Chapter 39 Xie Ting
This time, Xiao Yi in the capital gained a lot, not only won the bid king, but also signed a contract with Li Na, a potential stock. It can be said that Xiao Yi's career will officially start from now on, the previous ones are just foreshadowing, and the next thing is the big explosion.
"Mr. Xiao, do you have anything else to improve about the planning of this advertisement?"
Mo He's mood is a little complicated in the face of Xiao Yi now, who would have thought that it would be the young man in front of him who would smash tens of millions of dollars to get the bid king as soon as he made a move, he was only twenty-four or five, and he was two years younger than himself, Mo He couldn't help but guess.
"This copy is not rough overall, but there are some things that need to be changed. In these five seconds, we have to firmly catch people's attention, obviously this copywriter does not take this into account, just advertising for the sake of pure advertising. How can I make everyone remember the product in these five seconds, I think the most important thing is to be grounded."
"Down-to-earth?"
"Yes, it is down-to-earth, which can make our products closer to the lives of the public. As far as the current CCTV advertising is concerned, in my opinion, it is too rigid and not close to the people. The country is now in a stage of rapid development, and in this context, we must show vitality and youth, be more flexible and changeable, rather than blindly rigid, and give people a sense of seriousness."
Mo He routinely asked Xiao Yat about the requirements for advertising, but she didn't think that Xiao Yat could say anything, after all, they were professionals. Through contact with Xiao Yi, she completely overturned her previous cognition, and she also believed that Xiao Yi was specialized in advertising planning.
"Mr. Xiao, have you done advertising planning before?"
"No, everything is always changing, everything can be figured out, as long as you firmly grasp the characteristics of a thing and make a fuss around this characteristic, I don't think the result will be bad."
"The words with Mr. Xiao really gave me a long insight. You're right, no matter what you do. ”
Mo He suddenly admired Xiao Yi a little, originally thought that this man was so young through his family, but he didn't expect it to be so inspirational, and his vision was quite big.
There is also Xiao Yi's advertising slogan to shake before drinking, which makes Mo He admire the five-body cast, and one more sentence or even one word before and after affects the effect of the advertisement, these words just right show the characteristics of the product.
This advertising slogan is not only a bit mischievous, but also catchy and easy to remember. Mo He wants Xiao Yat to come to their department, so that he can make a lot of classic advertisements. But it's all about thinking about it.
This cooperation with Xiao Yat is the happiest one for Mo He in so many years, the previous advertisers did not settle the money at one time, and they were still in arrears when it came to settlement, and it was enough to have a headache to collect debts, but Xiao Yat called the money all at once.
This won everyone's favor, but he didn't know that Xiao Yi wanted this effect, he knew that he would have to deal with Mohe and them for a long time in the future, and it would be too convenient to do things after winning their favor, and he would definitely give priority to himself under the same conditions.
"By the way, Director Mo, I need a person in charge of public relations here, I don't know if you have the right person to recommend. ”
"It's okay for Mr. Xiao to call me Mohe, so it's a little closer."
"Then you still call me Mr. Xiao"
After Xiao Yi finished speaking, the two of them laughed one after another, and unconsciously the relationship was pulled in a lot.
"Yes, yes, but..."Mohe didn't finish his sentence, looking a little worried. Xiao Yi looked at Mo He's appearance and knew what she was worried about. Nowadays, when most people talk about PR, they associate a lot of bad things.
Especially if a girl goes to do public relations, she will be pointed down upon.
"I know your concerns, and you can rest assured. There's never going to be any mess going on under me. My definition of public relations is to do some work on the connection with external companies and the government, which is completely a normal work need. This requires strong interpersonal skills and social relationships. ”
"Then I'm relieved. I have a friend who was my best friend in college and used to be a TV host. You can rest assured that she just quit her job recently, and I think she is quite suitable for the PR section. You can try it with her, but I don't pack a ticket, it's up to you to convince her, she is very picky."
Mo He completely relieved himself and told Xiao Yi about the situation of her sworn friend. Xiao Yi's eyes lit up, this is the person he has been looking for, at least in Mohe's description, but he still has to meet in person.
Xiao Yi didn't have much hope, but he just mentioned it casually, but he didn't expect that there would be a drama. Originally, I planned to go back directly after talking to Mo He, and it seems that there will be a little delay, if the person is suitable, it will be worth it.
Mo He doesn't like to drag mud and water, so he just does what he says, and immediately calls her best friend to make an appointment to a café.
"Host Mo, why do you have time to date me, hey, our great beauty brought her boyfriend to show her affection in front of me"
"Xie Ting, are you begging for a beating, this is Xiao Yi, not the boyfriend you said, if you do this again, I will break off my friendship with you"
Mo He couldn't help but glance at Xiao Yi when he said these words. Xiao Yi smiled and didn't say anything, he could see that this woman named Xie Ting was quite outgoing.
"You've said it eight hundred times if you broke off your relationship, say what's wrong with me, are you going to introduce me to a boyfriend?"
"You can't be serious, I'm looking for you to introduce you to someone, Nuo is the Xiao Mr. Xiao Yi in front of you, and he is also our standard king this year. He's interested in you."
Now it was Mo He's turn to joke, and her eyes wandered over Xiao Yi and Xie Ting. Xie Ting has a lot of Xiao Yilai, to be honest, she thought she was Mohe's suitor at first, but she didn't expect it to be the king of advertising this year.
Xiao Yi briefly introduced himself, although he didn't say much, but every sentence was very capable and concise, which made people feel very good.
"So you want me to be the head of public relations in your company?"
"Yes, I need someone like you"
"Then do you know what public relations looks like in the eyes of others, it is called public relations if it sounds good, and it is called escort if it is not good, and it is called three escorts, eating and drinking together"
After saying this, Xie Ting stared at Xiao Yi's eyes tightly, Mo He wanted to say something, looking at Xie Ting's serious appearance, but she didn't interject, she knew this friend very well, and it was not suitable to speak at this time.
"The word PR came in from abroad, but then it changed in the eyes of some people. When business has reached a certain level, it becomes a communication between people. This is important especially in our human society. So among so many people who are in a relationship, how to maintain this kind of relationship or pull into a relationship, it is impossible for a certain person to do it, and it is unrealistic if there is no energy. That's where I need what I call PR. There are also a lot of external sales, bidding, and dealing with various departments that are all things that PR has to do.
As for what you said, it can only be a normal meal exchange, and it can't be interpreted as anything else, at least in my case, it's just eating and drinking."
Xiao Yi said very calmly, his eyes were very clear, and he looked back at Xie Ting directly. After a moment of silence, Xie Ting spoke: "Pass my test for the time being, and I have to go to see your company in the end."
"Of course you are very welcome"
At this point, Xiao Yi knew that there was no suspense about Xie Ting's arrival, to be honest, he was very satisfied with Xie Ting, from the conversation just now, he saw that Xie Ting was a decisive, sleek but very principled person, good at communicating, giving people the feeling of spring, this is the person in charge of public relations in his mind.