"Is this okay?"

If the comments come up with so many tricks, it's understandable.

There is NetEase God Commentary in the front, and it is normal for someone to imitate it in the back.

didn't expect this inconspicuous "song list" to have such a great charm.

"Yan Hong, I think we have to make a move. ”

"You're saying that we also do reviews and playlists?"

"Yes. ”

Xu Yong couldn't sit still and found Li Yanhong again.

"I want to do it too, but I'm worried. ”

"There's no need to worry about that, as long as we don't provide the sound source, we can't have an accident. ”

Moreover, Xu Yong can be regarded as accurate.

At present, the Internet is still in the stage of support, and generally as long as it is not too much, measures are taken to protect well-known Internet companies. For example, their Baidu, as the first search engine in China, is still very concerned, and this degree of care is better than that of Huanyu Technology.

After all, there is only one Baidu in China.

But there are many businesses with the same business as Huanyu Technology.

"Okay. ”

Although it is true that there is a certain risk in getting reviews and playlists.

But compared to the risks and benefits, even taking some risks is nothing.

Seeing that YY's music reviews and playlists are so popular, Baidu finally made a move.

It's just that Baidu is born without social genes.

Although Baidu has also made reviews and playlists, these two businesses have not developed much.

Of course, Baidu's top management is not stupid.

They also know that comments and playlists can be guided, but even if they do, they are very unsuccessful.

As for the reasons, there are many.

One of the biggest reasons for this is that they have very few registered members.

How to say it, there are still many netizens in its practical Baidu Music, and even from the perspective of IP stream, it is on par with YY Music Network. However, this is nothing more than ordinary netizens. These netizens turned off Baidu Music after using it, and never thought of participating in comments, never thinking about making playlists, and never thought of registering members.

Is it necessary to register a Baidu member account?

This is not just now, even in previous lives, not many people have registered Baidu accounts.

Search engines can also search without registration, and Baidu Music can also be downloaded and auditioned without registration.

Excuse me, what reason do users have to register?

It's just a search tool, they turn it off when they run out of it, they don't stay on it.

That's the difference between search and social.

The two are distinct, the concept is different, and the effect achieved is completely different.

Yes.

Baidu has also made a song list and comments, but it is different from the comments and song lists of YY.com.

"They wanted to copy our ideas. ”

Seeing the four unsimilar comments and song list skills pushed out by Baidu, Chen Yu felt that Baidu had some Dongshi imitation.

Speaking of which, the major Internet companies are very capable, and the level of imitation is also very high.

Penguin can be said to have the highest level of imitation, NetEase is not bad, and Ali is not bad.

But the worst level of imitation should be Baidu.

Baidu is a search engine, instant messaging, e-commerce, a browser, a map...... Do everything.

But the most successful is the search engine, and the others are almost all hanging.

Even search engines gradually declined in the later mobile Internet era and lost their core competitiveness.

Not to mention Baidu at this time, before they posted a bar, they didn't know what social was at all.

Since he didn't even understand the social attributes, how could he compete with a music website with strong social attributes like YY Music?

However, Baidu's imitation also gave Chen Yu a wake-up call.

The electronic music market is very large, and even if you can't see profits for the time being, the traffic is still terrifying.

Baidu wants to enter, and other giants may not want to enter.

For example, NetEase.

NetEase is a very amazing company, it doesn't seem to have any products with special core competitiveness, but he is ahead of the major Internet every time. That's why the major portals in the previous life have declined, but NetEase is still mixing well. And there's a feeling that you know he's getting along, but you don't know how he's getting along.

The comments in the YY music network have a god comment function that refers to NetEase News.

As for the social attributes of music, most of the inspiration was also derived from NetEase Cloud Music in the previous life.

In case NetEase also runs in at this time, the situation that Chen Yu has to face will be much more difficult.

"Zhenyi, you come to my office. ”

Chen Yu called Xie Zhenyi.

"Zhenyi, how is the YY music box performing?"

Previously, Xie Zhenyi made a Kugou music player, and after selling it to Huanyu Technology, it was renamed YY Music Box.

"The data is mediocre. ”

Xie Zhenyi shook his head: "It will take a while. ”

Music player,Qianqian Jingting is currently the overlord,Although YY music box has some ideas,But for the time being, this idea is not particularly explosive,It's a little troublesome to promote。

"What about the original songs?"

"There are many netizens who have launched their own original songs, but the response is average. ”

The original music section is also not very popular.

The level of ordinary people is average, where can it be compared with a large number of singers and singers.

Although many singers and singers are actually not very good, they have a packaging team behind them.

Whether it's lyrics or music, the company throws all its resources on them.

