlets are skeptical of the deal, arguing that beverage companies are struggling to do so in the entertainment industry.

After the acquisition, Columbia Pictures, CBS and HBO joined forces to form Samsung Pictures, which greatly enhanced Columbia's filmmaking capabilities and produced a series of popular classics, including "Tootsie," which has been hailed as the best romantic comedy of the '80s, and "Ghostbusters," whose theme song was all the rage.

In 82, the 190-minute epic film "The Legend of Gandhi" was even more popular and popular, and won the following year's Oscar for 8 statuettes. The classic line of the film - "When I despair, I remember: in history, only truth and love can prevail." "To this day, fans will never forget.

After buying Columbia, Coca-Cola did not stop on the road of entertainment infiltration, but continued to make great strides, and in 1985, Coca-Cola bought all the rights to Messenger Communications, one of the major television production companies in the United States, and less than a year later, in the spring of 1986, they bought Mowu Griffin Productions.

Wall Street was shaken by a series of acquisitions by Goizuita, and the same Coca-Cola stock was sold for $29 on the day Goizueta became chairman, only to sell for more than $100 five years later. In 1978, BusinessWeek thought Coca-Cola was no longer able to defend itself against PepsiCo's challenge, but a decade later, it admitted that Goy cursed Aita as "the reformist manager of a once-conservative enterprise." ”

At that time, Goi cursed Aita can be said to be complacent after achieving fame.

However, people who haven't been in the entertainment industry don't understand the saying that anything unforeseen can happen in the film industry.

At that time, Goizuaita did not realize that beverage and film production were two very different industries, and Akio Morita and his Sony did not realize it at this time.

Even if there is already Coca-Cola, there is a living example like Goizuaita.

In 1987, the blockbuster "Ishtar" was a box office crash, costing Coca-Cola $40 million. The financial losses and negative reports woke up Goizuaita, who was immersed in the glorious achievements of the past.

A failure made Goizuaita realize the gambling nature of filmmaking, that is really no precedent for reference, every time the film from the script creation, personnel selection to the filming and even the final release is a gamble, and the gamble is naturally happy if you win.

If you lose the bet, then everything is also over, and a failure may be able to export all the previous profits.

This is undoubtedly a time bomb for Coca-Cola, the boss of the stable beverage industry, which will surely rise steadily as long as there is no problem, and it will blow itself up and bury itself at any time.

It was under such circumstances that Qiao Feng launched the acquisition of Coca-Cola, which was in the hands of Coca-Cola.