In a conference room, Yu Wenhong held a thick document and flipped through it with a frown.

Next to him, Su Shenghui, CEO of Feixian Film and Television, was also frowning and thinking about something.

The atmosphere in the entire conference room was somewhat oppressive.

Feng Yidong, who sat across the table, fiddled with his nails under the table, and next to him were the producers of "Sky Project" and several other main creators.

Everyone's mood is not too good.

It's really this Spring Festival stall, and there are too many unexpected situations.

Of course, every year's Spring Festival stalls, there are large swaths gathered, and all kinds of capital are desperately fighting.

But this year, the situation is a little more complicated.

There are several sequels to the traditional Spring Festival file, which have won a good reputation.

There are some new works with high expectations, famous directors, famous actors, and famous scenes.

There are some dark horses that have been killed, and the word-of-mouth of the early screening is overwhelming, and they have won awards at a certain film festival in the early stage.

and Gu Xiaobai's "Goodbye, Boy".

It's far more than just a "Sky Project".

But there are only seven days of the Spring Festival holiday, and only in these seven days, people go to the cinema because they are really bored and have no choice to go to the cinema and watch any movie.

After these seven days, the theme of consumption will fall back to the student group, and the curve of the movie box office will become less good-looking.

And when the students start school on the fifteenth day of the first month, the overall box office will plummet and return to the ordinary schedule.

If you can't do a good job in the fermentation and fission of word-of-mouth during this time, there will basically be no shows and box office revenue.

This is like a narrow alley, the exit ahead, only one person can go out at a time, whoever can grab the point of word-of-mouth outbreak and fission first, who will take the lead, and lead all the way from then on, if there is no mistake halfway, you can laugh all the way to the end.

If you can't get out of the encirclement and fall into the quagmire a few days ago, you can only grab some leftovers with others.

This fight is really tragic, with the approach of the Spring Festival, the film market is becoming more and more complicated, some artists are bold, and they plan to try to share the biggest piece of cake and join decisively, some people feel that instead of high risk and high gain, it is better to hold their basic plate steadily, withdraw from the Spring Festival file, and adjust the file to the Valentine's Day schedule or even the May Day file.

At this moment, the entire film market is like an invisible big hand, constantly shuffling.

The movies that can be left on the table are either ridiculously strong, or they are broken jars, and they want to pick up some dating men and women who "watch anything casually", and boring people simply don't even bother to publicize it.

Blockbusters and big productions continue to be spent on hot searches, and all kinds of marketing activities are created, after all, the promotion and distribution of a movie can invest tens of millions of meanings, and more can be hundreds of millions.

Many of them are jaw-dropping and large-scale publicity, and if you are not in the industry, you can't see the inside story at all.

At the end of the day, film is the crown and pinnacle of modern art, and its influence is greater than that of other art genres.

Domestically, the film market is six times larger than the music market.

Six times the market, six times the capital, six times the profit......

It's not just six times more tragic.

An album doesn't sell well, at most thanks to a little studio money.

If a movie doesn't sell well, it's going to jump off the building.

Even with the size of Feixian Film and Television, they didn't dare to be too big at this time, and this time they held a meeting to discuss the next publicity strategy.

"Do we still want to use Dongge as the core of publicity? I don't think there is any need to promote Dongge's fan base anymore......" A high pipe: "Our "Sky Project" is not an idol movie, and it turns out that now relying on someone's traffic, there is no way to bring a movie to the fire......"

For a long time, "Sky Project" has been a movie created with Feng Yidong as the signature.

The essence of this movie is actually for Feng Yidong's development, and it is acceptable that the movie itself does not make money, or even loses slightly.

As long as Feng Yidong can complete the transformation and enter another lane, Feng Yidong can be used as a cash cow to help them make money for another ten years, instead of a fast-moving consumer product, which will be abandoned in two years.

The requirements for fan movies have never been high, and fans can give them whatever they want.

Therefore, in "Sky Project", there are close-ups of Feng Yidong's 360 degrees without dead ends, and there are 360 seconds of non-stop handsomeness.

and barely passable plot and acting.

That's enough.

After all, what fans are asking for is Shaxian snacks and Michelin.

But as a fan movie, they were stunned after the trailer for "Goodbye, Boy" was released.

On the Internet, the promotional video of "Goodbye, Boy" has been swiped.

The film distributors from all walks of life are red-eyed.

How much does this wave of propaganda cost?

How much can it cost to cut a promotional video out of a movie?

