Chapter 360: In addition to propaganda, it is still propaganda!
At around four o'clock in the afternoon, Liu Zixia carried a large bag of things and returned home with two little guys.
After sharing the food and play things bought from the playground with the children at home, Liu Zixia went directly back to his room.
Li Meng read the script for a morning and slept in the afternoon.
At this time, she was scrolling through Weibo in the living room, and just saw Liu Zixia and Lu Chenghua, Feng Datie and others gambling on Weibo at noon.
"Zixia, you're really impulsive this time. ”
Liu Zixia opened the curtain and entered the door, Li Mengyi raised his head and said with some concern: "That's 100 million, you are really generous!"
As one of the protagonists of "Love Apartment", Li Mengyi is very confident in the ratings of this show, but Li Mengyi does not think that Liu Zixia can win the bet with Orange Fruit Satellite TV, and thinks that he is sending money out, and he paid 100 million yuan for nothing.
"Generous?" Liu Zixia was stunned for a moment, then reflected, and said with a wry smile: "What, Mengyi, don't even you have confidence in me?"
Liu Zixia is bitter in her heart, is this still her own daughter-in-law?
People's daughters-in-law are fully supportive, and when you come to you, you directly give him a worry, it's no wonder that Liu Zixia can be happy.
"Aren't I worried about money!" Li Mengyi was a little embarrassed, she quickly remedied: "Besides, Orange Fruit Satellite TV is an old entertainment TV station with a high audience base. ”
Li Mengyi turned around, looked at Liu Zixia and continued: "On the weekend, at least 7 out of 10 people watch Orange Fruit Satellite TV, and Shanghai Satellite TV can't be compared with others at all. Moreover, our TV series collided with them again, this is to compete with them for the rhythm of the audience. ”
"You don't have to worry about ratings. ”
Liu Zixia took off his coat and hung it on the hanger, and said: "Shanghai Satellite TV has now reached the middle stage of transformation, and the viewers of those traditional programs are lost. Our "Love Apartment" is mainly aimed at office workers and those young and middle-aged people who are under pressure, and the audience of those traditional programs will not like this drama. ”
Generally, the audience who likes traditional programs are some elderly people in their fifties and sixties, and most of the office workers are young and middle-aged people before the age of 40, and even some teenagers will like this kind of joyful sitcom.
"Also, even if the ratings are not high when we start a day or two, it doesn't matter, as long as people who have watched our show, they will definitely go to the Internet to discuss it. At that time, those who haven't watched it, if they see these discussions, they will have a sense of curiosity, and if they are curious, they will want to watch it, and then they will not be worried that the ratings will not be raised?"
Liu Zixia is still very confident at this point, after all, in his previous life, there was a precedent for the explosion of "Love Apartment".
"Well, I hope you can shrink your wish. Li Mengyi was obviously still a little worried.
"Okay, let's not talk about that. Liu Zixia waved his hand, "I have to tell you something." ”
Li Meng was stunned for a moment and said, "What's the matter?"
"Trouble!" Liu Zixia said helplessly: "We're going to get busy next! I promised to go to Shanghai TV before, if they sign our drama, I will fully cooperate with the publicity as the leading actor...... Of course, just on behalf of myself, Shanghai TV should also look for you in a few days. ”
"If you're looking for it, go for it. Li Meng said indifferently: "Anyway, as long as you don't leave Shanghai, it's fine." ”
"Good. ”
Liu Zixia nodded, and suddenly said shyly: "But in terms of labor fees, we have to negotiate in advance! I only said that I would participate for free, but I didn't agree that you would also participate in the publicity for free." ”
"Looking at the expression of your money fan, how much do you regret doing free publicity?"
Li Mengyi said with a smile and a smile: "If you promote your own film and television drama like this, you can get two or three hundred thousand labor fees! You are willing to pay 100 million yuan, and you still care about these two or three hundred thousand yuan?"
"Hey, look at what you said, I don't want to lose face?"
Liu Zixia stepped forward, gently pinched Li Mengyi's face, and said, "Besides, no matter how small a mosquito is, it is still meat, and I still have to feed you and Yueyue, but it's very hard." ”
Li Mengyi slapped Liu Zixia's hand away and blurted out: "Then I'll raise you." ”
Liu Zixia's mind suddenly flashed a particularly classic scene from a movie in his previous life, so he said with a smile: "You take care of yourself first, fool!"
......
In the blink of an eye, a month has passed.
A lot of things happened during this time, and there are three things related to Liu Zixia:
The first case is the infringement lawsuit between Li Zixia and Luo Feng, president of ZUES Group.
Unsurprisingly, the lawsuit ended in the fiasco of Luo Feng of the ZUES Group.
In addition to stopping the infringement and publicly apologizing to Liu Zixia, Luo Feng also compensated Liu Zixia with 390 million in compensation.
Among these money, in addition to part of the infringement compensation demanded by Liu Zixia, the remaining more than 300 million yuan is the sum of all kinds of income that ZUES Group has used Liu Zixia's various songs for more than half a year.
