Chapter 211: YY Group
"Mr. Chen, at present, the overall number of people online at the same time in YY has exceeded 3.5 million, and the number of people in YY games has exceeded 2 million at the same time. Our competitor QQ is 4.5 million online at the same time, this is last month's number, and it is possible that it is now 4.8 million. QQ games are online at the same time 800,000. Lianzhong Chess is online at the same time, and its instant messaging business GICQ is online 250,000. NetEase Bubble is online at the same time for 300,000 ......"
High-level meeting of Huanyu Technology.
Li Nan introduced the situation of YY and the data of competitors.
Chen Yu nodded.
Judging from this data, the data of Penguin and Lianzhong are falling.
Especially chess and card users.
Lianzhong fell the worst, from the original 1.1 million to 800,000.
QQ games actually didn't fall much, and they remained at the beginning of 800,000.
But the peak of QQ games is 1 million, which can be regarded as a big drop.
The reason why it seems that the data is okay is that QQ is still growing online at the same time.
In other words, judging from the data, Huanyu Technology has become a hegemon in the field of chess and cards.
But in the field of instant messaging, YY has not completely surpassed QQ.
However, this is already a very big step forward.
You know, YY didn't dare to compete with penguins head-on before, but now, he has the strength to fight.
In other words, it is already possible to attack QQ head-on.
"As you can see from the data, our shortcomings are in the instant messaging business. Li Nan, what do you think we should do next?"
"Mr. Chen, I think it has something to do with our positioning. Before, because we wanted to compete with QQ for differentiation, we engaged in chat rooms combined with YY. Although the YY chat room can also chat and communicate instantly, everyone is still mainly based on games and entertainment, and the communication function is weakening. I think the next step is to enhance the messaging business, and the specific way is to let users actively add friends. We can publish activities, actively add friends to increase points, and when the number of friends reaches us, we can give away members. ”
Li Nan took the initiative to add his friend Chen Yu's approval.
The main function of instant messaging is communication, but if you don't have friends, how can you communicate instantly?
If it's a group chat in a chat room, it's not instant messaging, it's entertainment.
Entertainment and communication may look the same, but they are completely different.
However, Chen Yu shook his head in the way Li Nan said about actively adding friends: "We want users to take the initiative to add friends, but the effect of increasing points and sending members by taking tasks is average, users will only think that this is a task, and they will not communicate with their friends after completing the task." ”
This is just like YY in later generations, YY also has a friend function.
Although there are also many YY users who have added friends, there are very few friends chatting with friends on YY.
After everyone added friends, they returned to the chat room.
"Since it is active, we should let users actively add friends, and the task-based initiative is not active, but passive. ”
Chen Yu continued: "So, it's time for us to reposition YY. YY is not an entertainment messenger, he is an instant messenger. ”
Chen Yu emphasized to everyone present.
"Mr. Chen, do you mean that YY is no longer a chat room?"
Zhang Jianming asked.
"Yes, chat rooms still have to be done, but chat rooms can't be regarded as key business. Li Nan also said before that we had no choice but to make chat rooms in order to grab users. Now that we have reached a certain scale of users, we no longer need chat rooms to help us grab users. If we continue to focus on developing chat rooms, we won't be able to match them even if we have more concurrent users than QQ in the future. ”
It's like an online game.
If you have 1 million simultaneous online games online, you don't have a 1 million simultaneous online instant messaging future.
Although online games 1 million simultaneous online earn more than instant messaging 1 million simultaneous online.
But that's what the market is.
Online games are just for entertainment, he is not a necessity of life.
But instant messaging is.
"So we need to roll out a new client?"
Li Nan asked.
"Yes, this time our YY client needs to undergo a new version upgrade. The focus is on highlighting the instant messaging function and weakening the YY chat room. Of course, there must be a chat room, so the YY chat room is only used as an entertainment port, just like QQ games, he is not all of our YY, we need to let users communicate for the first time. ”
"Understood. ”
Li Nan nodded.
The client must also follow the positioning.
If the positioning is instant messaging, and the client software still focuses on YY chat rooms, then this version is a failure.
"By the way, Li Nan, what you said just now about taking the initiative to add friends, I have thought of a few ways to let users take the initiative to add friends. ”
Actively adding friends is not the purpose, the purpose is to allow users to actively add friends and then chat.
If you don't chat after adding, it's useless.
Generally, instant messaging software actively adds friends by users to find and then add them.
YY has an additional option that can be added in the chat.
However, he is not very creative in finding and adding it on his own or in the chat room.
Chen Yu thought of a way to add friends on WeChat in later generations.
After thinking about it, Chen Yu said: "We can add a shake function to the YY function layout. ”
"Shake the function?"
Everyone was puzzled: "What is the shake function?"
"This function is that when both parties shake at the same time, the system will match the two parties, and then let both parties add as friends. ”
"Huh......"
Chen Yu just explained, and everyone's eyes lit up.
I'm afraid this feature is incredibly new.
Shake it, shake it and add friends, fresh, fun, exciting.
"There's also a lookup for people nearby, so needless to say, you should know what it means. ”
"Just looking for friends in the same area?"
Li Nan asked.
"It's pretty much the same, but it's not the same. ”
Chen Yu shook his head and explained: "Before, we added friends and there was a region option in it, and we could find people in a specific region. If we want to find Xinfeng, click to find Xinfeng's netizens. But there are too many netizens on the Internet in Xinfeng, some in the county, some in the township, you don't know where he is. And this search may not be accurate, because this search is generally based on the information filled in by the user. If his information is scribbled, then it is also wrong. If we show how far away the netizen is from you in the search for people nearby, and where is he located, wouldn't it be more attractive?"
In other words, we can set it according to the other party's Internet IP. ”
"That's right. ”
In the end, he was in charge of technology, Li Nan understood it as soon as he heard it.
"These two features are interesting and uncomplicated, and we can roll them out soon. ”
"Don't rush, roll out the functions one by one, don't roll them all out at once. ”
"I understand. ”
Li Nan smiled knowingly.
Naturally, I know what Chen Yu meant by taking my time.
If this is launched all at once, it will be worth it, and the world's ability to imitate is very awesome.
"Also, with regard to YY chat rooms, I think we can also launch a similar feature in the instant messaging area. This feature can be a group chat, but it doesn't have to be a chat room, I define this feature as a YY group. ”
In order to let everyone understand the difference between the YY group and the YY chat room, Chen Yu continued to explain: "The YY chat room is open to all users, as long as we search for the group number, we can enter this chat room. In principle, the YY group is also open to all users, but it is relatively more closed, it is not as open as the chat room, and it is aimed at a specific small group. For example, you can create a work group, a colleague group, a classmate group, and of course, you can also create a game group, a food group, a travel group, a shopping group, an education group, a health group, a medical group, a pat group, and ...... All kinds of swarms you can think of. ”
The meaning is actually quite simple.
YY chat rooms are just entertainment games.
But the YY group is chatting, entertaining, and socializing...... It's all about socializing.
Work, Colleagues, Classmates, Travel, Food, Education...... All together, that's all we socialize with.
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ps:There was a small bug in the previous chapter.,It's been modified.,You can re-download the chapter of the previous chapter.,Press and hold the chapter directory system will automatically download.。 What's the other thing, I rely on it, Dabai's monthly pass ranking was blown up by someone else, how can I bear it. Brothers, the monthly pass, there is wood, and it will rot in your hand.