On November 18, 1977, in the American Black Cloud Company, everyone is anxiously waiting today. Originally, 5 styles of products were to be designed, but later because Bao Zixuan was not very satisfied with Joanna's other two design drawings, he was directly eliminated. But Bao Zixuan still gave her the next $50,000 and asked her to continue to improve the design. In addition, it is a little too late, and now the Walkman has three production capabilities. The others can't even produce molds.

Now all production lines have to be recommissioned, CNC machine tools must also be studied simultaneously, this era is in the Massachusetts Institute of Technology, which has the world's top scientific research talents, plus Bao Zixuan's investment regardless of the cost. Originally, it was planned to invest $50 million in the total R&D cost of the Walkman, but in order to pursue speed. It costs $80 million now, and by the time it goes into production, it's estimated that it will cost around $100 million.

Bao Zixuan thinks that the money is still very worthwhile, and there are only hundreds of the most advanced small CNC machine tools, which are not only these money, but also cannot be bought by money in many countries.

Looking at the three smooth lines, cool colors and small and exquisite size, it is a product that sells well. After Bao Zixuan picked up the headphones and connected them, a soft music came into his ears. The first generation of Talker is not very complicated, only 3 buttons and a switch are retained, which are the pause and restore construction, the play button and the back button, and a recording adjustment switch. In order to save costs, the speakers were not implanted, but were played with external headphones instead.

The advantage of this is that the Walkman is smaller, less than 15 cm long, only 8 cm wide, and only 2.5 cm thick.

But after seeing the appearance, everyone is full of confidence in this product. This Walkman, which is kind of like an alien artifact, is really produced by us.

Bao Zixuan: "Everyone has worked hard during this time, our first step has been completed, and the next step is to produce it in large quantities in the Xiangjiang factory." It has been arranged for Gu Chengjun to follow up, and I will return to Xiangjiang at the end of this month to see the construction of the factory and the final commissioning of the machine tool. ”

"A good product is not good without publicity, we have to advertise on major TV stations, first of all, we must find a young and beautiful girl to endorse our product. At this time, when I heard a middle-aged employee in the marketing department say this, many people think that it makes sense, and the type of spokesperson is very clear.

Bao Zixuan looked at the middle-aged man who was talking, but the shadow of the plane from Boston to Los Angeles appeared in his heart, as if he still owed someone a meal!

Bao Zixuan didn't know this middle-aged man, because there is a professional HR now, many unimportant positions are in charge of various department heads, after all, the North American branch has grown to nearly 300 people. But being able to think of using a young and beautiful girl to endorse is not an easy thing for a middle-aged man, which shows that he has his own unique views on market control and promotion. This aspect is exactly what Bao Zixuan, a science and engineering man, lacks.

Bao Zixuan: "What's your name?" ”

The middle-aged man replied, "My name is John Chambers, you can call me John." Hearing such a familiar name, Bao Zixuan knew that he had picked up a treasure, saying that he was a middle-aged man, but in fact, John Chambers was just a little older, and he was only in his 30s this year. Originally, he was a sales executive in Wang An Computer Company, but there was a conflict with Wang Lie in the sales process, and seeing that the arcade machine of Heiyun Company could still be bought so well without publicity, he felt that the opportunity had come, after all, a start-up company needs a lot of talents to join. That's how I came to the Black Cloud Marketing Department.

Hearing the name of the god-level professional manager in the later generations, Bao Zixuan felt that God was too good to him. Say to him, "John, from now on you're the head of marketing. "Originally, the head of the marketing department was Hiroshi Hashimoto. "Do what you think! I have a girl I met on the plane, don't worry about me, I just feel that she is more suitable, you go talk to her." You're responsible for all marketing planning. I don't care how much you spend, there's only one piece, and we can achieve the effect we want. After saying that, he wrote down a name on a note and handed it to John Chambers.

John Chambers was a little confused when he heard this, after all, he just said casually and became the head of the department, is this boss too casual or is there really no one available! Take a step at a time, or do the things that the boss has assigned first!

