Samsung, Panasonic, Sony, Nokia and other bigwigs have a very significant effect.

Originally, the resistive screen mobile phone was basically the pear mobile phone of Huanyu Technology, but with the addition of this number of brands, the sales of pear mobile phones were declining rapidly.

Pear mobile phone has always been the most important business of Huanyu Technology, and there is no one.

It seems that this is just affecting the business of Pear Mobile.

But in fact, the suppression of pear mobile phones is to suppress a series of businesses of Huanyu Technology.

If the pear phone is affected, then the systems, chips, screens, and future mobile Internet that are incomparably related to the pear phone will be affected. It can be said that the pear mobile phone is definitely a hair that moves the whole body.

"Brother Jian, how about Samsung and Panasonic's resistive screen technology?"

"It's pretty much the same as ours. ”

"What about the price?"

"The price of their press conference is about 5,000 yuan, but this is not the terminal sales price. The terminal sales price is lower than the price of their press conference, the lowest is Nokia, their terminal retail price has dropped to 4500, and even 4300 yuan in very few areas. ”

Zhang Jianming reported the information in his hand to Chen Yu and said.

High-end phones have always been the most profitable.

Not to mention the previous 5,000-6,000 yuan, even if the retail price is more than 4,000 yuan, the profit is very large.

So, the price reduction for these phones is completely understandable.

"Mr. Chen, I think our pears can also be lowered appropriately. ”

"No, I can't. ”

Chen Yu directly refused.

Zhang Jianming's price reduction, Chen Yu naturally understood.

The pear mobile phone is currently the highest price on the whole network, that is, 6000 yuan.

If it was before, 6,000 yuan was naturally not high.

Because there is no competition.

Others like Samsung, Sony, Nokia they haven't followed up yet.

Only the pear mobile phone on the whole network is a resistive screen mobile phone.

In other words, only the pear mobile phone on the whole network is the most eye-catching resistive screen mobile phone.

Because although there were resistive screen mobile phones before, the previous resistive screen is completely different from the current resistive screen.

The pear mobile phone can be said to subvert the concept of the traditional resistive screen mobile phone.

This is also the reason why pear phones can be sold at such a high price.

But now there's competition.

In the case of almost the same function, the competitiveness of the pear mobile phone is much weaker.

But despite this, Chen Yu still refused.

Although the price reduction of pear mobile phones is still extremely profitable, once the price is reduced, it will affect the brand of pear mobile phones.

The pear series is the most high-end brand of Huanyu Technology.

Obviously, the more high-end the brand, the more expensive it is.

Have you ever seen a high-end brand with a very cheap price?

It's basically impossible.

"Nokia, Samsung, and Sony, their brand strategy is one brand that includes all categories, but our brand model is different from theirs. Pear mobile phones, it is necessary to keep the price high. ”

Chen Yu has never believed that if the market price is high, the product will not be sold.

The world market is too big, as long as your product is good enough, he must have a market.

Even if only 10% or even 20% of the people who buy your product, you can make an incredible profit.

"However, Mr. Chen, if we don't reduce the price in the current situation, our sales will definitely be lowered. ”

"It's normal to pull down temporarily, but it's not necessarily necessary. Originally, resistive screen mobile phones were made by our family, but now Samsung, Sony, and Nokia have joined in, and he will also expand the market on the other hand. Our pear mobile phone is the first to make a resistive screen mobile phone, not to mention foreign countries, in the eyes of people in the domestic market, everyone is still more recognized for pears. ”

"That's right, but Sony, Samsung, Nokia...... These brands are also very strong. ”

Zhang Jianming's worries are not unreasonable.

If you take a general brand, pears can certainly be killed in seconds.

can take Samsung, Sony and pear, pear does not have too many advantages.

Although in it, there will still be some people who will choose pears.

"In that case, the way we do this should not be to reduce prices, but to increase brand awareness. If everyone thinks at a glance that the pear brand surpasses Sony and Samsung, isn't that okay?"

"Mr. Chen, isn't this too difficult. ”

Zhang Jianming was a little embarrassed.

Let's be honest.

Although Pear is the first brand of mobile phones in China, it has not surpassed Samsung, Sony, and Nokia.

Well, that's pretty polite.

In terms of comprehensive brand power, pears are far inferior to Samsung, Sony, and Nokia.

After all, these brands have been influencing people's judgment for decades.

The pear brand has only appeared in recent years.

Even if the pear brand is very high-end, this high-end does not completely exceed the strength of these foreign brands.

"How do you know if it's difficult and don't try?"

Chen Yu kept smiling.

The establishment of the brand may seem like a long time though.

But that's not necessarily the case.

Under the influence of the new high-tech superposition, the brand awareness of many products can explode in just a few years.

For example, Xiaomi in the previous life.

Many people can't believe that Xiaomi created the Xiaomi brand as soon as it was launched.

Another example is Huawei.

Do you dare to believe that Huawei's brand power can compete with Apple in China?

Even, in the area of high-end mobile phones, Huawei does not lose to Apple at all.

Of course, this is almost impossible for many people at the moment.

"Brother Jian, bring Wu Kai and Yifei here, and let's discuss the plan to enhance the brand. ”

The solution to boosting your brand is simple.

One is through product power, the other is through advertising, and of course it will take some time.

At present, the product Huanyu Technology has, and the time is temporarily unfavorable to Huanyu Technology, so the most important method is advertising.

Although Zhou Yifei and Wu Kai can't believe what Chen Yu said about the brand power exceeding Samsung and Sony.

But to be honest, letting the price of the pear phone drop is not a very good coping strategy.

Rather than that, try it.

After the high-level discussion, the planning department of Pear Mobile began to produce a series of advertising plans.

However, after reading these plans, Chen Yu was not very satisfied.

Although these advertising schemes look good, they are really decent and do not have any particularly eye-catching highlights.

"This won't work. ”

"Neither will this one. ”

"This ad is too ordinary, and this kind of ad is at most to increase our sales, but it doesn't have much effect on our brand power. ”

"This one doesn't work either......"

Chen Yu vetoed more than a dozen advertising plans in a row.

Wu Kai had some headaches: "Mr. Chen, these plans have been selected from hundreds of plans. For example, I think it's very good. ”

Although it is like an advertising plan, Chen Yu will not participate.

But Chen Yu has always been very demanding, as long as he participates, he has to do it to the extreme.

"This doesn't work, it's not forced. ”

Chen Yu shook his head.

"Forced, what is forced?"

"It just makes people feel high-end and high-grade at a glance. ”

"This, this ......"

This argument seems plausible, but it is actually too general.

What kind of plan is high-end and high-grade at a glance?

"Don't do this and that, come on, see how this plan goes......"

As he spoke, Chen Yu wrote a sentence on the blank document:

[He...... Redefining mobile phones].

(End of chapter)