In response to the large-scale invasion and pressure of Hollywood films around the world, the three major European film festivals have been quietly supporting their own films in the past two years.

For example, Cannes and Venice have both increased the number of domestic films in the main competition in recent years. The same is true of the Berlinale, which also has three German films in the main competition, following the Golden Bear in the last edition.

However, the stereotypical Germans are chicken thieves, and this has not reduced the number of Hollywood film nominees. After all, those big-name stars in Hollywood movies are the best signs of the film festival, for example, the chairman of the jury of this year's film festival is Roland Erimerck, the director of the American film "The Day After Tomorrow".

While the Berlinale has always focused on political and social realities, this year's festival has placed more emphasis on diversity, with the exception of the South African film "Carmen of Kayalisa," which is beloved by the festival's president, Koslick, this year's festival focuses more on African themes, especially films about the genocide in Rwanda.

For example, "Sometime in April," a film about the Rwandan genocide, was shortlisted for the main competition, and another film of the same genre, "Hotel Rwanda," will have its European premiere in the non-competition section. In addition, "Lost Children", a film about the conflict between Sudan and Uganda, was also shortlisted for the Best Documentary category.

Overall, this year's festival is diverse in style and particularly competitive.

......

On the 10th, at 7 p.m., the 55th Berlin Film Festival opened.

The temperature at night dropped to about zero degrees, and the weather was not beautiful, and there was a light rain from the afternoon, which made everyone look cold, but the stars who walked on the red carpet were still neon on rainy nights, and the light did not diminish the light.

"Damn, how exaggerated this woman is!"

Ning Hao, who had been staring at the beautiful women on the red carpet, exclaimed, and as soon as He Xin looked up, he saw that it was a member of the jury who appeared on the stage. It should be said that in addition to the chairman of this year's jury, who is a Hollywood director, the other members of the jury can be described as dim.

At this time, a Chinese actress with exaggerated makeup, a V-shaped straight to the navel, the middle door wide open, and an extremely bold evening dress appeared in the jury lineup.

When the jury list was announced, He Xin never understood why the organizers would invite a third-rate Chinese actress who was mixed in Hollywood as one of the judges of this film festival. And it is said that this woman still replaced Gong Li as a judge.

At that time, he couldn't help but think sadly, could it be that in the eyes of foreigners, the Gong Huang in the minds of the Chinese people was actually compared with a third-rate star in Hollywood?

In his previous life, He Xin could often see various exposed photos of this woman on the Internet, and in this life, he has heard of various "glorious deeds" of this woman.

For example, the labels attached to her are all starless, self-practice, witch, etc., she has appeared on the cover of "Playboy", walked the red carpet as she does today, grabbed headlines in a vulgar way, and even starred in anti-China movies.

He Xin looked at the clown-like woman on the red carpet who was like a ghost, pretentious, and always made a pose ready to be photographed. He didn't know what the person would think, but as a Chinese, he felt blushing and embarrassed.

As the shortlisted works of the Youth Forum unit, the order of the red carpet was arranged in the second half of the year, just like the last time in Venice, and today they came out a little early, and waited in the lounge for almost half an hour before finally stepping on the red carpet.

Although he already has the experience of the red carpet in Venice, it can be seen that Ning Hao is still very nervous. Fortunately, the red carpet in Berlin is very short, only more than 20 meters, and the pace is slightly faster, and it will not take half a minute.

"He, welcome!"

Standing on the steps of the Palais des Cinema to welcome the guests on the red carpet at the opening ceremony, Dieter Kosslit, the president of the festival, saw He Xin smiling and opening his arms and giving him a big hug.

"Thank you, Mr. Kosslit, it is a great pleasure to see you again!"

He Xin was very grateful for the courtesy given to him by this kind old man, and recalled that when "Bicycle" premiered here four years ago, the old man also came forward to cheer in person.

"No, no, he, I should say this sentence, thank you for bringing another excellent work to Berlin. Your works are very good, "Lan Yu" made me cry, "Incense" shocked me, but unfortunately they didn't choose Berlin, it's really a pity!" the old man said with emotion.

He Xin was a little embarrassed to say this, he was not easy to pick up, so he had to introduce Ning Hao beside him and said: "Mr. Koslit, this is Ning Hao, the director of "Incense" and "Mongolian Ping Pong"!"