Brooke Rose recently finished filming a movie and went into vacation mode, returning to her hometown of Pennsylvania to visit her family. The good family atmosphere made him forget about the hardships and unpleasantness of Hollywood for a while. In this era, women can't get any important roles without paying some, and she is still a minor girl who has not completely degenerated.

I heard the phone ring at home, and after answering the phone, the voice of the agent Aunt Mei came. "Brooke, I've got good news for you, a big company has asked you to endorse a new product. You have become the image spokesperson of Black Cloud Company's new Christmas products. Aunt Mei, who had never heard a voice from the other side, asked anxiously: "Brooke, are you listening!"

Brooke Xiaosi is a little unresponsive now, why is the boss of the black cloud who released his own pigeons suddenly looking for himself to be the image spokesperson! But when she heard Aunt Mei's inquiring voice, she still replied: "I'm here, do they have any requirements for me to endorse me." ”

Aunt May: "They now let you go back to Los Angeles to shoot a commercial campaign, no other requirements. I've booked you a flight back to Los Angeles on the last one, and I don't think you should blame me. After all, the endorsement of such a large company cannot be grabbed by ordinary people. ”

After the meeting of the Black Cloud Company, John Chambers looked at the note given by the boss, looked for some information, and found that the boss had a good eye, and this Brooke Kiss was very in line with the overall image of Echo. So he contacted Brooke Shield's broker through a relationship, and made an appointment to meet in Los Angeles tomorrow to discuss the details of the contract.

John Chambers arrives at a café to meet Brooke Shields and Aunt May, the broker. After seeing Brooke Shields' appearance, John Chambers was even more sure that this was the person he was looking for. After both parties sat down, they said, "I'm John Chambers, the head of marketing at Black Cloud, and I want to ask Miss Xiaosi to be the image spokesperson for our new product. Shoot 2~3 sets of commercials for this new product. You can ask for anything. ”

Aunt May: "Our Brooke's endorsement is very sought-after now, and the first endorsement must have a good product and a price that meets the identity." ”

John Chambers: "The product is fine, but you have to sign the non-disclosure agreement before you can show it to you, how much you say the price! We're going to use a spokesperson in the next three years." will give Miss Xiaosi a three-year endorsement contract. ”

After signing the non-disclosure agreement that Chambers had brought him, Chambers asked the bodyguard to take out the Walkman that was going to be used to shoot the commercial. Looking at this delicate little guy, Brooke Shields played with it for a while, and then began to listen to it, yes. He's already falling in love with the product. After looking at Brooke Rose's expression, Chambers knew that this product must be a product that everyone wanted to buy in the girl's heart.

Chambers: "How's it going, Miss Silk." I think this product fits your temperament very well. Now it's time to quote. ”

Aunt May: "The contract is three years, $150,000 for the first year, $200,000 for the second year, and $250,000 for the third year. ”

In fact, he is a bit of a lion, and the current Brooke Xiaosi's salary for making a movie is about 50,000 US dollars, and he only endorses and shoots a few sets of commercials. In fact, she also has to give the other party room for counteroffer.

Unexpectedly, Chambers said directly: "No problem, we can sign now." Aunt Mei was still thinking about how to explain the words, but she didn't use a word, the other party was so refreshing, it was the shortest negotiation time she had in so many years.

In fact, Chambers has no choice, after all, he is the person designated by the boss, and if he can't cooperate because of his own reasons, then he will never have a good life. And the boss spent $3 million for his advertising shooting and promotion, which does not require finance and can be paid directly. Even if Chambers ran away with the money, no one could supervise it. In fact, Bao Zixuan knew the height of Chambers in later generations, and dared to trust him so much, and others Bao Zixuan didn't dare to believe it completely.

John Chambers filled in the contract amount prepared by the lawyer, signed it and handed it to Aunt May. At the same time, a check for $150,000 was handed over. After Aunt Mei carefully checked that there was no problem, Brooke Ace and the guardian signed their names, it turned out that Brooke Rose's guardian had been here for a long time, but there was no sense of existence, which had a lot to do with Brooke Shield's strength.