Chapter 15 The fog of England needs sunshine flowers

Let's talk about why William Devonhill is a true genius.

Plants vs. Zombies is a strategy game, the game has only appeared in the city of London and around London since it was made, a month ago William Devon Hill was an unknown sophomore, but it was this ordinary person in the eyes of others who spent half a month doing the work of game designer, artist, and game programmer all by himself.

After that, I also did my job as a game tester, because no one has found a bug in this game to the information we know.

After the game was completed, William Devon Hill did all the work of the sales manager and the logistics manager, and he did the negotiation of the game disc engraving by himself, and I heard that the engraving company for William Engraving Game is now unable to eat and sleep all day, and he regrets that he regretted that he couldn't buy the game or sign the agency contract for the game when William Devon Hill found him to engrave the game disc.

He only gave William Devonhill the usual £0.46 per engraving for William Devonhill, and I have reason to believe that the engraving is now heartbroken and wants to commit suicide because he has missed too many opportunities by not receiving another order from William Devonhill after 150,000 discs.

Half a month ago, William Devon Hill was a poor boy, after the game was made, he didn't have money to promote, and he didn't know any game agents, he had to find a way to promote the game himself, so how did the game be promoted.

After I read William Devonhill's promotion plan, I think that in the future, universities may deliberately add a real-life teaching case to their own school marketing, because as far as I know, there is no sales case like William Devonhill, so how did he do it.

William Devon Hill is very clever and he knows how to play to his strengths, and after he made the game, he took it to the computer department of the University of London to try it out to the alumni of the game club, and after receiving the general praise of the alumni, he recommended to the alumni if he only sold it for £5 each

£5 you're kidding, in the eyes of his alumni, this light-hearted strategy game that has never been seen on the market is going to cost more than £8 to £10 to sell.

Of course you can buy it for only £5, but for these game lovers you can only eat a few burgers for £5, how expensive it can be, and it's really nothing to spend £5 on your favorite game.

Then there's where William Devonhill is really smart, he knows that he doesn't have a promotion channel, no money and no helpers, and he thinks of a way to get college alumni to willingly buy game discs for him.

William Devon Hill first registered all the copyrights with the Copyright Office and then spent £100 to register two companies, one in England and the other in Ireland, and he sold the rights to sell the games to his Irish company for £1 each, thus avoiding the problem that he did not sell the rights to the game discs in England.

I think anyone who knows England and Ireland can understand what I'm talking about, so I won't say much more on this subject

After signing a contract with a London University alumni for £4, the alumni sold them to their classmates and friends for £6, and I heard that a marketing guy at the University of London sold 200 game discs on the first day and made £400 a day.

God, I also want to sell game discs to William Devonhill, who has been editor-in-chief for more than 20 years and doesn't have a salary of £400 a day, maybe I should ask William Devonhill for advertising and pen.

The game first became famous at the University of London, and then under the introduction of students at the University of London, many college students around London soon knew about this game, and soon middle school students and primary school students knew about it under the spontaneous spread of college students, and after teenagers knew, their parents and relatives at home also knew that there was a very fun game on the market.

In less than a month, Plants vs. Zombies sold 150,000 discs in London and the surrounding area.

This kind of sales method that first makes a name for itself in colleges and universities, and then spontaneously spreads to society by students, is really genius.

It only took half a day for William Devonhill to persuade the London manager of Jia Refu to sell the game's peripheral souvenirs, and sold 6.45 million game peripherals in half a month.

Is it a genius idea to attract top companies such as EA, Ubisoft, Besta, and Jiarefu in a month?

I don't know if the game will actually sell for 100 million pounds, but I heard the estimates of many agents in the game industry that this game will definitely sell 7, 8 million or even tens of millions of game discs worldwide.

If a game disc were selling for £8, I'd definitely want to buy one and see what kind of game is so popular with young people.

Coupled with the fact that Refu at home sold 430,000 pieces of game peripherals worth more than 6.25 million pounds in half a month, I don't know if there will be a company that will spend 100 million pounds to sell the full rights of the game, but I want to tell William Devon Hill to keep the game in his hands, you can make far more than 100 million pounds, maybe in a few years this game can become England's best and most popular game in the world, it can become a symbol of English games sweeping the world.

I want to tell William Devon Hill that maybe it won't be long before Plants vs. Zombies is no longer just for you, and that the images of sunshine flowers, pea shooters, hot peppers and other plants in the game may become our London icons for many years to come, and people will think of them as they appeared in London, and they can become the new favorite of London like Mickey Mouse and Donald Duck.

William Devonhill I beg you not to sell them, not to sell London's new darling, not to sell the long-awaited expectations of the citizens of London, England has not had an export culture that can influence the whole world for too long, we need it so much now, he marks the triumph of English culture after the new millennium.

Otherwise, William Devonhill, you will be a sinner in London.

William listened to his mother Lena sitting on the sofa at home, reading to him today's Sun, and when he heard the last paragraph, William couldn't help but be annoyed and scolded the editor-in-chief of the Sun, see your ghost London sign, see you ghost London needs it, it is your Sun newspaper that needs to be written like this in order to attract more people to read the newspaper and attract more controversy.

Trouble, William can think that it won't be a few days before someone will jump out against him selling the rights to Plants vs. Zombies, and maybe there will be a London councillor or something to jump out and shout, hey, what a headache.

Angry to angry, William, who calmed down, thought about it and forgot it, although this time the Sun caught him off guard, which will have a certain impact on him selling games, but relatively speaking, it will be more beneficial to William, I believe that the whole of England will know that there is a game that will be sold for 100 million pounds, which can make the game famous faster.

It will cause more pressure on several companies that want to buy games, because new competitors will appear immediately.

And when the game becomes famous, it will not only be game discs, T-shirts and hats that can make money, but also the cartoon characters in the game may appear in amusement parks, books, movies and television, plush toys, and maybe really become as popular as Mickey Mouse and Donald Duck.

It's all money, yesterday William sold 100 million pounds at a price to calculate the rush to go public, after today, maybe it will be a rush, this kind of project that is destined to be a fire and closely related to the main business of Besta is not every year, and it is impossible for Besta to give up this project if it wants to get a higher market value when it goes public in the future.

It seems that 100 million is really the starting point, William silently secretly rejoiced, I may really become a billionaire in a few days.