On December 18, 1977, there were still 7 days left before Christmas. Major American television stations and world-renowned television stations are all broadcasting three commercials that look like MVs, which have not been filmed like this in this era. It does not fully reflect the product, but more reflects the convenience of life brought by the product to people.

Bao Zixuan was very satisfied when he saw the commercial sent by John Chambers. And in order to be able to fire the first shot, Heiyun invested a total of 10 million US dollars in advertising, if the sales of Suisheng did not meet expectations, all the efforts of the entire Heiyun this year will be in vain, and all profits will be left with the newly built plant. Moreover, the money for buying land will have to be repaid every month, so the second phase of the construction of the Black Cloud Factory will face the risk of being completely suspended.

Each Walkman is a story, the first sporty Walkman, I saw Brooke Whisper wearing a tracksuit and putting the Whisper on her waist to climb the mountain. The tight-fitting exercise clothes perfectly reflect her figure, there is a beauty of youth and vitality, only she listens to music on the way to the mountain, and others can only look enviously from the side. When we reached the top of the mountain, just as one of the tapes had finished playing, the cameraman gave a close-up of the tape, and saw Brooke take the tape out of the Walkman, change the direction, and put it back again. After turning inside, the music resounded in the ears again, and the advertisement ended up with a positive picture of this listening to the voice, with the black cloud Walkman, the music is everywhere. Christmas is in full swing, choose a better gift.

The second is that Brooke is on the plane, and a lewd-looking man next to her desperately accosted her, which makes her very irritable. At this time, I thought of the Walkman in the bag, so I took it out, put on headphones, and began to listen to music happily. After seeing that she had said so much to Brooke Xiaosi, she didn't react at all, and began to turn to a beautiful woman sitting on her right hand side to accost, and the beautiful woman was very upset and in a very bad mood. And when she finally got off the plane, Brooke was not affected by the lewd man and left happily. The girl who had been disturbed all the way got off the plane with a black face.

After the two girls met at the baggage claim, she asked Brooke Ace how she was not affected, at which point Brooke Snap took out her Walkman from her bag and said, "Because I have a Black Cloud Walkman, I can listen to my favorite music when I don't want to listen to someone I hate." "Finally, there is a positive picture of a black cloud Walkman, with the black cloud Walkman, the noise is never there. Christmas is in full swing, choose a better gift. This is a style that is placed in the bag, because it is designed according to the size of the sachet commonly used by women.

The third story is a learning flavor, and Brooke did not do well in the Russian test this time. Her father brought her a Walkman, and in order to learn Russian, he was able to learn Russian every day when he came home from school, ran in the playground in the morning, and did many things that he didn't use his ears.

In the second exam, she took the second place in the whole school in the Russian language test, and the first student was because her mother was Russian. This shocked everyone and thought it couldn't be her grade, but when he played the Russian words in Talker to the teacher, the teacher recognized her grade. To learn a foreign language well, you need to have a Walkman that allows you to listen to a foreigner every day. Finally, there is a positive picture of a black cloud Walkman, with a black cloud Walkman, knowledge is everywhere. Christmas is in full swing, choose a better gift.

Brooke Xiaosi is on fire, and she performs all three photos perfectly, whether it is sporty, royal sister fan, or student style, she has a very good grasp of it, which makes many advertisers favor her.

And what is more popular than Brooke is the Black Cloud Walkman, an avant-garde type, which can be well applied in both study and life, which is so convenient. Many parents are worried that their children's foreign language learning is not good and they need to find expensive tutors, but now only a few tapes of a Walkman can solve most of the problems, what a convenient and perfect solution!

And what drove Joanna was also on fire at Harvard, after all, the appearance of the three products was designed by her, making her the most talented design newcomer recognized by everyone. He is also approached by many industrial designers and asked to design products for them. And when her classmates knew that she had a walkman in her hand, they wanted to see it.

But after seeing his limited edition of titanium alloy, some students want to buy it at a high price, after all, this walkman numbered 002 may be the top number that can be bought on the market, and the 001 number was given to his mother by the boss of Heiyun, and it is impossible for you to buy it. All were rejected by Joanna.

After the advertising fire, John Chambers was interviewed by the Boston Post. The performance of the voice listening released by the black cloud company this time is very detailed. And there are also 100 limited edition titanium walkmans per style, and a total of 300 units were produced by Heiyun. Each unit costs $3,999. The aluminum alloy version has 1,000 units per style, and Heiyun has produced a total of 3,000 units at a price of $999 each. The regular version is unrestricted, and costs $149 worldwide. You can go to the local major agents to buy.

The major stores that didn't take John Chambers seriously are now looking for her, after all, there are too many real people who come to ask if they are selling on the phone every day, and the Black Cloud Walkman has become the most anticipated gift this Christmas. Major shopping malls in the United States have ordered a large number of Walkmans at the first time, and they must pay a deposit. Fair competition, the selling price must be $149, which is also the Black Cloud Company cultivating high-quality fan consumers, so that people can trust and use Black Cloud products more confidently. Tell the world that we are a responsible company, always operate with integrity, and never sit on the ground.

Some people are happy and some are worried, Sony's corporate headquarters is playing three commercials of black clouds in the conference room. Akio Morita sat on the top and looked at the people under him, and said, "Can you tell me that the product we just prepared for the project has been produced, and now that the black cloud has been produced, we have to think of a solution." After speaking, he looked at the personnel of the company's legal department.

At this time, someone from the legal department said: "Your Excellency President, we have already checked the patent barriers of Heiyun, and if we want to produce the Walkman, we must have their authorization, otherwise we will not be able to go on the market if we produce it." ”

Akio Morita: "Then contact them and see what conditions they have." ”

And Philips didn't expect that the patents sold would allow a company to create such a sensational product, and it seems that it is going to buy some patents for the Walkman in the hands of Heiyun.

Since Bao Zixuan returned to the United States, he has been staying on campus to be a good student, attending classes on time every day, after all, he missed a lot of classes some time ago. When he came back, he sent out a few titanium alloy versions of the voice, all of which were professors who had a good relationship with him and had cooperated, after all, they would still use others in the future.

In addition to the 100 titanium alloy versions to be listed, Bao Zixuan has given away dozens of others, and the rest will be sent to people in need to expand their contacts, after all, this Walkman gimmick is still very loud.

In the dormitory, I made a phone call to Jiro Guru, who is far away in Xiangjiang, where Jiro is now actively adjusting production capacity, and the current workers work in two shifts, and have been able to produce 20,000 units per day. It is guaranteed to produce 400,000 units by Christmas.

On December 20, two Boeing 747 freighters will fly from Hong Kong to Boston and Los Angeles, where 200,000 Walkmans will be distributed across the United States. 80,000 units will be allocated for RB and 80,000 units for Europe. The rest is for other regions. Only 10,000 units will be shipped in Xiangjiang.