Chapter 950: Are Players Who Don't Spend Money Real Gamers?
"Mr. Allen, I don't know what you understand by cheating. But in China, plug-ins do more harm than good. A series of games have been ruined by plug-ins, the most classic, when Huanyu Technology used plug-ins to directly destroy a popular online game. ”
"Is there such a thing?"
"Yes, when Huanyu Technology was not so strong, their opponent was penguins. ”
"What company is Penguin?"
"This company was doing instant messaging at the time, but Huanyu Technology not only robbed Penguin of instant messaging, but also beat them out of the game completely in the online game. ”
"You wait, I'll be to the company now. ”
Seeing that Chen Hui was so determined, Alan also knew that the matter was urgent.
Half an hour later, Alan returned to the office.
Chen Hui turned over his bitter heart.
Although Allen is still a little reluctant to ban the account, in the end, Chen Hui has been operating online games for many years. At the same time, he gave a series of examples, thought about it and said: "Blocking 50,000 accounts at one time is too much, let's try to block 5,000 first." ”
"It is okay to seal 5,000 first, but the effect is not particularly obvious. ”
"But the one-time closure of 50,000 accounts is a great blow to our popularity. You also know that for these 300,000 people, we spent more than 100 million yuan to spend money. Blocking 50,000 accounts at one time is equivalent to more than 20 million yuan for us. ”
"This ......"
Chen Hui is only the vice president, and Allen is the president.
Under Allen's pressure, Chen Hui had no choice but to listen to Allen, and first sealed 5,000 accounts for 24 hours.
In fact, Chen Hui felt that it was really necessary to do it thoroughly, and it was not closed for 24 hours at all.
Like Huanyu Technology, if it detects that a user has used a plug-in, it will directly give you a permanent ban.
Although Chen Hui wanted to do the same, he also did not have the determination.
In fact, as soon as the plug-in is detected, it will be directly and permanently blocked, and only Huanyu Technology dares to do so.
Some other companies don't have the courage to do so.
Of course, it's not that they don't want to.
Other game companies also dreamed of directly sealing him forever as soon as they came.
It's just that in addition to Huanyu Technology, some other game companies made such a move, and soon suffered from the boycott of countless players.
It's about the game ecosystem.
Huanyu Technology has been advocating good gaming behavior since the beginning of online games.
Including not using cheats, not swearing, and actively gaming...... Wait a minute.
Once you use a plug-in, or even scold someone, if you don't play the game well, and you don't need to operate it yourself, a large number of players will scold you to death.
This kind of ecology can't be done in a day or two.
Since it has not been made, then, if you have a permanent ban, it will have infinite consequences.
There was no way, Allen's side disagreed, and Chen Hui could only follow Allen's orders.
Moreover, at Allen's orders, none of the 5,000 accounts that were suspended this time had recharged.
Other words.
As long as it is recharged, it will not be suspended for the time being.
This is also normal.
The customer is God.
Only players who have actually topped up their money are real players.
To close the account, it is also those players who have not made up their money.
If even those players who have charged their money are blocked, how can Blizzard make money?
In Allen's eyes, are players who don't spend money real gamers?
To know.
Prior to this, players spent money on any of the games they launched by Blizzard.
Even if it was the previous World of Warcraft, it was also a point card charge
If it weren't for the opening up of the Chinese market, Alan and McNa's side would have almost defined Heroes of the Storm as a pay-to-play game.
......
I have to say that Blizzard's immediate decision to block 5,000 accounts as soon as possible is more or less useful for cracking down on plug-ins.
There are many players who are afraid of blocking their accounts, but they dare not use plug-ins.
It's just that.
Because there is a way back for recharging players, the plug-in still continues to spread.
This also led to Blizzard directly giving players a hint.
As long as you have topped up your money, then, you can use the plugin.
Such hints undoubtedly give those players who have charged money a better gaming experience.
Suddenly, many players who didn't want to recharge also started recharging for the first time because they wanted to use plug-ins.
"China is really full of gold here. ”
"Those skins that don't add any attributes, these fools are still charging money. ”
"It seems that in the future, I will have to push some skin out. ”
Seeing more and more recharge players, Alan is in a good mood.
It's just that Chen Hui on the side is constantly frowning.
Although the number of recharge people is increasing rapidly, from the data he obtained, the number of people using plug-ins is also increasing.
Especially those who have made a deposit.
It can almost be said that more than 90% of the deposit players have started to use plug-ins.
"Mr. Allen, I think we should step up our crackdown on cheats. ”
Chen Hui suggested to Allen again.
"Yes, Chen Hui, haven't I always supported you in cracking down on cheating?"
Alan said with a smile.
"Mr. Allen, I mean, we should ban all players who use cheats without discrimination. ”
"That's not going to work. ”
Alan shook his head directly: "Chen Hui, don't you know, these are our food and clothing parents." ”
"But they've been using cheats, and sooner or later they're going to threaten our game. ”
"But what I see isn't. ”
"Mr. Allen, as soon as these cheats develop a series of cheats, then our game is over. ”
Yes.
It's some, not this one.
Starting with the very small helper programs, there are now dozens of cheats for Heroes of the Storm.
As for how many plug-ins are made by Huanyu Technology, Chen Hui can't figure it out.
However, Chen Hui, who has been running the game for many years, knows that plug-ins are the cancer of the game.
If it is not eradicated, sooner or later it will become a time bomb.
It's just that Allen said with a smile: "Chen Hui, you must know that our Hero of the Storm is a multiplayer strategy competitive game, he not only needs certain operations, certain tactics, but also certain strategies. He doesn't rely on a single hero to play well and the game can be played well, he wants the whole team of players to work together. Of course, this is also the point where players distinguish us from masturbation. Even if there are such cheats in the future, I don't believe they will use them much. Chen Hui, don't you believe it?Let me tell you a statistic, we Blizzard have developed a number of auxiliary mini programs, and even developed a series of cheat-type auxiliary mini programs, but the ones that players like the most are those that do not disrupt the balance of the game. ”
"Mr. Allen, you've always been playing single-player games, and single-player gamers are not the same as online gamers. ”
"But we've done it before, and more than 90% of players are the same people who turned from single-player games to online gamers. ”
"Mr. Allen, you can look into how other companies are dealing with cheats. The strictest is Huanyu Technology, as long as they detect any player using a plug-in, no matter how much money he has recharged, Huanyu Technology will be permanently banned. ”
"I know that. ”
Alan nodded: "But I already said just now that our Heroes of the Storm is a multiplayer strategy competition, and the emphasis is on strategy, not individuality. But many other online games, including masturbation, although he also has a certain strategy, but only at the tactical level, in fact, the emphasis is also on the hero's personal ability. They emphasize development, emphasizing one-on-two, one-on-three, or even one-on-four...... If there is a cheat, he will strengthen the cheating of personal heroes, so they have to deal with cheats strictly. But we're not ......."
It's not that Allen is stubborn.
It's not that Alan doesn't know how to be flexible.
Actually, this has something to do with the positioning of the Hero of the Storm.
Blizzard made Heroes of the Storm, but it didn't just want to imitate a similar game.
They do the heroes of the storm, and that is to subvert the heroes.
As for the reason.
It's also very simple.
Their Warcraft was the first to come up with the concept of heroes, and they were the first to popularize heroes into the world.
They have done a lot of success with heroes.
Because of them, the whole world knows what a hero is.
Why do they continue to be heroes, or even imitate the line of masturbation.
Blizzard has his own pride.
There's no way he's going to let go of his cheeks and go shirtless with a game company that only survived on one of their maps in Warcraft.
Even if they want to make money, they won't bow their heads.