Chapter 347 - Free!
"President, I'm glad I didn't disgrace my life!"
On the eve of the Mid-Autumn Festival, Bai Cang finally completed the filming of the metal hero Jiaban, and the crew was successfully completed.
It's not easy!
After nearly a year of tossing and turning, Shirakura finally completed his mission and shot the first work in the Metal Hero series.
Although it was about a week later than the previous estimate, nine months have passed, what can a mere week count?
The footage was not edited, and the post-production special effects and soundtrack were not done, so it will take a little time to broadcast as soon as possible. But it's okay to cut a promotional video to promote the warm-up.
The TV station is interested!
Shirakura is not a rookie director, he is, after all, one of the main producers of Kamen Rider. Coupled with Pengda Film and Television's consistent "boutique" strategy, the TV station is full of confidence.
Before I saw the finished film, the quotation once broke through 1 million for a single episode.
But Meng Tsai was still not satisfied.
Counting post-production and promotion, the total investment of this project is definitely 100 million yuan. A single episode is 1 million, and a total of 44 episodes only sold 44 million, even if you add the second and third rounds of income, I am afraid that it will not be able to return to the original.
"At least 2 million!"
This is Meng Lang's bottom line.
The price of the premiere is the highest, and the price of the replay will definitely drop significantly. If the first round can't be sold at a high price, don't think about making money on the replay.
As soon as this price came out, it instantly scared off many TV stations. It's not that they don't want to buy it, it's that the financial resources don't allow it.
The rest of the TV stations, except for a few with deep pockets, the rest are red-eye gamblers. Pengda's dazzling results have made them lose the most basic judgment ability.
The transaction price is 4 million!
"Crazy!
Director Tao shook his head and said, "If the director of this drama is you, four million is fair." But the director is Bai Cang, two million to the top!"
"It's really expensive!"
Even Meng Lang himself felt that four million in a single episode was too expensive. After all, the metal hero Gaban is a full-bodied hero, and being able to fire in neon does not mean that he can also be popular in China.
Two million fair price!
The first round of recoup, the second round and subsequent replays to make money, this is the best result that Meng Lang envisioned.
But he didn't expect that because of Pengda's past performance, Beijing Satellite TV made a serious decision-making mistake. chose to buy the first round of broadcast rights of Jiaban at a sky-high price of 4 million.
The total price is 176 million!
Although Beijing Satellite TV mixes very well, the budget for purchasing films in a year is only four or five hundred million, right? It spent half a year's budget at once, and it is completely a gambler's psychology.
If you win, everyone is happy!
If the gamble is lost and the garban does not bring the expected gains, then this huge loss may cause some people to lose their jobs.
This is no joke!
Director Tao is not very optimistic about the prospects of Jiaban. Although it is a work that is aimed at "Kamen Rider", the ability of Shirakura to direct makes him doubtful.
He wants armored warriors!
Bidding for metal heroes is just a matter of passing the way, Director Tao has been dealing with Pengda for so many years, and he has already developed a pair of fiery eyes.
Want to buy a Pengda drama?
Then look for Director Meng Lang!
Other directors, although the works are okay, but the TV station can't make a lot of money. If you want to make a lot of money, it must be a work directed by Meng Lang himself.
"Armored warriors aren't cheap!"
Meng Lang said with a smile: "Let's not talk about the price first, let's talk separately after the shooting." For the sake of the good face of the old man, I recommend you a baby!"
"Transformers?"
"That's right!"
Meng Lang snapped his fingers and said, "It's Transformers, Pengda's finale this year." With the relationship between the two of us, I will sell it to you at a loss of five million!"
"Where's your face?"
Director Tao spurned and said: "The extended version of the toy advertising film, sell me at a loss? It's a pity not to sell it with your mouth!"
What happened to the toy commercial?
Meng Lang said bitterly: "Director Tao, people can't forget their roots! Have you forgotten the Fire Power Boy King?"
"Can that be the same?"
"Although the firepower boy king is a toy commercial, the right to play is free! Transformers has five million in a single episode, are you stupid to me?"
"What if it's free?"
"It's free...... Then I'm sure I'll do it! prime-time broadcast with a 15-second ad slot!"
"It's a deal!"
Wait a minute!
Director Tao was stunned and asked incredulously, "Free?"
"Of course!" Meng Lang nodded.
"Transformers: Evidence of the Leader" is essentially not much different from the Fire Boy King, both of which are works launched to sell peripheral derivatives.
Why not for free?
Not only is it free in China, but also TV stations in other overseas regions are also authorized for free. As long as it can reach more viewers, it really doesn't matter if the broadcast rights are free.
I can't bear the child and can't catch the wolf!
After all, it is the first work of Transformers, and if you want to become famous as soon as possible, you need to use some extreme methods.
As long as the fame of Transformers is there, there will be a market for related derivatives, and the money lost in front of it will soon be doubled back.
Actually, it can also be charged.
If the broadcast rights are charged, Pengda can recover the production cost as soon as possible and realize profitability. According to the quality of "Proof of Leaders", the IP popularity of Transformers will not be low.
But this is too inefficient!
Charging will inevitably scare off some TV stations, and without this part of the TV station, the audience covered by Transformers is destined to be less free.
If the broadcast rights are free of charge for a high-quality cartoon with guaranteed ratings, no TV station can resist the temptation.
Jiangchuan Satellite TV is no exception.
Director Tao agreed on the spot, for fear that Meng Lang would regret it, and he also pulled Meng Lang to sign the agreement of intent.
Seeing off the overjoyed Director Tao, Meng Lang found Wang Kui and asked about the progress of the Transformers project.
"It went well!"
Wang Kui grinned: "Thanks to the motion capture studio for breaking a technical difficulty, it has greatly improved the production efficiency of Transformers. ”
"What technical difficulties?"
"I don't know anything about 3D coordinate measurement trajectory tracking, anyway, it's about the top technology of motion capture, even Americans don't know. ”
So powerful, huh?
Pengda's motion capture studio, Meng Lang has not taken much care of them since the acquisition, and has been in a free-range state.
Motion capture technology, not only Wang Kui doesn't understand, even Meng Lang doesn't understand. He just thinks that this technology has a future and can greatly improve the efficiency of filming and reduce costs.
It's a pity it didn't come in handy!
Pengda's holster technology is getting stronger and stronger, and the motion capture studio has been in a state of salted fish. Meng Lang originally thought that he would find a next home for them to sell when he had time.
I didn't expect the development to be so fierce!
Since it is a technology that the Americans have not mastered, there must be merit. The tool man works so hard, as the boss should express it.
Bonus arrangement!
In addition to material rewards, a trophy certificate was issued by Mr. Meng himself, reflecting Pengda's corporate culture of "attaching importance to talents" and "clear rewards and punishments".
After all......
With the best technology, even if you want to sell this studio, you can sell it for a good price!