On the other hand, if you have a good voice, you may not be able to compose.

Some of them can compose, but I'm sorry, it's hard to sing.

It's not that there is no one who can sing and write, but that he is already famous.

However, Xie Zhenyi has expectations for original music: "Mr. Chen, although the original music is performing average now, I believe that he will definitely be popular." ”

"Reason. ”

"One is that the general population has a large base, and there will always be a few talented people. Another is that our original music is down-to-earth, and the identity of the online singer is in line with the contemporary trend, maybe when there will be a song from the Internet to the Internet, and it will become popular all over the country. ”

"Okay, the original channel is slowly promoted. ”

Chen Yu also recognized the original channel, but he didn't want to talk to him about how to do the original part when he called Xie Zhenyi, after thinking about it, Chen Yu said: "If NetEase suddenly does an online song business at this time, what are you going to do?"

"NetEase?"

Xie Zhenyi was a little surprised: "Mr. Chen, NetEase is going to make music?"

"I don't know, but it's quite possible. ”

NetEase naturally doesn't know if Chen Yu has done it or not, but there is still a reason to be prepared for danger in times of peace.

"It's really possible. ”

Xie Zhenyi also nodded: "NetEase has a portal and a secondary music channel, so it is easier to enter the online music sector." And they're also very experienced with commenting, and if they come in, we're in a big problem. However, there is a problem with them going to get in, they don't have a sound source. ”

Baidu can come in by crawling the sound sources of major music websites through search engines.

NetEase does not make a search engine, if they want to make an online music website, it is Chiguoguo's piracy infringement.

"We have electronic music rights, although we have advantages, but we don't know what the opinions of the top are on this part. And NetEase is one of the four major portals, what kind of harsh punishment do you think the higher authorities will take against them?"

Not really.

It's not that the boss is trying to help anyone.

The development of the Internet is fragile, and it is necessary to reach out to the top.

It's like the impact of the 360 and QQ war in the previous life, but the top is just running over to persuade you not to fight.

Do you really want to let the superior judge judge who is right and wrong?

There is no need for this now.

If the Internet develops to a certain stage in the future, there may be this possibility.

"Then we should occupy this market quickly. ”

Xie Zhenyi recognized the seriousness of the problem and replied: "I think we can advertise offline, such as going to the bus to promote our YY music." ”

This idea made Chen Yu's eyes light up, he didn't expect Xie Zhenyi to have this kind of thinking.

But Chen Yu shook his head and said: "The bus is local, and the coverage is not large. ”

"Mr. Chen, I know that the main thing is that our advertisement is to enhance the brand of YY Music Network. ”

"If that's the case, why don't you advertise it on the subway? ”

"Subway?"

Xie Zhenyi didn't think of the subway before, as soon as Chen Yu said the subway, Xie Zhenyi kept nodding: "Yes, yes, Mr. Chen, the subway is the best, and the subway can build brand awareness more than the bus." ”

As for the reason, the subway is undoubtedly more advanced than the bus.

But Chen Yu shook his head again: "Why is it the subway, why don't we consider the plane." ”

"Airplanes?"

Xie Zhenyi was a little confused: "You can also advertise our YY music on the plane?"

"Why not, as long as we give money. ”

Chen Yu said seriously: "You go and contact the airline." ”

"Mr. Chen, really go. ”

Xie Zhenyi thought Chen Yu was joking: "Nonsense, do I seem to be joking?"

"By the way, don't miss the subway, and you can also operate it properly on the bus. ”

Although NetEase does not know whether it will enter the music sector, Chen Yu must win this market immediately.

After giving Xie Zhenyi's instructions, an advertisement for YY Music Network soon appeared.

The earliest advertisements appeared on buses.

Because advertising on buses is the best to cooperate and the easiest to negotiate.

Then there's the subway.

And finally, the plane.

However, this time the advertisement is not an ordinary advertisement, nor is it OK to write a few YY music networks on it.

Huanyu Technology's advertisement this time is selling feelings.

What is Feelings?

It's hard to tell.

But whether it is clear or not, the so-called emotional Huanyu Technology still has some experience.

[When I was young, I wanted to be anyone, except myself, and when I matured, I wanted to be myself, but I couldn't find myself......]

[You are so lonely, but it is good to say that you are alone. 】

[I am most afraid of doing nothing in my life, and I also say that ordinary is commendable. 】

None of these are famous sayings, nor are they aphorisms.

These are all unnaturally left by netizens on the YY music network. But the sentences revealed by some netizens are on the bus, at the entrance of the subway station, in the waiting room of the plane, and in the well-known brand store...... Countless places you can't think of stimulate your heart.

And these words all point to the same place - YY music.