didn't let Dong Min come to the airport to pick him up, Qin Fan got off the plane and went straight to the company.

Only Dong Min was waiting for him in the company, Qin Fan frowned and said, "Didn't you tell you not to come to the company? What about Lao Li?"

Lao Li went to dinner with the customer. ”

Dong Min looked at the man in front of her, and suddenly had a feeling of wanting to cry, chattering like being brainwashed by Li Xianzheng on the phone every day, she felt that she couldn't hold it anymore.

hugged Qin Fan and cried for a while, and finally let out the depression of the past few months through tears, Qin Fan also hugged her quite distressedly, and kept comforting.

Qin Fan didn't know if it was wrong or right to be with this girl in this life, he just couldn't bear to see her like in her previous life, hiding in a corner of this city to grieve alone, silently bearing the pain of losing Wanqing.

In this life, he no longer hides, he has to bear it with her.

When the mood of the two gradually calmed down, Dong Min told Qin Fan in more detail about Li Xianzheng's feasibility report and his ideas.

"Holy Great Chinese Turtle Essence?" Qin Fan looked at the report in front of him and was a little stunned, he knew that the Holy Great Chinese Turtle Essence would emerge again.

Seeing that Qin Fan was a little confused, Dong Min reminded on the side: "This was originally those small factories that started with 1.2 million yuan, and last year's sales exceeded 14 million, and I heard that their Mr. Wu said that this year's sales will reach 100 million." ”

"So there are counterfeit products, and the manufacturer who contacted Lao Li is also one of them?" Qin Fan asked after hearing this.

Dong Min nodded: "At that time, I felt that I couldn't do this." ”

"Do you think it's right, this thing must not be done, I will have a good talk with Lao Li tomorrow, and the crooked money can't be touched!" Qin Fan agreed.

A best-selling product will inevitably have counterfeits, that is, what people call "fakes", and once a fake appears on the market, the fake spreads at an astonishing rate.

Listening to Dong Min's narration, there are more than 200 counterfeit companies for the products of Chinese soft-shelled turtles, and the fakes from the appearance and packaging to the liquid medicine are almost real. And some counterfeit products are fake even the most basic ingredients.

Qin Fan couldn't cry or laugh a little, in order to make money, he even had to counterfeit health care products that were not real! But he also remembered the aggrieved Mr. Wu, and in the end, Mr. Wu finally knocked himself down in order to fight fakes.

The reason is that Mr. Wu fought when he saw a fake, and he once dealt with more than 10 lawsuits at the same time within a month, without exception, all of them were won by the China Turtle Group.

Mr. Wu's anti-counterfeiting results are quite fruitful, but the sales of the product has not improved, the original crackdown on counterfeiting at the same time, the brand of the Chinese soft-shelled turtle has also been damaged, people have no longer believed in soft-shelled turtle health products, consumers have lost confidence in the Chinese soft-shelled turtle.

Coincidentally, the "Focus Interview" program broadcast "Health Care Products "Crazy", which made a detailed report on the flood of fakes in the health care products market at that time, and almost all people thought that all turtle health products on the market were fakes.

Mr. Wu's China Turtle Group Company collapsed against this background.

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'94 was a strange year! and a crazy year!

In 1994, the Internet in China was born.

A group of powerful entrepreneurs took the stage. The tricks they use are embarrassing to the younger generations of the Internet, and at the same time, they can also give them "inspiration" in the future.

They have a common "outlet" and product, health care products.

A large number of innovative, adventurous entrepreneurs have gathered here, and they have no scruples and are good at learning from each other, and they have quickly grown into unicorns.

On January 19, 94, at the China Hotel in Guangzhou, He Boquan held a large check of 10 million yuan and exchanged a large envelope containing the secret recipe of "nuclear energy for life" with Ma Junren.

Under the continuous publicity of hundreds of media, the appetite of the market has been hung high by this mysterious formula, and dealers in various provinces have asked for the agent of "life nuclear energy", and He Boquan took the opportunity to propose "the exclusive distribution right auction of provincial agents".

Several provinces and cities took pictures, and Robust's received 17 million yuan, which has exceeded the formula fee paid to Ma Junren.

The battle of "life nuclear energy" made He Boquan and Robust's famous,

The irrational madness of the market, the vastness of the territory, the uneven level of consumers, and the impulse of the media to news events make it possible for certain products to rise overnight on the basis of an inspiration or a set of curations.

In 1994, Jiang Wei led Shenyang Feilong's blockbuster product Yansheng Baobao Liquid from Liaoning to the whole country, which is an oral liquid made from traditional Chinese medicine formulas such as male silkworm moth, epimedium weed, red ginseng, and Yanhusuo, specializing in tonifying the kidneys and making people grow old and strong.

