Chapter 202: The Company (2)
The new motorcycle rental company mainly relies on the control within the Sanchez family, and in the early stage, it has to count on the strong leadership of Rhodes and his core assistants to run the entire organization.
Cao Mo confirmed that Rod Sánchez Jr. was indeed willing to be a rental company, and also confirmed that Rod Sánchez Jr. and his assistants also recognized the status of the Sika family as the big chieftain in their hearts, and respected Abacha himself, so the next negotiation would be easy.
The Sanchez family had a series of accidents, and there was not much cash in hand, so Cao Mo advocated that they inject the existing Sanchez family motorcycle repair shop into the leasing company at a price of 300,000 US dollars, holding 60% of the equity, and even suggested that the Sanchez family should directly name the new motorcycle rental company.
Brahm rushed to Ibogu to fulfill the contract, he had not met Rod Sanchez Jr. before, but he had heard of Rod Sánchez Jr. himself, and simply expressed his personal willingness to participate in the project for 50,000 US dollars and take 10% of the equity.
The Rupert family behind Brahm was originally in the upper class that Draculamo had no access to by Rhodes Sánchez Jr., and it was too late for Rhodes to have such a collaborator without threatening the Sánchez family's de facto control over the new leasing company.
Nsanger has not been able to convince his father to accept Cao Mo's arguments for the time being, and he himself did not arrive in Ibogu today, but he said on the phone that he would personally take $20,000 to participate in the project, and would try to persuade his father to fulfill the VAM agreement.
As long as the Blakes and Rupert families approve the VAM agreement, and Ojosan Felician and Abacha firmly support this side, Cao Mo is not worried that Oppenheimer can overturn the VAM agreement, nor does he have to worry about Oppenheimer's unfavorable actions against them.
Oppenheimer belonged to the Patriotic Construction Front with Blake and Rupert, as well as Ojosan and Abacha, and they shared the same political interests.
Even if Oppenheimer knew about Starri one day, no matter how stupid he was, he would not openly stand with the Gidams family, they couldn't get over this hurdle in their hearts, and in the end they should have stood by and watched.
Considering the status of the Sika family as the big chief in the minds of the Sancheno family, with the remaining 130,000 US dollars and 26% of the equity contribution, Cao Mo naturally hopes to focus on Abacha and the Sika family, so that Abacha can justifiably exert more influence in the Sanchez family rental company;
In addition to the assets of the repair plant, the new Sanchez Family Leasing Company was formed, which actually received a cash injection of $200,000, while the remaining $300,000 was borrowed from the Union Bank of Oman to supplement the shortfall in working capital......
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At the end of May, the first batch of Huachen motorcycles after the signing of the new dealership had arrived at Draculamo Port.
After the preliminary preparatory work was completed, Xu Bin and they officially launched a large-scale marketing promotion in June.
They did not advertise on TV, newspapers, periodicals and the Internet, but drew on their experience in the Indonesian market and focused more energy and resources on wall spray advertising.
Especially in the streets and alleys of the West Bank District, almost overnight, the walls are full of spray paintings and advertising slogans of Huachen motorcycles.
In addition to the large investment in marketing in the early stage, the hastily established assembly plant production capacity is still very limited, Huachen 100 motorcycles as a vehicle import, each car into the Kanem comprehensive tax cost of up to 100 US dollars, the market price is finally set at 500 US dollars.
But even so, Huachen 100 Bikanem
The second-hand motorcycles of the same specification on sale in various places have specific and obvious advantages in terms of cost performance.
The four-stroke engine equipped with Huachen 100 is the latest product produced by Huachen Industry in the past two years, which adopts a separate lubrication system to avoid combustion failures caused by insufficient or excessive internal lubricating oil supply in traditional engines, and also adopts the design of in-cylinder intake valve to increase the power performance of the engine.
In addition to Tianyue Trading's establishment of a temporary proving ground in Ibogu, most of the car dealers that were included in the distribution system in the early stage were engaged in the sales and maintenance of second-hand motorcycles, and the owners and their technicians basically had rich experience and judged that this motorcycle would be popular with ordinary people in Kanem.
After the first batch of Huachen motorcycles arrived in various places, the feedback from car dealers around the country was very good, and with the local advertising campaign and cheap and affordable sales, car dealers are also happy to recommend Huachen motorcycles.
The Sanchez family rental company has a limited number of motorcycles to digest in the early stage.
On the one hand, Cao Mo insisted that they take the formalized operation, the company to get the planned operation permit, the rider needs to apply for a driver's license, receive formal training, on the other hand, the new car should also be uniformly painted and modified, in early June, the first batch of the Sanchez family rental company will digest less than 200 Huachen motorcycles, but printed with the advertising slogan of Huachen motorcycles, in the streets and alleys of Draculamo, and the wall spray advertising is correspondingly interesting.
When it is, the main thing is that the low price exerts unimaginable power.
The first batch of 15,000 vehicles arrived at Draculamo Port, and Xu Bin's original plan was to digest it within two months, even if it was a victory in the first battle.
Owners from all over the world are optimistic about Huachen motorcycles, but even if Xu Bin only asks for a deposit of 30% to provide cash, their stocking is also quite conservative, and more motorcycles are still parked in the warehouse rented at a high price in Draculamo Harbor after arriving at Kanem.
