Simon's departure didn't have much impact on the competitive Thanksgiving schedule.

After the premiere on November 16, the film reviews of "Flying Over Innocence" began to appear in major media in North America.

However, this family comedy with the gimmick of the baby talking did not arouse the praise of the media, and under the joint public relations of Warner Bros. and Daenerys, the media film score was only 6.2 points, barely reaching a passing grade. Many mainstream newspapers such as Variety, The New York Times, and The Washington Post have given bad reviews.

Variety commented that 'babies imitate the thoughts and tones of adults are not cool at all, but rather anxiety-inducing', and the New York Times commented that 'there is desperation in Billy Christo's chattering voiceover'.

While there are many positive reviews in newspapers such as 'very interesting', 'the idea of a baby opening is pleasant', 'a delightful movie', etc., both Warner Bros. and Daenerys know how much PR goes into this, so they are inevitably concerned about the film's prospects.

From November 17th to November 19th, the film, starring Mel Gibson and Billy Crystal (voice), earned $20.46 million in its first three days of the weekend, easily topping the weekend box office charts.

Earned $20.46 million in three days, compared to the $15 million production cost, this is of course a very good result, but it is difficult for Daenerys Entertainment to relax.

Everyone knows that this beautiful opening box office is the result of sparing no effort to promote in the early stage, and it is the box office situation of the next week that finally determines the total box office potential of "Flying Over Innocence". Because of the media's disapproval, Amy and others are worried that the box office curve of this movie will drop sharply.

In this regard, "Scream 2", which has fallen by more than 30% for two consecutive weeks, can be described as a reference.

After its release on October 27, "Scream 2" grossed $31.77 million in the first week, down 33% the next week, and earned $21.29 million. According to convention, a movie fell too deeply in the second week, and the decline in the third week will definitely narrow, but the decline in the third week of "Scream 2" further expanded to 35%, and only $13.73 million was collected in seven days from November 10 to November 16.

With a total of $66.79 million at the box office in three weeks, Daenerys Entertainment is still making a lot of money, however, with the box office curve shown by "Scream 2", this sequel may have no problem breaking 100 million, but it will definitely not reach the total box office of the first domestic film of up to $132 million.

"Flying Over Innocence" does not have the popularity advantage of a sequel, and the reputation of film reviews is not outstanding, and the box office in the first week can rely on the early publicity and cast to support it, but in the case of the momentum of "Back to the Future 2" next week, if it falls by more than 30% or even 40% in the next week, it may be hopeless to break 100 million in the local area.

Exceeding $20 million in the opening weekend, "Flying Over Innocence" is still easy to surpass $60 million, which is destined to be a money-making project.

Because of the original contract, if "Flying Over Innocence" cannot break 100 million, Daenerys Entertainment must continue to cooperate with Warner Bros. on other projects until it breaks 100 million. Therefore, compared to Daenerys Entertainment's worries, Warners is relatively relaxed.

In this era, movies with a domestic box office of more than $60 million are already considered big hits.

In any case, Warner Bros. is destined to make a fortune from this project. If you earn less this time, you will have the next opportunity to cooperate.

In different minds, on November 22, Universal Pictures' 'blockbuster' "Back to the Future 2" was released, and the sequel that fans had been looking forward to for 4 years also lived up to expectations, but it easily earned $15.18 million in the first two days of painting on Wednesday and Thursday, and easily won the third place at the box office for the week from November 17 to November 23.

At the same time, "Flying Over Innocence" easily won the first place in the weekly box office list with $29.23 million. Paramount Pictures' Harlem Nightclub, starring Eddie Murphy, came in second, grossing $23.72 million in its first week.

"Scream 2" finally began to narrow its decline this week, with the box office down 23% from last week, collecting another $10.56 million, with a cumulative total box office of $77.35 million.

Among the six new films this week, Disney's animated film "The Little Mermaid," which quietly opened with only 994 screens, ranked fifth, grossing $8.44 million in its first week.

Later, Orion Pictures' "Phantom Sea Innocence", which was the same magnitude as "Flying Over Innocence" and "Harlem Nightclub", did not arouse the audience's response, with a large-scale 1,713 opening screens, bringing only $4.1 million to Orion in the first seven days, ranking seventh on the weekly box office list. The $15 million story of the girl and the elk, which Orion Pictures had high hopes for, failed again, further impacting the top second-tier film company whose financial situation continued to deteriorate.