How can it work so well?

This is not scientific!

Moreover, many netizens originally had a disoptimistic attitude towards "Goodbye, Boy".

But watching the trailer at this time, the two teenagers are laughing and scolding, and their acting skills are online.

The heroine is pure and beautiful, like everyone's first love.

The plot also looks interesting, right?

Coupled with the cameos of Gu Xiaobai and Fu Wenyao, what more do you want?

No matter how you look at it, it's a bit beyond the trend of a fan-oriented movie.

For "Project Sky", it's a bit of a wax.

Should we fight with "Goodbye, Boy" in the fans, or in dramas, science fiction films, and a lot of big productions?

If it was before, they absolutely did not hesitate to choose the former, but now, they hesitated.

"Don't rely on Yidong's fans, what does "Sky Project" rely on?plot?word-of-mouth?" Next to him, another executive ruthlessly ripped off their fig leaf, "Everyone participated in the internal viewing meeting, how is the movie "Sky Project", everyone knows, where its upper and lower limits are, and everyone knows ......"

"But if you focus on the fan market, there is also a "Goodbye, Boy", can we really compete with Gu Xiaobai?"

"Now it's just a trailer, the trailer is wonderful, the plot has no highlights, and even the trailer is more exciting than the feature film, isn't it a normal operation?"

"Our trailers can't compare to ah......"

Feng Yidong was beside him, bowing his head and not speaking.

He now feels more and more that his position in the company is gradually becoming awkward.

As the company's No. 1 traffic, he used to be a banner of the company, helping the company attract popularity and firepower.

But now, he is still the company's No. 1 traffic, but it is no longer the No. 1 traffic in the market.

At this time, Feng Yidong felt a kind of heroic loneliness.

Or Yu Wenhong helped Feng Yidong speak: "What kind of nonsense are you talking about? Why can't we Feng Yidong compete with Gu Xiaobai?"

"Can you fight, haven't you already proven it?

"That's the music market, it's hard to say about the film market, if nothing else, our Yidong has been on the Spring Festival Gala twice, and we are also a household name, at this time, we Yidong will not necessarily lose!"

"Besides, if you don't fight for Yidong's popularity, what else can you fight? What kind of rotten foundation is "Sky Project", don't you know? Obviously, there were "Goodbye, Boy" and "Sky Project" to choose from at that time, how did you wise people take that rotten card in your hands?"

Everyone stopped talking, but their expressions were very simple, to put it mildly, aren't you blaming your ex-husband around the bush?

Suddenly, I don't know who muttered: "Goodbye, Boy" was not also a mess?"

Yu Wenhong's willow eyebrows were upside down, and his cheekbones were even more prominent, glaring angrily at the direction from which the voice came.

Everyone bowed their heads, but they slandered in their hearts: "Blame your ex-husband for choosing a bad card, isn't it because you are not capable enough?"

You see, after your ex-husband was kicked out, people have now chosen Wang Bang!

Holding a hand of Wang Fried, he smiled and didn't speak next to him, and he fried whoever he wanted!

It's been a very comfortable day......

As the CEO, Su Shenghui is a little helpless, now at this time, it is not the time to pass the buck and push the responsibility, the most important thing now is to discuss the strategy as soon as possible.

"Okay, okay, let's not talk about this for now, let's analyze all the movies, and then see if the promotional strategies that can be used before the year ago, all of them can be used. Yidong is also on the Spring Festival Gala this time, can he sing "Under the Sky"?"

Next to him, the person from the external relations department sighed and said, "No, Yidong went to the Spring Festival Gala this time to sing a family song with several other singers." ”

"What about Gu Xiaobai? I heard that Gu Xiaobai also went to the Spring Festival Gala, what did he sing?"

"The news I got here is that he sings...... Three songs. ”

"Three, so many?" Su Shenghui's eyes widened.

"Yes, I heard that after the bell trial of the Bell and Drum Tower ended some time ago, the director of the Spring Festival Gala adjusted the program list and increased the weight of the Dongcheng branch venue......"

"Even so, three songs are too exaggerated. ”

"Who made the family Gu Xiaobai......

Yes, who made Gu Xiaobai?

Gifted Scholar, Gifted Singer, Gifted Historian, Gifted Musician......

All over the body are written "positive head" and "life example".

The most important thing is the strength of others, who can hold up these three songs.

If nothing else, a bell and drum piano alone is enough to make him stand proudly above the crowd.

