The celebration is over.

Everyone has their own gains, achieved their own goals, and returned happy. With this wave of craze, it may also stimulate the box office to increase its revenue by hundreds of millions.

But for Zhou Mu, these things don't matter.

He was full of worries now, and he wanted to talk to Xu Qinglime. But before the banquet ended, Xu Qinglime left in a hurry. There was a brand activity that couldn't be pushed away, and she was asked to fly to Yunzhou overnight.

Zhou Mu was helpless, looking at the car in the distance, his thoughts were chaotic.

"Brother, it's time for us to go. ”

Gu Debai came over to remind, "Back to the company, Sister Hong has arrangements." ”

"What arrangement?"

Zhou Mu frowned, absent-minded.

"Good ......"

The truth is a good thing.

When the two returned to the company, Yang Hong was already waiting in the office, and she didn't talk nonsense with them, and directly put out a few agreements, "Sign it." ”

"It's ......"

Zhou Mu looked at it and couldn't help but be surprised.

Home purchase, car distribution contract, clothing sponsorship......

As long as he signs, his treatment in terms of food, clothing, and travel will be fully upgraded. New apartments, new vehicles, and new teams.

All treatment has a tendency to be on par with Xu Lime.

It may be far from enough in terms of pomp and circumstance, but it is definitely not bad.

This also means that Zhou Mu's star journey is officially on the right track, and he already has a place in the entertainment industry.

"This is what you deserve, a reward for you. Yang Hong smiled and said: "Zhou Mu, congratulations, from now on, you are not only an actor, but also a star." ”

The difference between an actor and a star is obvious.

A star may not be an actor, but can be a singer, host, variety artist, comedian, or idol. As for the actors, no matter how superb their acting skills are, if they are not famous, they can't be a star.

In the past, Zhou Mu can be called an actor, not a star.

Now that he is a star, it means that he is now famous enough. Or to put it more colloquially, now he can finally make money for the company.

In the past, the resources allocated to him by the company, not to mention making money, but also to discount money.

This is how to praise newcomers, spending money to open the way to accumulate popularity. It is equivalent to investment, and when the newcomer is popular, you can earn it back.

However, there is definitely a risk of failure.

But Yang Hong is sure that she will not fail.

As it turned out, she won the bet.

Zhou Mu's fame was faster and faster than she imagined.

As a gold medal agent, Yang Hong knows that for artists, he must focus on Huairou.

And most importantly, of course, there are the benefits. Simply talking about feelings is at most temporary, but the real benefits can move people's hearts even more.

Grasping with both hands is the long-term solution.

By the way, there is also career planning, personal prospects......

Yang Hong took out a few more contracts and said with a smile: "Zhou Mu, the movie is still in theaters, although there is no need for a roadshow, but I also want you to cooperate with some publicity work." ”

"Here are a couple of announcements......"

Yang Hong was a little proud, "Take a look, I'm not satisfied with the company's arrangement." ”

Sizzle!

Without waiting for Zhou Mu to speak, Gu Debai next to him took the lead in taking a breath of cool air, very excited, "Sister Hong, an interview with Movie Weekly, an interview with a movie channel, and a celebrity face-to-face...... Wow, how did you talk about these resources, Brother Mu wants to send them. ”

Know the goods!

Yang Hong glanced lightly, with approval in her eyes.

It can be said that as long as Zhou Mu finishes these notices, he can definitely stabilize his current popularity, or even the icing on the cake, and maybe even go to the next level.

She wrote lightly: "Zhou Mu is popular, not only has works, but also popularity, plus some personal contacts, you can do it casually!"

"Amazing, sister, she deserves to be the top agent in the industry, No1. ”

Goode is full of sycophants, but he is also sincere.

After all, he knows very well that these notices arranged by Yang Hong are basically magazines, newspapers, and TV programs that are relatively weighty in the industry.

People don't worry about the material, but they don't have enough popularity and connections, so they can't get on at all.

"Less flattery. ”

Yang Hong stood up, "Get ready, let's set off immediately." ”

"Hey. ”

Goode nodded happily.

In the next half month, Zhou Mu fell into a busy rhythm.

Busier than a roadshow.

Led by Yang Hong, the heaven and earth fly in the south and the north.

Today is still in Bingcheng, tomorrow will fly to Haizhou, the day after tomorrow to the northwest, the day after tomorrow back to the southeast.

Walking down in a circle, Zhou Mu felt that he had lost five pounds, but he also had a full understanding of the situation of the industry.

More prosperous than the earth, and more fierce competition.