In 1994, Jiang Weihua's advertising expenses exceeded 100 million yuan for the first time. In Shanghai, the advertisements for Yansheng treasure liquid were spread all over the Shanghai Tang media, but only advertisements were not delivered, and only after the appetite of Shanghai people was satisfied, Jiang Wei was recruited to Shanghai.

1994 was also the year when Wu Bingxin set up his own business. Wu Bingxin, who has successively acted as an agent for "Yang Zhenhua 851" and "Onlly No. 1", led his son Wu Siwei to set up his own door in Shandong, claiming to have developed a new product by himself, called Sanzhu Oral Liquid, and at the same time wrote the slogan of "curing the disease, health care without the disease" on the leaflet, hanging it on the railway bridge, and painting it on the earthen wall of the farmhouse. "Find three strains when you are sick" has become a popular slogan.

In the first year, the sales of Sanzhu exceeded 125 million yuan, and then soared and broke through the 8 billion mark.

In 1994, the Giant Group founded by Shi Yuzhu also tried to diversify and launched the brain-strengthening product "Brain Gold".

Later, when e-commerce went to the countryside, this trick was also used in publicity. Painting the wall, from the industrial era to the mobile Internet era, the economic model has changed, the wall has not changed, the pigsty has not changed.

......

In the fields of health products and beverages, China's most ambitious entrepreneurs are crowded there with excitement.

The health care products industry has become the fastest growing and most eye-catching "golden place" in the country.

1994 was a shining era for entrepreneurs. But it won't be long before the golden light will disappear and darkness will come, but they will not be conscious at that time.

They are good at using information asymmetry, and they are comparable to academic masters of consumer psychology and civil science. But the marketing energy they released to consumers eventually rebounded to themselves, some of them disappeared, some were lonely, and only a few escaped.

-----------------------------------------------------

The next day, Qin Fan saw Li Xianzheng, who was still excited, and before he could speak, he poured a basin of cold water on him: "Brother Li, I read your feasibility report, I don't think you can do it, and their advertising can't be done either!"

Li Xianzheng was anxious, raised his voice and said loudly: "Why can't you do it? It's a fool not to make money these days, but you told me this, and you told me why I can't do it?"

Seeing that he was emotional, Qin Fan pushed over a cup of tea brewed for him and said with a smile: "Brother Li will extinguish the fire first, and wait for me to tell you slowly and carefully." ”

Li Xianzheng still said excitedly: "I'll listen to you first, and see what you say." ”

Qin Fan smiled and asked, "Brother Li, do you know the manufacturer you want to cooperate with, does he have that qualification? Is his product counterfeit or self-developed...... and then he crumpled the matter and broke it apart and analyzed it carefully to Lao Li.

Finally, he said: "Although our advertising company is only a small private enterprise, you can't just do it, brother, you are a smart person, think about it, if it is something that touches the legal boundary, can that thing be done? Although the cake is big, we must also see the trap under the cake......

What Qin Fan didn't say was: Later generations said that private entrepreneurs in China were either in prison or on the way to prison, and they also summed up the "ten deadly sins" of private entrepreneurs with high frequency.

This is also the reason why Qin Fan is reluctant to do business, although he can do it for abiding by the legal boundaries and moral boundaries, but in the face of the relevant personnel of the relevant departments of the enterprise, no one will sincerely provide you with convenience, everyone wants to take a hand from the sheep, and they will be gone......

Li Xianzheng picked up the teacup and slowly tasted the fragrance of the tea, and also tasted the words Qin Fan said, and as soon as his excited mind calmed down, he realized his short-sightedness.

"Brother, thank you for giving me a head drink, my brother has been obsessed with ghosts these days, listening to you say this, that thing must not be touched!"

Qin Fan nodded, and continued: "In the future, we must also be cautious about advertisements for health care products, and we must not shoot them when we encounter advertisements that exaggerate the efficacy and cure all diseases, this is a red line that must not be touched." ”

Li Xianzheng also understood what he meant, his face soothed, and he said to Qin Fan with a smile: "Be careful to sail the ship of ten thousand years!"

The two looked at each other and laughed.

The huge temptation is difficult for everyone to resist, if there is no advantage of rebirth, Qin Fan may plunge into it like Li Xianzheng, and then slowly pant and turn over, or collapse......

-------------------------------------------------

Dong Min slowly pinched his shoulders and said softly: "I was also tempted at the beginning, thinking that as long as I invested one million, I would receive ten million or more in the coming year." ”

Qin Fan patted her hand and said, "Don't think so much now, giving birth to the child with peace of mind is the right way, and besides, we are not short of that money." ”

Speaking of the child, Dong Min had a sad face: "I will be pregnant in the future, how can I tell my parents? I don't care what marriage or status, but you have to arrange the child, and ......"

Qin Fan's head was big for a while, and he could only listen to Dong Min's nagging patiently, admiring those "three thousand people in the harem" while listening, when facing "tens of thousands of ducks" every day, they didn't collapse!