Various TV programs, including the central media, have reported on the "Bell and Drum Piano" one after another, which has risen to the level of cultural innovation.

Su Shenghui smiled bitterly, this treatment ...... It's not on a grade at all.

"What are the three songs? ”

"I don't know...... The director team seems to be still discussing with Gu Xiaobai, which means that he will decide by himself, but there should be no "One Hundred Days", this kind of song is not suitable for the Spring Festival Gala......"

Although the Spring Festival Gala is the highest-rated gala in the country, its artistic grade is really ...... It's hard to put into words.

After all, its audience is the general public, and the most watched Spring Festival Gala in China are still middle-aged and elderly people in urban and rural areas.

"The director team discussed with Gu Xiaobai?"

What level of big names is this?

There was silence.

Everyone looked helpless.

An executive looked down, checked it on his phone, and then lit it up: "See for yourself......"

On the Internet, it is another overwhelming news.

The first hot search: "Gu Xiaobai brought the bell and drum piano to the Spring Festival Gala and sang three songs in a row!"

"Gu Xiaobai is going to the Spring Festival Gala, and this year's Spring Festival Gala finally has something to watch!"

"The internal plan was exposed, and the program at the Dongcheng branch of the Spring Festival Gala lasted about half an hour, of which Gu Xiaobai had to appear for 22 minutes! singing, dancing, and accompaniment......"

"At present, the internal information has been exposed, Gu Xiaobai will play the bell and drum piano and flute live, and perform the knife dance, tsundere dance, cat's paw dance, ......"

"According to the program list, in addition to Gu Xiaobai, it is likely that 306 and Shizi Dance Troupe will also play together......"

Looking at the overwhelming news, Su Shenghui and the others were dumbfounded.

"Isn't it, is this news really fake? How can there be so many shows?"

"It's possible that it's in the background for 22 minutes, but it's not an exaggeration. ”

"This kind of treatment, Aunt Gu Yi or Uncle Benshan?"

"How do I feel, the Spring Festival Gala has a kind of meaning of borrowing Gu Xiaobai to promote himself......?

The reputation of the Spring Festival Gala has been declining year after year, and it is not surprising to use various gimmicks to promote yourself.

However, in the past, this kind of publicity was relatively obscure, and there were fewer opportunities to use singers to promote it, except for the super gimmick of the Little Tigers' reorganization back then.

Countless audiences set a special time and sang from beginning to end, watching the three old tigers sing and dance on the stage, and almost burst into tears.

But if you think about it, it's also possible.

What does the Spring Festival Gala want?

It's hilarious!

It doesn't matter what else, the important thing is that there are a lot of people!

Without dozens or hundreds of people on the stage, how can it be regarded as a Spring Festival Gala performance, right?

But Gu Xiaobai's performances, especially dances, have always been very lively!

Dozens or hundreds of people dancing is simply the norm.

It fits the atmosphere of the Spring Festival Gala too much.

Even if you can't read it, you can have fun watching it.

On the Internet, all kinds of news went viral, and soon, even the program list came out.

Dongcheng Sub-venue:

Bell and drum song "Shengshi Taiping" (Dongcheng City Song), performers: Gu Xiaobai, Dongcheng Art Choir, Knife Dance Troupe, 10,000 representatives of the masses, etc.

Bell and drum song "Song of God", performers: Gu Xiaobai, etc.

Hot song skewers ("Youth Xing", "Hmph, I'm Angry", "Meow is Cool", etc.), performers: Gu Xiaobai, 306 Orchestra, Shizi Dance Troupe.

Seeing this Spring Festival Gala program list, a mouthful of their old blood almost spurted out.

Feng Yidong has been to the Spring Festival Gala several times, but can the Spring Festival Gala and the Spring Festival Gala be the same?

Can someone sing more at once?

I thought that three songs were exaggerated enough, but I didn't expect that there would be another song skewer!

Looking at the program list, I don't know who glanced down.

I saw another show.

Main Venue:

Band performance "Bad Boy", white and black band (Fu Wenyao, etc.)

This time, everyone on the scene couldn't hold back anymore, and they spurted blood one by one.

It's too much!

It is exaggerated enough for a Gu Xiaobai to sing three capitals.

actually played the theme song of "Goodbye, Boy".

At the scene, after everyone vomited blood, they quickly reached an agreement.

"It's not in competition with Goodbye, Boy. ”

"Find someone else. ”

"Yes, our "Sky Project" is not an idol film at all, it is a big-budget sci-fi blockbuster!"