Chapter 197 Is There A Difference Between Short Videos and Small Videos?

Xia Wenwen pursed his lips.

The heart said that Yang Bufan's goods are unreliable, and he will open a factory well, and he will always engage in these moths.

The most important thing in Xingbang factory now is not a matter of popularity at all.

What Xingbang factory needs to do urgently is to develop products with market competitiveness, and the second is to open up the market and win a few customers.

What kind of short video is used for publicity now, can it really be useful?

Definitely not!

can only attract some people to Xingbang to apply, these people are definitely mixed, real talents will find jobs through the short video platform?

It's not a joke!

As for whether any customers have heard about the Xingbang factory from the short video, I am afraid it can only be counterproductive.

Later, the sales staff of Xingbang went to the customer, and the customer was excited, and then said I know that you Xingbang is the factory that is particularly good on a certain platform, and there are a lot of beautiful female employees in your factory, and I want to apply for it...... In this way, customers can only feel that Xingbang is unprofessional, right?

Xia Wenwen shook her head, and was just about to say what she thought, when she heard that Yang Bufan had already started to speak at length, so she didn't even have a chance to interject.

Yang Bufan looked excited at this time.

Of course he was excited.

Because he finally found out why the popularity score has risen recently.

It must be a good thing done by Wu Yuanzhang, although it has caused some trouble to the female employees in the factory, but the misunderstanding has been solved, and there is nothing.

But Wu Yuanzhang's unintentional move gave Yang Bufan a wake-up call.

You shouldn't stick to the development model of an ordinary factory.

Who said that a physical factory can't use Internet resources, why?

Now the facts have proved that a small short video can bring the overall popularity of the Xingbang factory, regardless of whether the short video leaves a good impression or a bad impression on people, but at least more people know the name Xingbang, and have a certain understanding of the Xingbang factory!

That's fine.

This is meaningful to Yang Bufan, and it is of great significance!

If Xingbang can be popularized on the short video platform, and the popularity can reach twenty or thirty points, then this settlement cycle will make a lot of money!

In this case, Yang Bufan will certainly not let go of this good opportunity.

So Yang Bufan directly patted Wu Yuanzhang's shoulder: "Xiao Wu, you reminded me, we should indeed open up our popularity from all aspects." What era is it now, it is the era when the aroma of wine is also afraid of deep alleys! We are bored to make products, and the result can only open the market through ordinary methods, this is too stupid, this is still the routine of ten years ago! We are the last to enter this market, and now whether it is the automobile market, or the cable market, it is a red sea, the competition is so fierce, why do we believe that we can complete the corner overtaking?

Xia Wenwen was stunned.

She just wanted to persuade Yang Bufan and tell him not to mess around and do something serious.

But when I heard Yang Bufan's words, although I felt a little wrong, I always felt as if there was still a trace of truth.

What the hell is this?

Xia Wenwen blinked his eyes: "But if you want to publicize it, you can't use a small video to promote it." ”

Yang Bufan coughed: "It's a short video, not a small video, there is still a difference between the two." ”

Xia Wenwen looked puzzled, and just as she was about to ask clearly, Yang Bufan stopped her directly.

"Okay, okay, you come to my office at night, and I'll explain it to you alone. I have decided now, today I will set up the Propaganda Department of Xingbang Group, this department does not have to do other work, just give me to the death to promote Xingbang factory, think of all ways, so that the people of the whole country know that there is a cable factory called Xingbang!"

Several people looked at each other.

Otherwise, the boss's idea is always different from ordinary people, it is obviously an intra-factory dispute, and it suddenly becomes the propaganda work of the Xingbang factory.

This line of thinking has changed too quickly.

Xia Wenwen sighed: "The publicity is over, we don't have a product yet." ”

Yang Bufan said with a smile: "I am not afraid of no product, the product will come out soon, the popularity has been improved, and there is no need to worry about no sales! This is a bold attempt, before the automobile industry only the main engine factory will carry out publicity, and it is a certain model for publicity, so now you go to the road and pull a random person, you ask him if he knows if he knows Volkswagen, knows what BBA means, 100% knows. ”

Hearing Yang Bufan say this, several people in the room couldn't help but nod, and this was indeed the case.

"But, you ask passers-by, do you know what brand of wires on Volkswagen cars is? Do you know what brand of terminals is? Do you know which factory makes the wiring harnesses inside? Do you know which company supplies the car glass and seats? Except for those who happen to meet people in the industry, can anyone answer that?"

Wu Yuanzhang and Chen Li were already stupid at this time, and they couldn't keep up with Yang Bufan's train of thought at all.

But they were too embarrassed to bring it up, so they could only watch Yang Bufan speak alone with a blank face.

Xia Wenwen understood, and suddenly his heart was pounding.

Yes, this is a market blind spot, although after the publicity, there may be consumers who say, I don't care what these parts on his car are used by which company, but if most consumers recognize this accessory, will they reverse the automobile OEMs in the selection of suppliers, to a certain extent consider this kind of accessories?

After all, consumers will also ask, do you use Xingbang for your car cables?

Why don't you use Xingbang, such a famous enterprise, you don't use it, but use a foreign brand that you don't know what the name is?

Do you have to use imported parts and components, and then raise the cost to make more money for consumers?

This is not impossible, although it is risky.

But wealth is in danger!

Thinking of this, Xia Wenwen's eyes also lit up.

Isn't it just throwing money, Yang Bufan doesn't seem to be afraid of anyone when it comes to throwing money!

As a result, Xia Wenwen also changed his position.

"I sound like there is a hint of truth, but how to operate this thing still has to be strategic. ”

Yang Bufan saw that Xia Wenwen had completed his brain supplement and began to support himself, and his mood suddenly improved a lot.

This shows that there is still a little bit of merit in his thinking, in case it succeeds.

Even if it is not successful, you will not lose anything, even if the popularity is not an order, but it can be forwarded as a settlement advantage!

Done!

That's it!

"Okay! Wenwen, immediately organize the establishment of a propaganda department, recruit the most professional advertising personnel for me, and start working within this week!"

"Xiao Wu, continue to shoot your short video, but before filming, you have to say hello to the person being filmed, and you are not allowed to shoot secretly! Also, I will allocate 50,000 yuan for you, you can be professional. The employees can help you in their spare time, and the hardship fee and bonus are all from the fund!"

"Chen Li, you don't know Xiao Wu anymore, help him after work, you can be Xiao Wu's shooting assistant, I will give you a bonus every month!"

Yang Bufan really did what he said, and directly arranged all the work.

Xia Wenwen knew that he was busy again, but he still had a little doubt...... What is the difference between short videos and small videos?

When Wu Yuanzhang and Chen Li went out, they glanced at each other and felt funny.

I didn't expect to be on the opposite side just now, but now I have become teammates.

Only Wu Yuanzhang knew that this was Yang Bufan helping him and creating opportunities for him.

His heart couldn't help but feel warm, grateful to Yang Bufan.