As soon as the verdict of this lawsuit came out, it can be said that it set off a frenzy in the entertainment industry.
On the Internet and on TV, there will be news that a certain star sues a certain nightclub, and what is surprising is that almost all of them are 100% successful.
This has allowed those out-of-gas singers, personalities who have lost their money, to find a way to make money, and it comes quickly!
The second thing related to Liu Zixia is the follow-up incident of the 'Yueyue kidnapping case'.
With the arrest of Jiang Hu and Jiang Ritian, Xu Peng and they successfully extracted a lot of useful confessions from the mouths of the two.
Jiang Hu's errand runner, Bai Yong, nicknamed 'White Face', has been arrested in Yangcheng.
As for Luo Feng, the mastermind behind the kidnapping case, because Jiang Hu did not spit out, he let him escape.
However, because of the all-round anti-gang and anti-evil campaign in Shanghai, Luo Feng's industry shrank and then shrunk, and the whole person was in a mess.
As for the third thing, it is the promotional event of "Love Apartment".
Since the day of the shocking bet on Weibo, Shanghai TV has begun to recklessly carry out various promotions of "Love Apartment":
All the channels of Shanghai TV, Shanghai Satellite TV, Shanghai Finance, Shanghai Entertainment, and even Shanghai Drama Channel, have begun to carry out all-round publicity for "Love Apartment".
It doesn't matter if it's a tidbit broadcast at the finale banquet of "Love Apartment" or a trailer for post-production......
All of them were used as videos to promote TV dramas, and they were arranged for important advertising periods on various channels, and they were played on a loop, almost missing the audience.
It seems that this time Wu Bing is determined to make "Love Apartment" known to everyone.
After all, all the channel advertising space of Shanghai TV has to charge advertising fees, and Wu Bing even did not hesitate to occupy advertising space to promote "Love Apartment", which is not difficult to see his determination.
As for why Wu Bing did this this time, to put it bluntly, there are actually two main points.
The first is to compete with Orange Fruit Satellite TV, which dares to ridicule Shanghai TV, for this breath!
As for the second point, in fact, after watching the first episode of "Love Apartment", he really thinks that this drama is very suitable for the TV station in transition.
Moreover, as a new start for Shanghai TV in 2015, he must make Shanghai TV an instant hit in the new year, so that all Chinese people will remember Shanghai TV station!
So, in addition to propaganda, it's propaganda!
......
In addition to the publicity offensive of Shanghai TV station, Tang Yifan bought the most conspicuous and eye-catching advertising space on all large websites in China except Penguin.com.
And according to Liu Zixia's positioning of this TV series, the focus of publicity is on the three points of 'love', 'comedy', and 'stress relief'.
Because no matter which TV series it is, 'love' is always the theme, and there are friendship, love, and family affection in "Love Apartment...... No matter which one you single, it is full of positive energy.
Another 'comedy' and 'stress relief' are two inseparable points.
Now that life and work are so stressful, after a busy and tiring day, it is most important to be able to relax, relieve fatigue and release stress after returning home.
Nowadays, young and middle-aged people are inseparable from mobile phones, the Internet, and WIFI.
Therefore, compared with Shanghai TV, the publicity on the Internet is more overwhelming.
Of course, Orange Fruit TV and Orange Fruit TV's "It Turned Out to Be Love" is not to be outdone.
In other words, all the publicity of the main TV series is this old way, and there is nothing new!
Because during this time, in addition to "Love Apartment" and "It Turned Out to Be Love", there are other TV series that will be officially released at the beginning of the Lunar New Year, and they are also promoting.
It's just that compared to these two dramas, the other dramas are overshadowed.
"I'm really looking forward to it, and I'm itching to see so many spoilers every day. ”
"Compared to "It Turned Out to Be Love", I am looking forward to "Love Apartment" more. ”
"I heard that "Love Apartment" has already completed post-production and has passed the review, I don't know when "It Turns Out to Be Love" will be completed......"
The discussion of "Love Apartment" and "It Turned Out to Be Love" is something that netizens are doing every day.
After all, the two TV series have been promoted for a month, whether it is on the Internet or TV, netizens are about to vomit, and their curiosity is getting stronger and stronger.
Just when everyone was talking, since Lu Chenghua, who completed the gambling contract with Liu Zixia on the Internet, and the official Weibo of Orange Fruit TV, they also posted a Weibo with the same scene:
""It Turned Out to Be Love" was all edited and produced yesterday, and it was sent to the Shanghai Transmission Point General Office for review this morning, and the trailer of the full version of "It Turned Out to Be Love" will also be launched on time at 7:30 this evening, good friends, are you looking forward to it?"
As soon as the two Weibo posts were updated, netizens suddenly became excited: I have been waiting for a month, and I finally heard a good news!
Especially the fruit fans, as well as the fans of the protagonist and supporting roles of "It Turned Out to Be Love", they trembled with excitement and rushed to tell each other, and they could finally see the full version of the trailer.
............
(PS: Warmly celebrate the 69th anniversary of the motherland!)