Chapter 665 - Toy Feeds Back Ratings?
"Big Bird Cartoon Remake?"
On the set of Tiga, in a lounge converted from a "dressing room", Director Tao drank tea while flipping through the documents on the table.
The origin of this document is unknown.
The application submitted by Big Bird Group was approved after being reviewed by the relevant departments in Beijing. Big Bird Cartoon will be restructured and reorganized in 2022.
"Yes!"
Director Tao praised: "You kid is silent, I didn't expect to hold back such a big move." Tell me honestly, which big guy's thigh did you hug?"
"Not a big guy......"
Meng Lang shook his head and said: "In the past two years, policy control has been relaxed, and private aerospace companies have emerged in an endless stream. What I dared to think of and didn't dare to do before, now I can. ”
"That's a good thing!"
Director Tao sighed: "In this industry, I also found some abnormalities. In the field of radio and television, there are fewer and fewer film and television dramas produced every year. ”
"On the contrary, it is an online drama, increasing year by year!"
The Internet is crowding out the living space of traditional TV networks, and more and more families are using TV as a new port of the Internet, which has shaken the existing industry model from the foundation.
If you don't change, you die!
The restructuring of Big Bird Cartoon this time may be a great attempt to bring people who are far away from the "living room" back to the TV.
It's hard to do that!
But Meng Lang and Director Tao are willing to work hard for this, even if they invest a lot of money, they still have no money......
Director Tao has agreed.
After the restructuring is completed next year, he will submit an application for "sick retirement". Leaving Jiangchuan TV, he joined Big Bird Cartoon as the director.
Meng Lang finally breathed a sigh of relief.
......
Early October.
"Yu-Gi-Oh: Duel Kingdom" is still on the air, and due to the fact that there are more than 60 episodes of the series, coupled with the urine nature of "one duel at a time", the progress of the anime plot is very slow.
It is expected that in another half a month, the game BOY will be able to meet with Becas for a battle between the "Millennium Artifact".
At this time, PD's new work was launched.
There are two works in total!
One is a live-action drama, a series reboot, the orthodox sequel to the metal hero Gaban "Metal Hero Shaliban".
The other is an anime, an original world view by PD Animation, which does not belong to any series of "Cosmic Star God".
The Chariban will be broadcast on TBS Shui Yao Theater, and the Cosmic Star God will be on the Big Bird Cartoon, which will be broadcast in two episodes from 18:00-19:00 in the afternoon.
Both landed on Big Bird Video.
Chariban started broadcasting one day earlier, inheriting the glory of its predecessor Gaban, and the performance of the first episode was quite gratifying and received a good response.
Cosmic stars are the opposite......
is also produced by PD animation, and the popularity of Yu-Gi-Oh is too high. The cosmic star god was launched, and no one noticed it at all.
Miserable!
It's miserable!
How miserable it is, Meng Lang doesn't want to say anymore. Anyway, the ratings of the premiere are no worse than the "Egg Miracle" that premiered on Western Satellite TV that year.
The egg magic trail of that year, that was because the broadcast platform was not good, so the ratings of the premiere were unsatisfactory. When CCTV Children's rebroadcast, the ratings were still fierce!
But the cosmic star god ......
You can only blame Yu-Gi-Oh!
Boy, who has colorful hair, plays cards with bells and whistles, and likes the game of God drawing cards, is too popular.
When the Yu-Gi-Oh animation was broadcast, the children watched the animation attentively and applauded every time King Kouhu was cheered. After the animation is broadcast, the children are playing cards and drawing cards, and they have a lot of fun with their friends.
"It's a crime of non-war!"
Meng Lang comforted Wang Kui and said, "It's okay, I won't blame you for this." In two days, when Yu-Gi-Oh is finished, the situation will improve!"
"Really?"
Wang Kui pursed his lips and said, "Why do I think that even if the game king is over, few children will like the star god?"
That could never be ......
The audience of the cosmic star god is mainly children who like space adventures and robot fighting.
This group is large.
When it comes to elements like space, adventure, robots, combat, and more, few boys will resist. The success of Transformers is a good example.
The reason why the original cosmic star god gives people the illusion of being "unpopular". The main reason is that Blue Arc lacks financial resources and is not very effective in publicity.
Actually, the feedback is very good.
With Pengda's financial resources, the publicity resources are absolutely sufficient. Even if he was suppressed by Yu-Gi-Oh, Wang Kui felt that the sky was falling, and the ratings were still 1.73%!
The friend next door is crying!
PD's so-called "miserable ratings" have no face, and if they are placed in other companies, they are "pillar" level works.
People are more angry than people!
Regarding the performance of the Cosmic Star God, Meng Lang was actually very satisfied. After all, it is an "original non-sequel", and it is not realistic to reach the sky in one step.
Of course, Yu-Gi-Oh is not among them.
With a rating of 1.73%, it is already passing on weekdays. At the same time, the performance of Xingshen toy derivatives also reassured Meng Lang.
For this "unfamiliar" assembled robot toy, consumer feedback is very good.
Handsome shape and good workmanship!
With these two points alone, the Xingshen model is not worried about sales. After all, humans are visual creatures, and as long as they are cool and handsome, they always want to move home.
For example, Gundam!
Many people have bought Gundam models. But for those who have watched the entire series of Mobile Suit Gundam anime, it is estimated that not even half of them.
That's not a lie......
Many people have only seen one Gundam, or have never seen a Gundam at all, and buy a toy based on their "eye-catching" styling, without thinking too much about it.
Don't think that there are so many glue guys on the Internet, they have Gundam information at their fingertips. Therefore, every Gundam toy consumer knows about Gundam as much as they do.
This is the mistake of "generalizing from one partiality"!
Cosmic Star God's toy products are positioned similarly to Gundam, so there will be some overlap among consumers.
Originally, I was going to buy a card pack/yo-yo/transformer, and suddenly I caught a glimpse of the shape of the star god, although I didn't know it, I felt that the shape was very good, and it was very suitable on the desk......
Then I bought it!
In offline PD authorized stores and dealer stores, scenes like this happen all the time.
Although they haven't seen the Cosmic Star God anime, they like the shape of the Star God. After learning about "Cosmic Star God" through the box, I may have become interested.
This phenomenon is commonly referred to as "feedback".
The most common feedback is probably animation/live-action drama/big movie feeding back toy derivatives to boost sales.
Occasionally, there will be situations like "Yu-Gi-Oh" and "Cosmic Star God", where toy derivatives feed back animations to increase ratings.
It doesn't matter if the ratings are miserable for the time being!
When toys explode and there is a "feedback" effect, the ratings should usher in a round of explosive growth.
But before that......
Meng Lang wanted to ask Wang Kui a question.
"I asked you to cooperate with PD technology and do a good job of virtual idol projects. As a result, you didn't even prepare a PPT?"
Wang Kui [Ruyun Pavilion]: "......"