Seeing this situation, the Canadian Seagram Group, which recently contacted Orion Pictures and intended to test the waters of Hollywood, did not back down, but proposed more stringent capital injection conditions to John Kruger, the majority shareholder of Orion.

In addition, "My Left Foot" released by Daenerys Entertainment's Gaomen Pictures grossed $1.83 million in the first week after opening on November 10, and continued to earn $1.52 million the following week. In two weeks, the biopic quietly earned $3.35 million on 112 screens.

The film has also received unanimous praise from the media as scheduled, and Ella Deutchman has begun to apply for various awards for the film.

This year's Thanksgiving Day falls on November 23.

Starting on Thanksgiving Thursday, the North American public usually has a four-day holiday. Therefore, November 24 to November 30 is also the most golden week of Thanksgiving, and a large number of audiences flock to the theater during the Thanksgiving holiday. The number of moviegoers has increased dramatically, and usually many films have reversed the box office during the week.

The annual box office champion of the first series has accumulated a lot of popularity, and it has collected $15.18 million in the first two days, although the reputation of "Back to the Future 2" is just barely passing like "Flying Over Innocence", most of the media's attention is still focused on this "blockbuster".

While other studios have adjusted their film schedules to avoid the edge of "Back to the Future 2", Daenerys Entertainment bucked the trend, and the Gucci fashion documentary "The Gucci Imprint" produced by Heighton Pictures officially opened on November 24 with a scale of 532 screens.

Daenerys Entertainment created Imprint of Gucci with the aim of promoting the Gucci brand and not expecting much commercial benefit from it. The opening scale of 532 screens may not seem like much, but all of them are concentrated in the core metropolitan areas of North America, such as New York, Chicago, and Los Angeles, where potential consumers of Gucci brands gather.

Moreover, the original budget of $3 million for the documentary was inevitably overspent to $5 million in the final production cost under the requirements of Sophia and others. After Gucci took the initiative to prepay for the publicity, Gaomen Pictures invested a whopping $5 million in the publicity budget.

With a total of $10 million spent, and with the gimmick of the first fashion documentary to land in theaters, and the vigorous promotion of a number of celebrity supermodels and fashion celebrities, "The Imprint of Gucci" has attracted a lot of attention before its release.

At the same time, the film also took a big advantage in terms of schedule.

If you don't count "Back to the Future 2", which started two days early, on December 24, only one new film "The Mark of Gucci" will be released in North American theaters.

The modest word-of-mouth of "Back to the Future 2" has already consumed the interest of the media in the first two days, and then the market turned cold in the following two weeks in early December, and there was a lack of new films worth paying attention to. As a result, a lot of media attention turned to this gimmicky fashion documentary.

The $5 million budget overrun was certainly not for nothing.

Simon repeatedly emphasized in the preparation of the project that if the documentary wanted to be interesting to the audience, it had to tell a complete and interesting story.

The creative team did a great job of delivering the ideas he had articulated.

The documentary features Tom Ford as the main character, starting from the 28-year-old young designer who became the creative director of Gucci in the midst of controversy under pressure, and the preparation of Fashion Week in September is the main line, during which he experienced the run-in with the Gucci management team, experienced the confusion of brand design, experienced the ups and downs of fashion week preparation, and finally successfully completed the Gucci Spring/Summer 1990 womenswear show at Milan Fashion Week on September 22.

In addition to the full story, the documentary is perfectly interspersed with a large number of Gucci classics that can make fashionable women scream, as well as a lot of insider gossip that makes people talk, and the occasional appearance of a celebrity supermodel also provides more selling points for the documentary.

Because of a small premiere in advance, most of the mainstream media in North America published reviews of the documentary on the day of its release on November 24.

Compared to last week's tepid word-of-mouth slew for a series of films, "The Imprint of Gucci" unexpectedly received a lot of critical acclaim.

Variety, which has given negative reviews to Scream 2 and Beyond Innocence, has not hesitated to praise 'The Imprint of Gucci for creating a beautiful fashion dream'. The Hollywood Reporter also praised the documentary for its 'well-crafted narrative structure that most Hollywood films can't match'.

