In fact, in Chen Wei's view, Jin Shengda has only decided to go public now, which is a bit late.

If you can start preparing for listing a year ago, it will be about the same time.

Listing is not so simple, there is too much work to be done, from preparing for listing to finally successfully logging on the exchange, it will take about two years at the earliest, and a little delay, three or five years is normal.

At present, the domestic real estate industry has felt the chill, various regulatory policies have been introduced, and some small real estate companies are about to be unable to hold on.

In this case, it is very unfavorable for the listing of real estate companies.

One is that the relevant review is much stricter, and the valuation of another company will be greatly reduced.

In addition, during the two years of preparing for listing, Jinshengda must hold on, not only to hold on, but also to perform well enough!

In the current environment, it is not easy to make a living, not to mention outstanding performance. This is quite a challenge for Jinshengda.

If the preparation had started a year ago, the real estate industry would not have been as severe as it is now, and the difficulties faced by Jin Shengda would have been much smaller.

But there is no way, no matter what, the road of listing must be continued.

Lianjia is very powerful in Yunzhou, and Jinshengda is also a large enterprise in Yunzhou, but in the whole country, compared with those large real estate companies, Jinshengda is really nothing.

In the face of the cold winter of the entire industry, if Jinshengda wants to survive, it can only be listed.

Otherwise, just wait for it to go out of business, or be swallowed up by large real estate companies.

Listed and funded, Jin Shengda may still have hope to survive.

"Is it preparing for the group to go public, or is it a separate piece of real estate to be stripped out and listed?"

Chen Wei asked.

There is still a big difference between the two.

Although the real estate industry has entered the cold winter period, the impact of these industries such as hotels, restaurants and entertainment is not large, and it can also provide considerable profits for the group.

With these profit supports, it is relatively much easier for the group to go public.

If you just spin off the real estate industry and list it separately, it will be much more difficult.

It's just that the group is listed, and there are many interests involved, such as hotel catering is now in the hands of Lian Zhilan, who accounts for a large part of the shares, and the entertainment industry is in the hands of Lian Yihai, and he also has his own shares in it.

At that time, how to coordinate and how to distribute, these need to be carefully considered, from this point of view, the operation difficulty of group listing, and much greater than the simple real estate listing.

"Of course, it's best to be able to go public as a group, but it's probably unlikely, my dad used to be that kind of family management, I probably sorted it out, and a lot of accounts are too messy, and I can't figure it out at all. Moreover, it is difficult to convince my sister-in-law alone, and I have to add my aunt and my uncle, alas, it is a big head to think about. If it really doesn't work, you can only strip out the real estate and list it separately. Actually, my dad thought the same thing. ”

Lian Yingying said with a sad face.

"But if you separate the real estate sector and go public, you will have to think of ways in the next two years. ”

Chen Wei said.

In the cold winter of the real estate industry, the most obvious and severe problem is that the house cannot be sold!

If you can't sell the house, you won't be able to get the funds back, and you will face the pressure of repaying the loan.

Once the loan is not repaid, the bank will directly appeal to the court and freeze the account, and the company will be finished overnight.

The best way to survive the winter is to reduce project development, reduce loan costs, and reduce risk.

But in this case, the company's performance will definitely be greatly affected, which will affect the listing.

Therefore, Jin Shengda has to think carefully about how to find a way to get the best of both worlds and pass this hurdle.

"yes, I'm worried too. The company now has three more projects under development, and four more plots of land have been acquired and are waiting to be developed. The three projects under development are selling pretty well right now. However, compared with last year's sales data, there is still a significant decline. In the next step, the bank will be more strict in lending, but the four pieces of land cannot be delayed, and must be developed as soon as possible. Even if you can get a loan, waiting for the development of those four projects, the market will definitely decline further, and the sales expectations are not optimistic. ”

Lian Yingying sighed and continued: "Actually, this is not the main problem, the main problem is that I must find a way out as soon as possible, and I can provide profit support for the company within a year, otherwise, there is basically no hope for listing." However, it is not easy to find such a way out! The only ones I can think of to see the benefits within a year are the technology industry and the Internet industry. However, Jin Shengda did not have this accumulation in the early stage, and did not think about investing in this area, so where to find a project for a while? Alas, it is sad. ”

Chen Wei listened to Lian Yingying's words, pondered for a while, then looked at Lian Yingying, and said, "Yingying, I have an idea, but it's just ...... I don't dare to say right now. ”

"Tell me what you think. ”

Lian Yingying was worried about this matter now, and when she heard that Chen Wei had an idea, she hurriedly asked.

"You know, I'm an investment ......"

As soon as Chen Wei said a word, Lian Yingying hurriedly said, "You want me to make an investment?"

Chen Wei nodded and said: "The project that can see the benefits in a short period of time is the only thing we can do at present, is investment." However, there is a problem here, when the listing review is carried out, only the main business income is considered, and the investment income is not taken into account, even if it is a wholly-owned investment subsidiary, it will be excluded. ”

Lian Yingying nodded, she also knew what Chen Wei said, so she was a little puzzled why Chen Wei mentioned investment.

Chen Wei continued: "Although the investment income will not be recognized by the listing review, but the investment income is a real income! You just said that Jin Shengda will face a funding gap of tens of billions of yuan next, if the investment income to a certain extent, to fill a part of the funding gap, then Jin Shengda can relieve some pressure, this part of the income to develop projects, as long as the operation is proper, it should be much easier to pass the listing review." ”

Lian Yingying looked at Chen Wei blankly, and it took a long time to come back to her senses and say, "You mean, Jin Shengda took out a part of the funds to make investments, and then invested to make money, and then went to develop real estate projects?"

"Yes, that's what I meant. ”

Chen Wei nodded.