The box office performance of "Journey to the West Story" was lower than that of "Love Formula", which immediately made director Jia Xinwei and the distributor nervous.

Last year's eleventh seven-day box office was 18.5 billion, while last year's eleven new seven movies were released, with the highest box office of 980 million, and the worst box office was only tens of millions.

According to the estimation of the box office growth rate over the years, the total box office of the eleventh gear this year can reach about 2.2 billion, if there are two films this year with a box office of less than 200 million, the total box office of their film after a month of screening is more than 600 million, which is not too difficult.

But now, they think that the movies that will be at the bottom of the box office will be better than them at the box office, and the results after the release will definitely not be worse, and the market appeal of directors Li Mozi and Tian Qingquan, their movie box office will not be less than 300 million!

Unless the box office of those two Hollywood blockbusters suffers from Waterloo, they will not be able to stand out from the encirclement at all.

The two Hollywood blockbusters introduced by Huaxia this time are both new films of the season with dazzling performance in the North American market, even if there is an element of adaptation, it can be said that the box office will be very poor, according to past experience, it is basically impossible.

Director Jia discussed countermeasures with the publisher overnight, discussed until two o'clock in the morning, and decided to take the following marketing measures:

First: in several first-tier and quasi-first-tier cities, which are commonly known as ticket warehouses, increase investment in street sign advertising, and expand the original 100 advertising spaces in each city to 300.

Second, through the copyright replacement of the advertising resources of the eight online media, the channels of online publicity will be opened.

Third: Immediately notify the manufacturers who customized the wax figures of Tang Seng, Sun Wukong, Zhu Bajie and Sha Seng to order 10,000 sets of wax figures of the four masters and apprentices, and send them to 300 cinemas in first-tier cities across the country within these two days.

These marketing measures have increased the investment by at least 10 million, but if the box office can be increased by 100 million, the investment is worth it.

The box office of the two-day screening exceeded 100 million, Zhang Zhaohui was also full of ambition, and came to Wang Mao to discuss the marketing measures of this film in the future, wanting to make the box office of this small production film a big hit, Wang Mao couldn't help but joke with him: "Lao Zhang, the promotion and distribution of the movie, the producer will not pull out a dime, just count on my ideas, and count on the popularity of Morning Star to make this movie ignite, are you also playing too well?"

The distributor's heart is as clear as a mirror, compared with those big productions, the publicity methods of "Love Formula" are weak, and the normal movie publicity and distribution costs are at least about 10% of the estimated box office, that is to say, if the estimated box office of a movie is 500 million, the publicity and distribution costs will be around 50 million.

But because the movie "Love Formula" is a small production, after Zhang Zhaohui left the original company, his former boss was even more unsure of the box office of this movie, so the publicity and release of "Love Formula", except for spending 5 million in large theaters in several first-tier cities in the early stage, doing theater position publicity and hard advertising, basically did not spend a penny in other aspects.

As a movie squeezed into the eleventh gear, they neither did a premiere, nor did they have any street sign advertisements, let alone contact the print media cover and topic marketing specifically for this movie, the box office results of this movie, to put it bluntly, in addition to relying on the acting skills and popularity of Morning Star and Pei Haoyuan, it depends on Wang Mao's own connections and ability to create topics.

Although he left the original company, Zhang Zhaohui and his former boss are still friends, as soon as last night's box office results came out, his former boss realized that the box office of this film must have exceeded his expectations, and he did invest too little in the early stage.

At this time, seeing that if he works harder, this film may be able to bring him more income, this shrewd businessman can't sit still, he also came to the screening site tonight, and after watching the movie in person, he immediately pulled Zhang Zhaohui to discuss, how to increase the box office of this movie as much as possible on the existing basis?

The two discussed for a while, and he asked Zhang Zhaohui to come over to find Wang Mao to find a way.

Hearing Wang Mao say this at this time, Zhang Zhaohui was already prepared, he took out a supplementary agreement, and said to Wang Mao: "This is the box office incentive agreement I just got from my former boss, if your brother can help us create topic marketing, the box office of this movie can rush to more than 500 million, and the old one decided to divide the box office income of more than 500 million between you and Morning Star!"

Wang Mao read the agreement and said with a smile: "Your boss is very shrewd! Draw me a cake and want me to contribute, does he think that I am too stupid? If it is less than 500 million, he will not consider my contribution?"

Zhang Zhaohui thinks it makes sense, Wang Mao has saved them at least tens of millions of dollars in this wave of publicity for this film, how can they pretend to be blind and can't see it?

In front of Wang Mao, Zhang Zhaohui called the former boss again, saying that Morning Star and Wang Mao had made efforts in this media campaign, and asked him to come out with an attitude, this boss is also a cheerful person, after thinking for a while, he asked Zhang Zhaohui to add a clause to the box office incentive agreement, when the box office of "Love Formula" is between 300 million and 500 million, he will give Wang Mao and Morning Star a cash reward of 10 million!

Wang Mao felt that this was about the same, so he signed this box office incentive agreement, and said to Zhang Zhaohui after signing: "For the sake of your former boss who is very sincere, Morning Star and I will do our best!"

After Zhang Zhaohui left, Wang Mao pondered, media publicity, relying on human relations, people can only give you the layout under the premise that your topic, traffic, and popularity meet the requirements of the media.

Fortunately, the acting skills of Morning Star and Pei Haoyuan are surprising, and fortunately, Director Pu Licheng is indeed a director who is good at capturing the pain points and cool points of young people, and the fact that a small-scale film can have such a box office is enough to show its quality.

Now this box office result, Wang Mao's heart is already very confident, and in today's situation, if Morning Star or Pei Haoyuan can be involved in hot topics again during the eleventh day, the last two hot searches will definitely be of great help to the marketing of this movie.

But how to quietly create a topic, without damaging the image of Morningstar, and not being caught by competitors, is a great test of the agent's ability.

Tomorrow is the eleventh, and the competition between all parties is about to become white-hot, and if you want to create a topic, you must do it as soon as possible.

He called Zhang Bin and Yang Shu and told them to rush to the studio immediately, and they worked overtime tonight to study Morningstar's schedule and the events she was going to attend, and figure out where to find the right marketing angle.