Chapter Seventy-Eight: Hunger Marketing

In the face of Xiao Yi's words, Xie Ting and Ma Xiangnan both lowered their heads, this time it was indeed them who took the risk and dared to go in knowing that the other party was a criminal, and now they are a little scared when they think about it.

"You always have to remember that safety comes first at all times. Not to mention one fake factory, even ten of them are not as important as your safety. Talent is the most important thing, and I've stressed it many times before. To put it bluntly, the most precious thing in Yifeng now is not the fruit orange, not canned food, but you talents. I don't want a second time for something like this. ”

Xiao Yi's words moved everyone very much, and only after everyone slowly digested Xiao Yi's sentence that talent is the most important thing did he continue to speak: "Of course, there are penalties and rewards, this time Xie Ting and Ma Xiangnan did a good job, and the company decided to give them a credit." We should learn from the fighting spirit of both of them, of course, we can't learn from recklessness. This incident is also recorded in the company's major events, and we can see it when we open the company's brief history in the future. ”

Next, Xiao Yi simply emphasized a few things, one is to properly place the employees of the fake factory, as long as they are qualified, they can stay. Second, the crackdown on counterfeit and shoddy products should be increased, and third, the company should introduce talents, especially those who understand computers.

Everyone can understand the first two, but the last one is a little incomprehensible, and now most people don't understand the Internet, let alone how to use it in their work and life.

However, they still believed in Xiao Yi's vision, and Xiao Yi left Xie Ting alone: "You have to emphasize the matter of cracking down on counterfeit and shoddy products when you go back, this kind of risky thing must not be repeated." ”

"Mr. Xiao, I was wrong, there will never be a next time, I will explain this matter. ”

Xie Ting also knew that this recklessness almost caused a big disaster.

"This time, Wang Changhe's factory was seized as a deterrent to the counterfeit and shoddy market, and we must also step up our efforts to find out the fake products. It's a long-term process, and it's fair to say that as long as our product sales continue like this, counterfeits will continue to appear. This requires your public relations department, marketing department and sales department to cooperate with each other, and you should also pay attention to the registration of trademarks, especially the trademark logos related to Yifeng, fruit orange and Yifeng canned food must be registered in a timely manner.

During this time, the public relations department performed well, and I also gave you some rewards, how to get you to make a report and let Mr. Su approve it. ”

Xiao Yi and Xie Ting discussed the key points of the next step before ending the conversation. Wang Changhe: They were arrested, so that the counterfeit and shoddy products suddenly lost their previous arrogance, which can be regarded as a warning to these people.

Next, under the leadership of Xie Ting, Yifeng struck hard and rectified the counterfeit products on the market.

For example, homophonic products Yifeng, as well as Rabbit Feng, etc., the packaging and name are almost so much, if consumers do not look carefully, they really can't recognize it, Yifeng's heavy punch effect is remarkable, and if someone wants to do this, they will think more about it, and they will not be as unscrupulous as now.

The recognition of canned Yifeng and Yifeng fruit oranges in the market is also getting higher and higher, and the brand effect has slowly formed.

"Mr. Xiao's great news, joy descends from the sky"

"It seems that something good has really happened, otherwise our always calm Mr. Su would be so happy. ”

"Mr. Xiao, you can really sit still, do you know that the phone of our marketing department is about to be blown up, and most of the people who call are foreign manufacturers, and they all want to place orders for fruit oranges to us. At first, I didn't understand what was going on, but later I figured out that the spokesperson we signed was shining abroad, and the products she endorsed came alive all of a sudden. ”

"Li Na is on fire"

"Yes, I only know how amazing Li Na is after reading her report, but I admire you more for your foresight. ”

"That's"

Xiao Yi also sighed a little, Li Na is the trump card in his hand, and it is completely possible to become popular all over the world under the star effect.

"Our current productivity is not enough to be able to take orders at will, and we will increase the scale of the current production line. There is also the option to choose a few high-quality merchants and large supermarket chains to sign orders, and the rest are pushed. ”

"Ah, we won't have a hard time in production after we scale up, why do we want to push off most of the merchants?"

"First, high-quality merchants will make our products form a virtuous circle, and second, hunger marketing"

"Hunger marketing?"

"It's a marketing approach created by a post-awesome person. If you think about it, the more you can't get something, the more you will cherish it, and the things you get through a lot of hard work will be more cherished than the things you get easily. ”

"It seems like that's the case."

Ren Jun felt quite reasonable when he heard this, Xiao Yi asked him to do what he said, and now he was wondering whether to find Li Na to endorse a few more products.

Master Tong is now taking people everywhere to survey places with good water quality, mineral water will be a main product of Yifeng in the future, and a reliable water source must be found.

"Xiao always has something I want to tell you. ”

"Have you found a source of water?"

"How do you know, God?"

"You come back first, and then we'll talk about the specific situation."

Xiao Yi smiled happily, it's really a double happiness, the orange fire here, I didn't expect that the water source that has not made progress for several days has also come with good news.

After Master Tong came back, he explained the situation in detail, and Xiao Yi felt that he could still do it: "Master Tong, what do the two foreign experts you brought with you say, whether their water quality testing is up to standard." ”

The two experts were also shocked by the fact that it was fully met, and kept saying that nature is really amazing. There are several natural springs there, and the water has a bit of a sweet taste. Usually there are few people, but this time we are lucky to find it, but it is precisely because of the remoteness that it is a bit difficult to develop. ”

"As long as the water quality is excellent, no matter how difficult it is, customer service is required. ”

Xiao Yat is determined to do this, not only because of the future development, but also because he wants to be able to better protect these resources. Even if he doesn't develop it now, after a few years the market is good, other companies will develop it, rather than letting other companies develop, it is better to develop it himself, and his own development will protect these natural environments as much as possible.

Xiao Yi hurriedly went to the city and discussed this issue with Zhang Xiangyang for a long time, and finally he persuaded Zhang Xiangyang to let him develop this piece. Now everyone has no feelings about protecting the environment, Zhang Xiangyang is more entangled in the fact that Xiao Yi does not do it in the beverage market, does not develop new products, but does water resources.

Who is water sold to, in Zhang Xiangyang's eyes, Xiao Yi is a little taken for granted, but Xiao Yi also guaranteed that Yifeng's foreign exchange exports this year will be five times higher than last year, and Zhang Xiangyang will be relieved.

"Which company in our province has experience in developing this area?"