BMW AG is currently the leading joint venture company in China. Although Yang Dongxu has always wanted to focus on national brands and also wanted to get the R&D center to China, with the current domestic market, national brands are in danger of going to the low-end market, and it is a fool's dream to dominate the domestic high-end automobile market.

Putting aside the argument that the moon is finer than China's, in the field of automobiles, whether it is the engine or the gearbox, whether it is the wheel hub or the bearing, in addition to imitating the liberation of the former Soviet Union's stupid and rough materials, and the horizontal bar roaring tractor that is still an unsolved mystery until later generations, domestic automobile companies have indeed been completely blown up by foreign countries in other aspects.

After all, technology accumulation is not an overnight thing, although the domestic technology in the automotive field is catching up. However, the competition in the entire automotive industry is quite fierce, and everyone is rushing forward with all their strength, and it is not ordinarily difficult to catch up.

And at present, large international automobile companies are doing technical blockade on the domestic automobile industry, while suppressing them in various ways. For example, if the technology of a certain part in China comes up, the price of this part in the entire automotive field will decline rapidly.

It seems that because China produces this part, production is greater than demand, so the price has fallen. But in fact, the major auto companies have bad intentions and want to use such targeted means to make China's auto research and development unable to recover costs.

Such a continuous technical blockade and various targeted suppression have made it difficult for the development of domestic automobiles, and they have slowly begun to become the foundries of the world's automobile companies, and even some automobile companies have begun to give up their own research and development.

Yang Dongxu really wanted to pull the automobile manufacturing industry, but he was really powerless, so he could only sigh and work hard to develop himself. Let the domestic auto industry not completely become the target of pig killing by foreign auto giants.

In the conference room of BMW Motor Company, Yang Dongxu couldn't help but sigh as he listened to the reports of the people below and the plans of BMW Motor Company in the next few years.

After last year's financing, BMW's sales can be said to have come to a jaw-dropping growth, and the major shareholders have used their own resources to continue to endorse BMW AG.

In this way, whether it is the Audi series of official cars, the Mercedes-Benz series of commercial cars, or the BMW series that is about to be called the car of the third child, it has been a big hit, and the production of Maserati core sports cars has set a record high.

In the high-end car field of the domestic market, BMW can be said to be a standout, among many joint venture brands, only the German Volkswagen, which also has a share of official cars, can barely keep up with the footsteps of BMW.

But this can only keep up with the sales of commercial cars because of the influence of official cars. Other aspects are still being played.

This year, BMW's sales have further increased, especially after the launch of imported models of overseas vehicles for both official and commercial use.

Yang Dongxu wants to tell Volkswagen that the so-called imported cars, in fact, the production technology of both the engine and the gearbox is the same, but it is only produced abroad and the other is produced in China, and it is labeled differently, and even many parts are marked as domestic production.

But car buyers don't seem to listen to them at all, and even when someone tells them, they don't believe it. I'd rather spend more money on imported cars, and even make a deposit for a few months, in short, I want to import more than domestic ones.

Therefore, if Yang Dongxu throws away the signboard of BMW AG's joint venture at this time and completely localizes the automobile company, it will be a disastrous consequence for the company's mid-to-high-end market.

So sometimes it's not that he doesn't want to do it, but he can't do it, even if he is a traverser, but the domestic consumption concept of these high-end goods is here, and he thinks that foreign cattle and imported cars have face, what can he do?

"Three requirements, the first is that the current official car allocation is prevalent, and more official car market must be won this year. Second, in terms of commercial vehicles, spending money and advertising must make the fame go further.

Don't let customers feel that the car is just a means of transportation, to make the car a luxury in their hands, is a capital that can be shown off, and the boss who can drive a Mercedes-Benz series of commercial cars is the rich boss.

This concept must reach the heart of every consumer through advertising and operations. Thirdly, we've been playing in F1 for a few years and it's time to win the championship. After listening to the report and the discussion between shareholders, Yang Dongxu put forward three requirements.

Everyone naturally has no opinion on these three requirements, especially the accurate psychological positioning of commercial vehicles is even more amazing. Although this is not the first time, it definitely grasps the hearts of consumers.

As for the Formula 1 cars, most of them need to be done by the Italian branch. Yang Dongxu packed Maserati and took it down, except for cleaning up the top management of some companies, the structure of other companies was basically retained, and even sent researchers from the Soviet Union to supplement the engine research room.

At present, the Maserati series of sports cars are only manufactured in China for some parts, and are not produced in China, all of which are produced in Italy and then imported into China.

The situation in the domestic market is like this, as long as the import tariffs are removed, you can still make a lot of money, and he doesn't do it, some people do it. For the sake of the company's development, he can't get along with money.

