Konosuke Matsushita left a sentence and left, but when Bao Zixuan heard the price of the walkman announced by the representative of Matsushita, he understood what Konosuke Matsushita meant.

In order to grab the Walkman market this time, Panasonic has launched a total of 4 Walkmans. Whether it is design, fashion, and functionality, it is very good. The most important thing is that the price is very affordable. The market sale price was set at $88, $98, $108 and $118.

Even the most expensive model is $31 cheaper than the Black Cloud Walkman, and Panasonic is also a well-known brand. Bao Zixuan knows that the era of Walkman profiteering is about to pass, and Panasonic has pulled the price down so much at once, so Sony must also accept it, and Philips will definitely follow.

If the price of the Walkman of these three companies is very cheap, then the Black Cloud Walkman will definitely not be able to buy it at a high price. Konosuke Matsushita, this old boy is too ruthless this time, knowing that the profit of the Walkman accounts for a large proportion of the revenue of the Black Cloud Group, and if the Black Cloud Walkman cannot be sold this time, it will be equivalent to cutting off one of the arms of the Black Cloud.

The Walkman is a dispensable product in the Panasonic sector, just an ordinary product exchanged for obsolete patents. In order not to let Heiyun make this money well, Panasonic can be said to have killed 1,000 enemies and lost 1,200 this time.

However, it is a very cost-effective thing to loosen down as a wealthy company, so that the development of black clouds can be effectively controlled. Strategically correct, but the reason why Konosuke Matsushita left was because he could have taken Kuroyun by surprise. I didn't expect Junpei Yokoi, a traitor, to develop such an excellent game console for Black Cloud. Look at the sales of this posture, it will definitely not be less, and now only Heiyun is producing this kind of small game console on the market, and it will be an exclusive business for a long time in the future. Panasonic's plan failed at the outset.

Not far from Bao Zixuan, Akio Morita was depressed, seeing that Heiyun could rely on the game console to pull production capacity. Panasonic still sets the price of the walkman so cheaply, which is simply a shame for RB enterprises.

The Black Cloud Walkman is still in short supply on the market, and you actually set this price, doesn't it tell consumers that the quality of RB enterprises is no longer as good as a Xiangjiang company!

This is smashing the brand of all RB companies, what does Konosuke Matsushita want to do, this old fox wants to do, with a person as shrewd as him, he shouldn't make such a mistake! The more Akio Morita thought about it, the more he couldn't figure it out.

However, Panasonic's purchase of the Walkman so cheap will definitely have an impact on Sony, and this time Sony has launched 5 Walkmans. And it is divided into 5 price classes, with the highest price being $199 per unit.

Akio Morita believes that Sony is the most appealing brand in music in this era, and the brand of Sony Music is worth customers to spend an extra $50 to buy, but now seeing Panasonic set the price so cheap, what should Sony do to publicize, after all, all the advertisements have been filmed.

Panasonic is secretly cutting prices this time, and only a few executives are aware of it internally. And the advertisements were also filmed secretly, for which they also organized a fake camera team to confuse their opponents. Originally, I wanted to mislead the Heiyun Household Appliance Department, but now it seems that the Heiyun Household Appliance Department has no impact at all, and the entire group now has a new product that can change the situation.

Originally, Heiyun Group could not investigate any information in RB, but with the installation of small CNC machine tools in major enterprises in RB. Many engineers of Heiyun also came to RB, as Panasonic, which buys more machine tools, the number of Heiyun engineers is more than 20 people.

Panasonic thought that Heiyun engineers could pass on the fake price of the Walkman to the headquarters, so this time Panasonic suddenly announced the real price would catch Heiyun off guard, and it would be very difficult to adjust.

Heiyun engineers did pass the price to Bao Zixuan, but in his opinion, it is okay for the Walkman to produce two cheaper ones by himself, and the Black Cloud Walkman style is definitely a classic among the classics. And the focus of this publicity is not on the Walkman, so I didn't take it to heart.

