The fat guy Li who is busy with the opening of Next Magazine in Hong Kong definitely doesn't know where he provoked these bigwigs in the entertainment industry, and in the end he will definitely know that it was Qiao Feng who issued the ban order, but he will definitely not know the real reason.

When the fat guy Li jumped up and down and scolded, and the strongest ban order also caused an uproar in the whole Hong Kong, and it became more and more intense, Qiao Feng, the initiator, was in the United States today with Gong Li to attend a banquet and tomorrow to the crew and Zhong Chuhong for half a day and a day.

However, the things that should be done have not been left behind, such as the acquisition of the game industry for Zhong Chuhong.

Two companies that are about to go out of business, Atari and Activision, have little resistance to the acquisition proposed by Qiao Feng's side.

But this is not surprising, anyone is on the verge of death, at this time someone throws a rope, regardless of the quality of the rope, whether it can be pulled or not.

Atari and Activision are the ones on the verge of death, and Qiao Feng is the one who threw them a lifeline.

The heads of these two companies did not hesitate to grab the rope that Qiao Feng threw over.

The whole acquisition went smoothly, one was willing to buy and the other was willing to sell, and the shareholders of the two companies were not qualified to put forward any excessive conditions, so the whole acquisition only took a short time.

After the completion of the acquisition, Qiao Feng hired professional managers to adjust and clean the personnel of the two companies.

The layoffs that should be made, the promotions that should be promoted, of course, remain the same for most people.

At the same time as the personnel adjustment, Qiao Feng also proposed a new game production plan.

Resident Evil.

As a man who wants to build a world-class media empire, Qiao Feng never just thought of games when he bought a game company.

Games are only an important part of the entertainment industry chain, its existence is not just a game for the sake of games, for Qiao Feng, it also has to serve other links and provide content.

It is also based on this consideration that the game chosen by Qiao Feng is the movie series Resident Evil adapted from the longevity game that has a very prominent performance in the movie.

The movie Resident Evil not only made Milla Jovovich popular, but as a derivative movie, Resident Evil also played a huge role in the sales and distribution of its parent game.

There are many people who like Resident Evil games and follow movies, and more people know and play games because of Resident Evil movies.

Resident Evil is arguably the most successful game adapted from the original time and space into a movie.

Ironically, Capcon, the game company that made Resident Evil, did rise to prominence after the collapse of Atari.

For Atari in its most glorious period, it was definitely the first mountain in the gaming world, overwhelming all opponents powerless.

But he had no choice but to die by himself.

Atari's parent company, Warner, spent 6 weeks making "ET the Extra-Terrestrial", the most famous IP bad work in history.

ET Alien is one of the most classic sci-fi movies, but the game adapted from it is the most pitiful adaptation, and there is no one.

During the Christmas season of 1982, E.T. Aliens sold 150W copies, while Atari prepared 4 million copies.

The extra 250W cartridges ended up in the Alamogordo Junk Town, New Mexico, along with some other unsellable inventory.

Under the policy of "quantity over quality" implemented by Atari at that time, nearly 10,000 games appeared on the American market within a year.

The abundance of homogeneous garbage games caused a complete loss of confidence among American players, and eventually led to the market crash of Christmas Day 1982.

In the four years since, no one in the United States has dared to talk about the game industry, and the local console market has completely disappeared.

That year, a mistake in the decision caused the brilliant Atari to completely lose control of the North American market.

The nearly three-year ice age caused the original $3.2 billion game market to shrink to about $100 million in 1985, a drop of more than 97%, and some experts predict that it will take 20 years for the US game market to recover.

But there is an old Chinese saying that if you don't break it, you can't stand it, and if you break it, you will stand up, and the collapse of Atari has made many companies see an opportunity to take advantage of the situation.

Among them, Nintendo is of course the biggest winner, Nintendo learned the lesson of this crash impact and established a "royalty system" on the "red and white machine" FC to control the quality of game software.

And in 1985, after the debut of "Super Mario Bros.", it set off a fever storm in North America.

It then took Nintendo just three years to restore the market to the state it was in the heyday of Atari, and that year only the FC software market surpassed the $400 million mark.

However, Nintendo was only the lucky one under the Atari crash, and there were other companies outside of Nintendo that were also taking advantage of the situation.

Among them is the original space-time development in addition to Resident Evil's Kapcon.

At the beginning of its establishment, Kapukang was engaged in electrical retail, mainly selling arcade substrates and machine related motor parts.

Then, when the business was booming, the founder heard that the most popular game manufacturer at the time was eager to find a partner for OEM production because its own productivity was far from meeting the market demand for "Space Invaders", and he decided that it would be a once-in-a-lifetime good deal, so he actively approached the manufacturer TAITO.

The investment quickly paid off, and the entire investment was recouped that year, and the cumulative sales of the following year exceeded 500 million yen, and the profit margin was as high as more than 15%.

Then, when the company was looking at game development and wanted to develop its own games, but was worried about Atari's high domination of the market, the opportunity fell from the sky.

Atari messed herself up and killed herself.

At this time, Kapukang was separated because of shareholder differences, and the founder became independent from the original company and officially founded Kapukang.

Capcom initially had fewer than 10 full-time employees, and it simply couldn't afford to start large-scale game development.

But that's not a problem.

Because it was a chaotic period after the Atari catastrophe, the game industry lost a strong market leader and showed a depressed and bleak state of decay.

Columns in the New York Times and Nikkei Shimbun invariably claimed that the short-lived video game entertainment market was at the end of its rope, and that many prominent game companies began to survive the long "harsh winter" through large-scale layoffs and salary cuts, and a major game company in Kobe alone cut more than a quarter of its staff that year.

This gave Capcom the opportunity to directly advertise in major newspapers to recruit game-related technicians with high salaries, and at that time, when major game developers in Japan were laying off employees, Capcon's large-scale recruitment campaign immediately caused a strong response and attracted a large number of game development talents.

Opportunities are always reserved for those who are discerning and prepared, so Capcon, who seized the opportunity, quickly produced a number of excellent games that were popular one after another.

Lei Dazui said that even pigs can fly when they stand in the wind.

Kapcom is not a pig, so it has to be taller than a pig and flies better.

With the creation of the classic Street Fighter among the classics, Capcom began to be praised by game enthusiasts as the "Action Genius", and this title was later recognized by the entire industry.

At least half of Capcom's success was due to Atari's poor decision-making and self-collapse.

Qiao Feng is now taking another classic of Capcon, Resident Evil, as the rise of Atari, I don't know if this is a bit of a special reincarnation.

Book Keju Reading Website: