Chapter 271: Make every effort to build your own distribution system!

Of course, although these departments have been set up, most of them are still empty shelves, and there are not even heads in charge.

Or there is only one person in charge, and the rest of the big cats and kittens are three or two.

For example, the overseas business department, this department is still an empty shell, with no person in charge and no employees.

But in the future it will become very important.

Because Duan Xiaochen is going to take the international diva route, there will definitely be a large number of businesses overseas in the next ten years.

Then Du Caige felt that the movies he made were also going to go overseas to make a wave of money.

This overseas division will have a lot of power in the future, and may even spin off several branches.

Therefore, the establishment of this department of the overseas business department is quite necessary, but it must be cautious.

If the person in charge is not selected well, it may seriously delay the development of the company.

According to their plan, the current 2-story building is a bit insufficient for office use.

Not to mention placing a recording studio, even an employee desk can't fit.

However, the road has to be taken step by step, Du Caige estimates that now the company can only build a general framework first.

There are some departments that don't really need to be expanded.

When all the departments are expanded, it will probably be a year or two later.

When the time comes, you can rent a larger office space.

It also established subsidiaries and branches to collectivize Dream Mutual Entertainment.

Things work themselves out.

From the setting of the department, it can be seen that Dream Chase Entertainment not only wants to produce content, but also plans to touch with established entertainment companies in terms of distribution and grab a piece of cake.

But how do you snatch food from the mouths of established entertainment companies?

Duan Xiaochen said that this is very unrealistic.

The water in the distribution field is very deep, and the old entertainment companies have established a channel.

In terms of film and television, it is a channel for communicating TV stations and theaters.

In terms of music, it is a channel to open up retailers that can sink into fourth- and fifth-tier cities and even towns.

and channels for external publicity.

If you want to engage in distribution, whether it is domestic distribution or overseas distribution, it is unlikely to bypass the barriers established by those established entertainment companies.

"However, if we give it to someone else, we make a lot less money. Whether it is music distribution, or film and TV series distribution, it must be in our own hands. ”

Du Caige expressed his opinion at this time, "Take the movie as an example. A movie, if the box office gets 100 million. First of all, 3 million will be deducted from the special film fund, and then 5.5 million in taxes. That's 91.5 million left. ”

"Of the 91.5 million miles, about 38 million to 45 million will be distributed to theaters and theaters. ”

"Then the next step is to distribute 5 million to 15 million to the issuer. Because the distributor is responsible for the promotion of the film, scheduling, buying advertisements, signing contracts with theaters, and even the distribution of home video tapes after the release. ”

"Then the remaining more than 30 million is what our content producers can get. ”

"In other words, when we make a movie, the total box office revenue must reach more than 3 times the cost in order not to lose money. ”

"But if we can eat the distribution piece, we don't have to share the profits with the issuer. In this way, if we make a movie, as long as the total box office revenue can reach twice the cost, we will not lose money, and the excess will be earned. ”

Speaking of this, after a pause, Du Caige looked at everyone present and said loudly: "So my opinion is that we must establish our own distribution channels. This piece can cost money and should also cost money. The establishment of a distribution channel is equivalent to a person who practices martial arts to open up the second pulse of Ren Du. ”

"As an executive director, this is something I am determined to move forward. ”

After speaking, his eyes glanced at Duan Xiaochen.

When Chu Jixiang first proposed to do distribution, Duan Xiaochen shouted that it was difficult to do distribution, unrealistic, and it burned money, and it couldn't be effective for a while.

As a nascent company, you should focus on creating quality content first.

In three to five years, we will gradually start to establish distribution channels.

But at this time, she pursed her lips, returned Du Caige's eyes full of grievances, and then said with a smile: "I agree." Let's do our best to get the release done!"

"It was I who first proposed to do the release, and of course I couldn't object to it. Do it, and start doing it right away. Chu Jixiang took a sip of tea and said slowly.

This middle-aged man in his forties, who looked like Sven Wen, raised his head and smiled kindly, and he looked at CEO Gu Yinan.

"Mr. Gu, what do you say?"

Gu Yinan nodded expressionlessly.

If the three executive directors agree with each other, then he, the CEO, can only find a way to implement it, even if he disagrees.

Of course, he doesn't object, it's just a habit to be expressionless, and he doesn't want to be observed in a meeting where his mood swings are observed.

"Yes. Director Chu, since you originally proposed to build a distribution system, you must have a design plan in mind. Mind sharing it with us?"

Chu Jixiang smiled: "There is no plan, only some preliminary ideas. In fact, Duan Dong was right before, and now he wants to do distribution in a traditional way, which not only burns money, but also makes it difficult to bypass the barriers set up by those traditional entertainment industry bigwigs. ”

He pulled out a stack of more than a dozen pages of papers, apparently prepared.