As a sworn enemy, Sony is very concerned about Panasonic's every move, and after seeing that the price of Panasonic is about the same as its own price. Akio Morita didn't take it to heart, he thought that the two companies were similar in terms of brand, and the price was acceptable. And Sony is even stronger than Panasonic in terms of music, and it is acceptable that the price is a little higher than Panasonic.

I didn't expect Panasonic to play such a hand directly at the critical moment, and if it is advertised as planned, then the Sony Walkman, which is twice as expensive as Panasonic, can still be bought.

In fact, Panasonic didn't want to make much money on the Walkman this time, and the purpose was very clear, which was to suppress the Black Cloud Home Appliance Department. Konosuke Matsushita wants to strangle this young company that can threaten RB and Matsushita in the future.

Knowing that Heiyun is expanding the factory in Xiangjiang, if there is no capacity filling, then the loss will be very serious. Game profits alone can't support such a large project, and without production, those factories are at most just a decoration. In this way, there will be problems in the entire manufacturing department of the black cloud, and then all the expansion roads of the black cloud will be intercepted. Let the black cloud return to the state where it can only develop and produce game arcade machines.

Panasonic's plan can be described as very vicious and particularly aggressive. If Bao Zixuan hadn't vigorously developed the Gameboy and laptops, Panasonic's plan might have succeeded.

Panasonic's overall plan is not to let the black cloud go out of business, which is very unrealistic. It just makes the Heiyun Group lose the ability to enter the field of home appliances, and at the same time, the Heiyun factory has no products to produce.

Fortunately, Heiyun Group has recently developed two excellent products, especially the Gameboy handheld game console will definitely sell well, otherwise Bao Zixuan can only cry while guarding the huge factory in Xiangjiang.

However, it has little impact on the black cloud, but it has a very big impact on Sony, which has always regarded music products as the world's first. If you follow the loose price reduction, then it will reduce its own brand positioning, if you don't reduce the price of the Walkman, the sales volume can be thought out with your toes.

The release of Sony's new products was the last one in the afternoon, and at this time, several Sony giants held an emergency meeting in the exhibition negotiation room.

Akio Morita said: "Panasonic has broken the rules of business and started dumping on the Walkman. Originally, it was for Heiyun, but I didn't expect Heiyun to develop such an excellent new product this time, so the Walkman's internal status for Heiyun will definitely decline. No matter what you do, you can easily defuse Panasonic's tricks, but for us, it is very passive. Now the first thing to do is to find a way to crack it, rather than holding the market department accountable. ”

After learning about the price of the Panasonic Walkman, Sony's marketing department formulated a report on the price and expected sales of the Sony Walkman. So that Sony's production capacity in recent times is all inclined to the Walkman.

Just now, Akio Morita heard that some executives wanted to use the topic to deal with the marketing department, and when would they still fight in their own nests. In fact, this is a normal thing in big business, and there are contradictions between factions, but now is the time to solve Sony's dilemma, not to suppress different factions.

He could only point to the fact that many of the executives represented different directors, and at times Akio Morita had to compromise.

Akio Morita knew that it was useless to rely on these people, and he still had to make the final decision himself. If something goes wrong, you have to bear it yourself, and the discussion can't get a result.

After thinking about it, he said, "Since you don't have any good ideas, then do what I say." Yokoyama-kun, you will make a new product recommendation statement on behalf of the company for a while, this time our 5 Walkmans. The highest price remains unchanged at $199. The Black Cloud Group Limited Edition can be bought for $3,999 a piece, proving that low prices are never the first choice for high-end customers. ”

"As for the remaining models, according to the original proportion, they are only $1 more expensive than Panasonic, which is $89, $99, $109 and $119. ”

Toshio Yokoyama, Sony's R&D manager, replied, "Okay, Your Excellency, President, but many of our commercials are about to be postponed. ”

Akio Morita: "It's okay, now contact the advertising shooting team to start the dubbing and editing." There is no company in the world that can compare to Sony. ”

Akio Morita is indeed a very responsive business leader, otherwise he would really be interested in Konosuke Matsushita. However, for Panasonic to suppress opponents in disregard of business rules, and Sony also fell into passivity, Akio Morita wanted to find an opportunity to give Panasonic the same time.