According to statistics, the overall media score of "Gucci Imprint" also reached the excellent level of 8.3, which is the highest score among all eight new films in the last two weeks.

On the other hand, "Back to the Future 2", which is almost destined to be a hit in the eyes of most people, has obviously unsatisfactory box office performance in the first weekend after entering the opening of the film.

On Friday, November 24, compared to Thursday, the single-day box office of "Back to the Future 2" was $11.19 million, a single-day increase of 41%, which was naturally expected.

It's just that entering Saturday, the box office performance of "Back to the Future 2" surprised many people.

Anyone who pays a little attention to the box office knows that usually, the box office performance of a movie in the three days of the weekend will basically be a lower opening parabola with a lower Friday, a big rise on Saturday and a fall on Sunday.

However, "Back to the Future 2" earned $11.19 million on Friday, and when many people thought that the film would break the $40 million mark in its first full week, the film's Saturday box office unexpectedly fell 7% compared to Friday, and the single-day box office slipped to $10.4 million.

If the box office drop of "Back to the Future 2" on Saturday can barely be explained by an excuse for a large number of fans of the previous work to enter the theater for the first time on Friday, the following Sunday, the huge drop of up to 40% in a single day of "Back to the Future 2" compared to Saturday doomed the film to be unable to continue the glory of the previous work.

You know, the average box office movie in the same period on Sunday will not fall by more than 20% compared to Saturday. "Raiders of the Lost Ark 3", which is similar to the opening mode of "Back to the Future 2" in the summer, fell by only 9% on the first Sunday compared to Saturday, and "The Sixth Sense", which temporarily ranked first in this year's box office list, fell all the way in the first weekend.

Compared with the rapid decline of "Back to the Future 2" in the first weekend of its release, the box office performance of "Flying Over Innocence" also surprised many people.

It's just that unlike the weak box office of "Back to the Future 2", "Flying Over Innocence" took advantage of the Thanksgiving Week holiday to unexpectedly achieve a reversal. To be precise, because the box office performance of "Back to the Future 2" was less than expected, the invisibly vacated market share made many movies reverse in the same period.

For three days from November 24th to November 26th, "Back to the Future 2" only won the weekend box office championship by a very narrow margin. Then, this sci-fi comedy, which most movies in the same period actively avoided were overtaken by "Flying Over Innocence" on weekdays.

In the end, in a full week from January 24 to November 30, "Flying Over Innocence" once again won the first place in the single-week box office list with a box office of $33.38 million, and the film fell by 14% compared with the box office last week.

In just two weeks after the opening of the film, the total box office of "Flying Over Innocence" in North America quickly accumulated to 62.61 million US dollars.

Daenerys Entertainment's concerns after the film's first week of release were completely swept away. With a box office of more than $60 million in two weeks, no one can doubt that "Flying Over Innocence" has the strength to surpass $100 million at the North American box office. Moreover, according to this box office trend, the total North American box office of "Flying Over Innocence" will far exceed the figure of $100 million.

Then, "Back to the Future 2" ranked second with $32.71 million at the box office, and this 'blockbuster' film, which was highly anticipated by Universal Pictures, lost its single-week chart top spot in its first full week, and may not be able to win another single-week box office title throughout the release cycle.

In addition to the two heavyweight films, Eddie Murphy's "Harlem Nightclub" failed to achieve the same release this week as "Flying Over Innocence", but fell 42% to third place on the list, collecting another $13.61 million, and a total of $37.32 million at the box office in two weeks. The estimated $60 million total North American box office is decent.

Disney's animated film "The Little Mermaid" also achieved a 13% box office reversal, collecting another $9.63 million.

Then, the surprise kick of "Scream" out of the top five of this week's list "Mark of Gucci" is undoubtedly the biggest highlight on this week's list.

Because of its excellent quality, various gimmicks and sufficient publicity investment, "The Imprint of Gucci" earned $9.55 million in the first seven days of the opening week with 532 screens, only trailing "The Little Mermaid" by less than $100,000.

Moreover, the fashion documentary's nearly $18,000 weekly box office average figure outperformed all other films on this week's list.