Some newcomers, with full of hope and a lifelong vision, are ignorant and rooted in the circle, and most of them are suffering and can't see a chance to get ahead.

In contrast, he was lucky. With Yang Hong's escort, it was not a smooth road along the way, but it was smooth and very stable.

In an exclusive interview, he confessed this.

But after the interview was published, many people disagreed.

"Lucky? No, it's not luck, it's strength. ”

"Brother, you are confident, you are very popular, no worse than anyone else. ”

"I like your modesty, but I don't like that you're too modest, is it really that hard to admit that you're great?"

“......”

Underneath the interview, thousands of comments, mostly praise.

This surprised Zhou Mu, "Is the company controlling the evaluation?"

"It's a control review. ”

Yang Hong investigated, and her expression became strange, "But it's not the company that controls the comments, but the spontaneous behavior of your fans." ”

She hesitated and said softly: "Zhou Mu, some of your fan groups already have a trend of fan circles. ”

"What do you mean by rice circle?" Zhou Mu didn't understand very well.

"How so?"

Yang Hongzi carefully said: "At the beginning of the fan circle, it was just a name for fans in different ecological and cultural circles, and fans in a certain circle formed a fan circle when they were together. ”

"The fan circle itself has no special meaning. A group of fans like you and spontaneously form a small circle, always paying attention to you, supporting you, giving you support, sending gifts, and expressing their love for you. ”

But then, the rice circle gradually changed its taste. Some extreme fans have established a kind of thinking that the party is the same and the same as the other, thinking that what they don't like you is the enemy, and then frantically attacking the other party, even at the cost of cyberbullying......"

Yang Hong said slowly: "The most terrifying thing is that some fans like to make up their brains, magnify some of the things you or others have done infinitely, and feel that you may have been persecuted, so they directly blow up the stab, splash and cry, smear and spread rumors and reports, and all kinds of means are on the battlefield." ”

"Huh?"

Zhou Mu was stunned, "Is it an exaggeration?"

"Brother, it's not an exaggeration. ”

Gu Debai couldn't help but complain, "Actually, the actors are okay, everyone relies on their works to speak, and they have more confidence, and they don't particularly care about what fans are or not." ”

"But in the idol circle, the atmosphere in this regard is very serious. For a little resource, all kinds of open and secret battles, tearing and scolding, very noisy. ”

Goodbeth shook his head, "All in all, extremely irrational. ”

Zhou Mu frowned, "Troublesome." ”

"If there is a disadvantage in everything, it must be beneficial. ”

Yang Hong said with a smile: "These fans are definitely your hardcore, your movies, commercial performances, endorsements or something, you will definitely be able to get their strong support." To some extent, their presence also means that they can maximize the value of your business. ”

“...... It can ruin me, right? "Zhou Mu is still relatively rational.

Yang Hong smiled, not admitting or denying it.

Strictly speaking, this is indeed a double-edged sword, which can easily hurt others and oneself.

"How to solve this trouble?" Zhou Mu asked, he felt that this was a hidden danger.

"If you don't pay attention, if you don't respond, if you don't organize, it will naturally collapse. ”

Yang Hong is experienced and knows that many so-called fan circles are actually consciously manipulated and guided by entertainment companies. If it's just a spontaneous behavior of fans, it naturally can't last long.

However, she still reminded, "If you think about it carefully, these fans are very fanatical, and as long as they form a certain scale, the fashion industry will take the initiative to come to your door to contract with you." What fashion resources five major magazines and the like, whatever you want. ”

"What's the use of fashion resources?" Zhou Mu asked.

"The embodiment of commercial value. ”

Yang Hong patiently explained, "For example, if you appear on the inside page and cover of a fashion magazine, your fans will naturally have to brush data and boost sales in order to show their love for you." ”

"Some magazines make money, and you can share half of it by adding two to five. ”

"Of course, there are also those who don't pay for money, but by advocating you, so that you can get some luxury endorsements. Brand manufacturers know it well, and they are willing to give you the opportunity to endorse, anyway, there are fans to help you pay!"

"Isn't this cutting leeks?" Zhou Mu was stunned.

"That's right, these fans are leeks. Yang Hong said frankly: "The so-called star-chasing culture is a process of harvesting leeks. ”

It's just that some celebrities eat more elegantly, and fans are willing. Some celebrities are more ugly to eat, and fans are ignorant and deceived. ”

Yang Hong mocked: "This is the essence of the entertainment industry." ”

Zhou Mu was silent for a moment, and suddenly asked, "Sister Hong, why are you telling me this?"