There are no New Year stalls in the United States, except for the fact that the little ghost has become popular in the past few years, and there have been no too brilliant Christmas blockbusters in recent years.

"James, how's it going, the IMAX version of the Terminator, the effect is different, right?"

"Boss, I think, I need to increase my budget. The second Terminator, I wanted to shoot directly in the IMAX way. I watched Jurassic Park, and the effect was better than the transformation. ”

In the face of Kashen's request, William White was very helpless, this guy's cost control was simply a disaster. Nima, if so, doesn't know how much money it will cost in the end.

"50 million US dollars, it can't be more, James, the company is my own, and the investment here is not. You don't know, these investments can be traded over-the-counter, that is, they are similar to stocks. ”

Kashen pouted, he was very unimpressed by the boss's approach. Nine out of ten projects that can make money, why should you put a piece out.

"Okay, boss, the project manager you sent last time is good, let's let him control the costs. You know, I'm not very sensitive to numbers. ”

Well, the reason is powerful, so strong that William White can't afford to complain. However, just know your shortcomings. It's just not that stubborn, and that's not a problem.

"Terminator? Didn't you let this movie go? Why did it come again?"

"David, don't you know? I heard what the IMAX version is, and what the director's final cut. ”

"Damn, ten beautiful knives? It's also a special price, why don't you grab it. ”

The unveiling of the White Cinema Line did not attract much attention. After all, there are only about two dozen of them, which is really nothing. The two guys at the door of the movie theater are talking about the excitement. Suddenly, a group of big children rushed over, and they were scolding and scolding.

"Shet, if I can't get a ticket, Anne should be disappointed, and if she is disappointed, when will my career as a junior brother end. Get out of the way, get out of the way. ”

The two people who were pushed to the side couldn't help but be stunned, Nima, don't you want to be so exaggerated! Wouldn't it be nice to rent a video to take home, this is an old movie.

"Brothers, this is an old movie, is there anything special?"

"Old movies? Do you know a yarn, do you understand IMAX movies? Are you a New Yorker?", with an idiot look on his face. The kind of contempt on his face is really very excessive.

"Cut, isn't it just a 3D movie? what's the big deal. ”

As soon as the words of this thing fell, he was greeted with loud ridicule. The man with only one eye was more kind, and he explained it to him anyway.

"Dude, the previous ones are just pseudo-3D, only the IMAX version of 3D, can have that immersive feeling. The kind of 3D movies that only make people dizzy in the past, you must not say it. ”

This happened not only in New York, but also in Los Angeles. At the same time, the White Cinema Line in more than a dozen regions around the world also staged this scene.

Someone said, don't you talk nonsense, there won't be so many people paying attention to it. To put it bluntly, it's not an insider, and the ghost knows what this IMAX is.

Well, you guessed it, it's stinky shameless hype. From BBS, which young people are keen on now, to TV news. William White hyped IMAX in a very covert and gentle way.

To put it bluntly, it's a bit of viral marketing. Those who have seen it are all kinds of ostentatious hatred. People who don't buy tickets are all kinds of envy, jealousy and hatred. There is hope that the sheets can be rolled up, but it is simply made up.

William White has decided to be shameless for the sake of this IMAX. Anyway, as long as there is money to be made, nothing else matters.

If you don't hype, you can't do it, and the professional investigation agency presented their report. For this latest cinematic technology. There is a general wait-and-see attitude.

Nima, this is the rhythm of all the investment in your hands. William White had already thought of it, waiting for Jurassic Park to be painted. IMAX tickets may not sell at all.

Three or four times the price, not a small number. People who are more sensitive to price, they will not choose IMAX. And so, the hype in advance began.

In the face of the sudden popularity of IMAX theaters, Hollywood giants were dumbfounded. They had expected William White to launch an advertising campaign after the year, like his Tesla, to increase awareness through intensive advertising bombardment.

It's just that they seem to be wrong, and IMAX Cinemas quietly put it into trial operation. There were no waves, no advertising bombardment, everything seemed very Buddhist.

But why are you so red for Mao? This is not scientific at all!

What about the marketing gurus who say good?

What about the high and low of the good songs?

it, an old film is so popular, waiting for that Jurassic Park to be painted. You don't have to worry about a place.

Tsk, if you want to talk about this theater, the grade is really high. Those ordinary broadcast rooms are also extremely luxuriously decorated. Well, this kind of place is indeed suitable for taking female pot friends to see.

"Boss, our plan has succeeded, and it looks like those old guys should be tempted. ”

"Hehe, anyway, it's ten a year, and we don't have the ability to do more. You still need to be cautious, in case the game crashes, no one will go into the water in the future. ”

"Yes, the turmoil in the 70s caused many companies to suffer heavy losses. ”

"The most important thing is the content, and the movies that are suitable for IMAX are actually very limited. The current computer simulation technology is not good, and there is no way to do the special effects I need. ”

"You should push Lucas, this guy has been making a lot of money lately. It seems that it is natural to invest more in special effects companies. ”

"It doesn't have much to do with him, the speed of the 3D accelerator card is too poor, and it doesn't meet the requirements at all. It's not cost-effective to develop a GPU specifically, so let's wait and see, it's a matter for the entire semiconductor industry. ”

Lucas was happy, of course, and when the Terminator was drawn, he would be able to make another one. I was worried about the cost, but now it seems that my worries are completely unnecessary.

Well, we need to find some good scripts. William White is right, the bigger the production, the more suitable it is for this IMAX. It's just that in this way, those smaller independent film companies are in trouble. These things are not something that these small companies can worry about.

Twenty dollars of movie tickets, tsk, if this continues, I am afraid that the box office record of ET Alien will not be kept.

As an old Hollywood fritter, Lucas knows it all too well. It doesn't matter what these bigwigs like or don't, as long as those shareholders like it. Only big productions can attract Wall Street capital, and only big productions can have big profits.

As for whether anyone will hit the street, to be honest, who cares.

It's just that there are ten theaters a year. Damn, isn't that a bit too much? When he first heard the news, Lucas thought it was hunger marketing. Now, it seems, that's not the case at all.

He can now fully imagine what next year's draw will be.

Hey, this guy, why do you want to do this? Take the cinema chain into your own hands......

The idea had just come to mind, and it was immediately cut off by him. yes, that damn antitrust law. Not to mention anything else, even the theater chain he has now in his hand is estimated to need to be sold.