"Wow! I know that this is a talented young man. I'm really jealous to see you all so young!"

The old man smiled and made a joke, and then said to Ning Hao very sincerely: "Mongolian Ping Pong" is a movie that I like very much, and I regret that it was not shortlisted for the main competition unit, of course, this is not something I can decide. But I'm sure Christopher (the chairman of the forum unit) must be knowledgeable, good luck, kid!"

"Thank you, Mr. Chairman!" Ning Hao shook hands with the old man respectfully.

The cold weather has dimmed the red carpet of the Berlin Film Festival, and the biggest star He Xin saw on the red carpet today is probably only British actor Ralph Fiennes.

The ruthless ** officer in "Schindler's List", the romantic and melancholy archaeological historian played in "The English Patient", is one of He Xin's favorite actors in his life, but unfortunately he can't pull his face to take a photo with the other party or ask for an autograph or something.

After the opening ceremony, French director Larry Varnier's "From Man to Man" was unveiled as a film in the competition unit. His film "Indochina" won the Oscar for Best Foreign Language Film.

Although Xiao Douding is translating on the side, his movie He Xin is still struggling to watch, but there is still a judgment in general. Compared with his previous works such as "Indochina", "The Love of Your Life", and "East and West", this movie is obviously much more "Hollywood".

Although many audiences left the theater halfway, after the movie ended, most of the audience who stayed still gave the French director full courtesy, and the applause was very warm.

Walking out of the cinema, the rain had stopped, the air was cold and clear, looking up at the dark sky, He Xin suddenly thought of another movie "Under the Berlin Sky", because he saw the film's director, Wim Wenders, at the opening ceremony.

......

"Boss, it's a tabula rasa again, what should I do?" said Xiao Douding with a depressed face when he came back from the stall.

has been setting up stalls in the film trading market for two days in a row, and "Green Meadow" has always been unpopular, but He Xin is not in a hurry, like them, there is no overseas distribution agency, and movies that rely on their own shouting generally have to wait until after the premiere before they will have eyebrows.

The quality of the movie is good, there is a market, and the filmmakers will automatically come to the door, but if no one cares after the premiere, then it will be a big trouble.

The biggest problem in selling films at film festivals is still the problem of publicity, if you want to publicize it properly, you have to make a big scene. There are generally three routines for the so-called big scenes, that is: buying covers, holding cocktail parties, and brushing stars.

The first two costs are too great, and they are not something that a poor person like "Green Meadow" can consume at all. As for brushing stars, He Xin's face is barely a façade, but they are not shortlisted for the main competition unit, and they do not have the treatment of holding a press conference arranged by the organizer.

Therefore, He Xinda was ready to take risks from the beginning.

Tomorrow afternoon the film will premiere in a cinema hall of the Palais du Cinéma, which can accommodate more than 300 people, and tonight is the perfect time to act.

"How many movie posters are left?"

"There are about seventy or eighty more, but there are many more pamphlets. The head of distribution on the PropNex side replied.

"Nacheng, everyone will rest early today and gather in the hotel lobby on time at twelve o'clock in the evening. Oh, and don't forget to wear all the posters. ”

"Boss, what do you mean?"

Xiao Douding and the person in charge of Bona Publishing, both stunned.

"What's the point, go out and put up posters!" Ning Hao interjected at this time.

This guy smiled and said: "The terrain is optimistic, just around the movie palace, let's put all the posters out at night, this effect is definitely better than buying a cover!"

Bona's head of distribution was more compliant, pushed his glasses, and said, "Is this appropriate?"

Contrary to him, as soon as Xiao Douding heard the idea from Ning Hao's mouth, his eyes suddenly lit up, and he hurriedly said: "What's wrong with this, as long as the publicity effect is achieved, don't forget that we haven't opened yet!"

Bona's distribution director was originally responsible for selling films, so he had to grit his teeth and nod: "Cheng, that's it!"

He Xin glanced at Xiao Douding, who was full of excitement, and said in a deep voice: "It's only seventy or eighty posters, three of us are enough, Xiaohu, don't go." ”

"Then how can such an exciting thing fall on me? No, I have to go!" Xiao Douding said righteously.