And participating in F1 and winning the championship is not only his obsession, but also the loyal desire of Maserati's old employees, and even Maserati's fans, to their loyal elegant and noble queens.

If you say that in China, the queen always feels a grade worse than in the past, but after the queen has appeared more than once, and even now many existing royal families are also the queen, the most famous is the British queen, and it is not rare for a female prime minister to be abroad.

So even in the hearts of male customers, the queen is not weaker than the king of Ferrari, and some people even feel that the queen is very inspirational to kill the king.

And now Maserati is supported by Yang Dongxu to ask for technology and money, and the originally poor queen has been dressed up, and the only thing missing is the champion of the F1 car to crown her crown, so this must be taken down.

Perhaps it is a fame to play sports cars in China, playing with all kinds of high prices and fashion sense. With Mashati's current fame in the world, although it is overwhelmed by Ferrari, it is basically comparable in the psychology of domestic consumers, because the prices of the two are comparable.

In the eyes of foreign consumers, because in addition to Maserti and Ferrari, they have other sports cars to choose from. The sports car market is not as hot as it has just started in China, and people have already played culture and grade, so they want to fight Ferrari in the international market.

After the meeting, the company's shareholders have a high-level dinner, which is a reserved item after each shareholders' meeting makes a major decision. didn't choose the revolving restaurant that is very popular now, but directly asked for a luxurious box at Yang's banquet.

"How will the big boss lower it to a few more points?" At the dinner table, Bai Feng looked at Yang Dongxu with a smile while holding a wine glass.

In addition to the general direction, there is also a resolution at today's meeting, that is, shareholders try to promote the use of BMW cars in their own companies.

A few years later, an eldest sister said to a domestic automobile company that was quite heartbreaking, "You don't even drive the cars you produce yourself and sell them to consumers......

In one sentence, all the CEOs of domestic automobile companies are tied together and KO in one move, and these CEOs have no room to resist. And Yang Dongxu didn't want to be tied up and knocked out in a few years, so he implemented this policy early.

Anyway, whether it is fame, quality or design, BMW is second to none in many things, and there is no reason why it should not be implemented within the company.

Compared with the silence for a period of time after being released from prison, Bai Feng can be said to be high-spirited now, and he has the style of scolding Sister Fang Xuan in Hainan at the beginning.

After the beginning of the year, PHS pressed the other three major communication operators ugly, and the backward technology does not need any funds for research and development, as long as these technologies are thoroughly used.

There is no need to invest heavily in the establishment of base stations, because people are constantly taking the edge ball of fixed-line lines, and they are also using solidified signal bands.

Although the market often has a bad signal of 'hey, hey,' scolding the street, it can't stand up to people being cheap. The cost of one mobile number is almost worth two people.

"Where are the production costs, and you know the profits. And in order to maintain the brand image, this is not a question of whether the discount is preferential or not, but it must be this price, and the lowest discount is this. Yang Dongxu glared at Bai Feng speechlessly.

This high-spirited eldest sister seems to have been very uncomfortable with him in the past few years, and some time ago she was turned over by a serf and looked down on the singing family, and she and Baixi were always waiting for her and Baixi at the dinner table.

Because Bai Qian was able to rise, her matchmaking played a vital role, so she was even more angry in her heart, and she naturally would not let go of Yang Dongxu, the initiator.

In fact, Yang Dongxu expressed his wish for this matter, and the person was indeed introduced by himself. But people have a good vision, and they directly won the cable technology and other high-tech technologies, and they turned over at once, he really didn't expect that Bai Feng was indeed a little wronged against him like this.

However, when he was wronged and Bai Feng was angry, he always had some confidence not to do it, especially when Bai Qian was sitting next to him.

"Don't make a fuss about Bai Feng. "Come to Tianqing, this big brother has spoken.

Although in this circle, because Yang Dongxu can make the most money, he can also take them to make money, and the right to speak is very heavy, and even many times others can only listen to it.

But at present, the boss of the circle is coming to Tianqing, whether it is age, background, or capital, he will come to Tianqing to be one by one, after all, Yang Dongxu can make money, but he can't bear to have a mine at home, and there is more than one mine.

Bai Feng pouted and gave his boss this faceless, although it was a little strange that several peer competitors turned out to be members of a circle, but the competition was competition Most of the time, they cooperated and harvested enough benefits. So it's not unusual to have huge profits in this way.

"I don't have a problem with using my own company's car, but it's still the kind I mentioned before, and it's easy to run to the mine in the city, or other places with poor road conditions. After stopping Bai Feng and getting into trouble, Lai Tianqing spoke.

Yang Dongxu nodded in understanding, the off-road vehicle series BMW has begun to include the research object, and is now looking for off-road vehicle companies with good technology but poor management abroad to prepare for acquisition to accelerate the process.