"Even if our company has the help of Jiutian Media, Dahua Zitian and Donglai Entertainment, they will not share their channels with us for free. ”

"So if we wanted to build our own distribution system, we had to find a different way. ”

"We have been saying that we should use the thinking of the Internet to be our entertainment company. I think that to build a distribution system, we can use the thinking of the Internet. ”

When he said this, others didn't react, but Yang Jietao raised his eyebrows, as if these words scratched his itch.

And Du Caige was also moved in his heart.

Thinking of Chu Jixiang's identity, he can almost be 100% sure that the so-called "using Internet thinking to build a distribution system" is from Yan Yingzhen's handwriting.

Chu Jixiang continued to speak in detail.

He came prepared and talked eloquently, first talking about the changes in the distribution of movies and music in recent years.

For example, in the field of films, "the change in the release window time, the release of home audio tapes and DVDs has been advanced, the revenue of online video on demand has skyrocketed, the delay time of international distribution has been shortened, and the rise of electronic ticketing platforms has brought about changes in movie-watching time due to the formation of new ticketing habits" and so on.

There are also "according to the development of the mobile Internet, predicting the huge changes in film distribution that will occur in the future, cooperating with Yuanguang Group and others, purchasing big data, and using big data for precision marketing" and so on, which fooled Duan Xiaochen and other people who were not at the level of posture enough to almost lame.

Du Caige covered his mouth and yawned a little boredly.

These things were nothing new to him.

It's all the way the film industry on the planet has walked.

It's just that he didn't realize that this is "using Internet thinking to make entertainment".

After talking about the movie, Chu Jixiang talked about music distribution again.

The original offline channels can be completely ignored, focusing mainly on online music platforms, focusing on the distribution of digital music.

Even if you want to send collector's DVDs, tapes, and vinyl records, you can also cooperate with Yuanguang Group and other companies to ship them through e-commerce platforms.

Offline channels can be completely abandoned.

Then I talked about TV dramas and variety shows, and then I diverged and talked about overseas distribution.

Chu Jixiang's speech was full of joy and lasted more than an hour.

And the expressions of the top brass varied.

Duan Xiaochen and Gong Liuru both looked confused: Who am I, where am I, why should I attend this meeting, why should I listen to these things?

Please Chu Dong, can you speak Chinese?

Yang Jietao nodded frequently, and even rubbed his hands.

Because if you want to build a distribution system according to what Chu Jixiang said, his role as a chief information officer will be very important, and his power will be very large.

It can even be said that for a period of time it has slightly more power than the CEO.

And if this advanced distribution system is built, he will immediately become famous all over the world, and the whole circle will know his achievements.

Gu Yinan had been listening carefully, bowing his head from time to time, perhaps he had thought about it before.

Chu Jixiang's words gave him an excellent reference and inspiration.

The rest of the executives also listened more carefully, because the three executive directors all expressed their attitudes, and in the next period of time, the company's top priority is to build a distribution system.

It's a weather vane.

In particular, the heads of the distribution department and the engineering department couldn't close their mouths with a smile.

Needless to say, the issuance department is building a distribution system, obviously to push the distribution department to the forefront.

Great power, more staffing, more budgets, and more opportunities for promotion.

The engineering department, when planning the responsibilities of the department, proposed that they be responsible for the maintenance of the entire company, the procurement and maintenance of electronic equipment, the construction of local area networks, and the construction of electronic offices.

To build a distribution system, a lot of equipment needs to be purchased, and the people in the engineering department must be secretly happy.

In fact, the new media operation department is also very important, and it is inseparable from this department to build a distribution system.

For example, in Chu Jixiang's design, the advertising cost spent on traditional media will be reduced in the future.

And invest heavily in building your own new media marketing account.

Use big data to accurately push, with the minimum cost, to achieve the greatest publicity results.

It's just that this department has just been discussed and agreed to set up, and there is neither a director nor ordinary employees, and it belongs to a shell department.

After Chu Jixiang finished speaking, everyone added some opinions and discussed fiercely, and today's meeting was almost over.

It is impossible for Chu Jixiang to put it forward today and immediately set up the specific framework.

At the next meeting, Gu Yinan will put forward a specific plan to build a distribution system.

After a few more discussions, the budget was drawn up and then the implementation phase began.

And during this period, chasing dreams and entertaining each other is not just doing this one thing.

Chasing dreams and entertaining each other, there are thousands of things to do, and there are many things that need to be solved immediately.

After the meeting, Duan Xiaochen stopped Du Caige: "Brother, I have something to discuss with you, let's find a place to sit." ”

Du Caige is naturally indispensable.

Duan Xiaochen also called the interim director of the legal department, the director of the creative and production department, and the two deputy directors in charge of film and television and music production, and the six of them went downstairs to a dessert shop to sit and chat.