However, with the direct increase in market promotion efforts, it has only been four or five days since the official start of sales, and those distributors who have only prepared thirty or fifty Huachen motorcycles in advance have requested replenishment, and new car dealers have come to seek cooperation.
By June 10, Xu Bin estimated that their inventory would not last until the end of the month, and had to ask Cao Mo for help.
Initially, in addition to paying a deposit of 10 million yuan to Huachen headquarters, Tianyue Trade obtained the first batch of Huachen motorcycles from the main factory, and first paid 50% of the deposit to the United Bank of Oman, and then the United Bank of Oman issued an acceptance bill of 4.5 million US dollars to Huachen Industry.
The sales proceeds are remitted from car dealers in various places for a certain period of time, and if you want the United Bank of Oman to issue a new acceptance bill, you need to repay the previous advance.
Tianyue Trade's capital turnover could not be realized, but fortunately, Cao Mo had plenty of funds in his hands, and urgently transferred 10 million US dollars to Xu Bin to make up new orders for Huachen Industry.
The second batch of Huachen motorcycles will not arrive at Draculamo Port until July 10 at the earliest, considering that there will inevitably be a period of supply interruption, Xu Bin in mid to late June, on the one hand, adjust the marketing strategy, on the other hand, shorten the account period, increase the supply of distributors who are willing to cash delivery, gather the third batch of order funds as soon as possible, and focus on arranging personnel to assist these distributors in marketing, and establish more stable cooperation contacts.
Xu Bin and Zhou Jianming's initial estimate was that the market would be officially opened in June, and that by the end of the year, 80,000 Huachen motorcycles could be sold in Kanem, even if it was a great success, but they did not expect that by the end of June, the first batch of 15,000 Huachen motorcycles shipped by Tianyue Trade to Draculamo Port would be sold out, and they had to face a window period of at least ten days without goods to sell.
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"It's all my responsibility to make such a big mistake in market judgment!"
In the headquarters office on the sixteenth floor of the Kennett Building, which Tianyue Trade rented, Xu Bin was a little "uncomfortable" to make a self-examination in front of Cao Mo.
After the opening of the Chinese Mall, in which Xie Sipeng participated in the investment, many Chinese trading enterprises withdrew from the Kennett Building, but it is still the commercial building with the largest concentration of Chinese businessmen in Draculamo.
Tianyue Trading not only rented the 12th floor of the Kennet Building, but also rented the front hall of Kennett facing Strait Avenue and renovated it into a showroom for Huachen Motorcycle.
Even if Cao Mo will place Tianyue Trading's assembly and production center, logistics center and R&D test base in Conero Lake Industrial Park, the marketing center will be located in Dracula for a long time in the future.
Since various places are facing the situation of running out of stock, the marketing executives who have been working hard for a period of time in various places have also called back to Draculamo to summarize the gains and losses during this time.
Listening to Xu Bin's self-examination first, Cao Mo smiled "haha" and said: "I think the responsibility is mainly on me, I shouldn't have given you such good cooperation and resources - in that case, Huachen motorcycles would not have sold so quickly!"
Xu Bin's miscalculation was due to objective factors, and he did not fully take into account the foundation that Cao Mo had laid in Draculamo and Longta in the past two years.
Of course, Cao Mo himself did not realize this, and his experience in this area was actually lacking.
In the gold mining he did before, he did not need to look at the face of the market, and the fluctuation of the international gold price did not look at his face at all.
The construction of the hydropower station, through the Sika Idet Power Grid Company, to supply power to Draculamo City, the huge electricity gap, is not at all Cornero Energy is not satisfied, and the lower ridge user market is basically monopolized by Dracula Power Supply Group, Cao Mo does not need to consider Draculamo's electricity market; Cao Mo thinks about one more layer, that is, to build an industrial park in the west of Longta, to open up new electricity demand, so as not to completely monopolize the downstream electricity market, too passive.
The finished cement produced by the Ibogu Cement Plant and the Conero Cement Plant is mainly exclusively for the city of Draculamo and the Lonta area, and the market changes are much simpler, and he does not need to think about complex market changes after the import channels are closed.
To be honest, Cao Mo still lacks enough detailed and profound observation and understanding of Kanem and even the entire consumer market in West Africa.
For the wrong judgment of the market, if you want to talk about the responsibility, Cao Mo is greater; Xu Bin, as a professional, excludes Cao Mo's factors, his judgment is still more grounded and reliable.
Of course, even if the original prediction was more accurate and they wanted to be more fully prepared, they had raised 50 million yuan in the early stage, but they couldn't come up with too much money to stock up - they wanted to make additional investments temporarily, involving different investors, and the delay may be longer.
Before the opening of this unfamiliar market, they had no way to force distributors and car dealers around the country to prepay for goods and deposits, and channel construction was never achieved overnight.
Besides, if there is no goods to sell during the ten-sky window period, how much does it matter?
At present, no competitor can take advantage of this short ten-sky window period to quickly adjust the market strategy and deployment to seize the market demand they have excavated.
The market demand is still there, and it is nothing more than accumulating to the next stage of centralized release......
From a marketing point of view, an occasional out-of-stock may even further stimulate demand.
Cao Mo couldn't see that Xu Bin and Zhou Jianming really meant to be guilty, so he was probably worried that he was too anxious and too eager to succeed and blamed them, right?