Chapter 716: Digging a Pit and Burying People (1st Update)

Luo Li threw the donation agreement on Zhou Ze's desk, Zhou Ze's mouth opened wide, and his chin almost didn't fall on the table, and Luo Li got things done in just a few days.

In his eyes, this matter is by no means so easy to handle, because the units involved in this propaganda are too sensitive, but Luo Li's speed simply subverts his cognition.

"Mr. Luo, how did you do it?" Zhou Ze was full of questions, everyone has curiosity, and he is no exception.

Luo Li smiled: "I won't tell you the details, you just know the result, how are you preparing here?"

Zhou Zedao: "The entire marketing plan has been worked out, and we are making specific arrangements"

Luo Li interrupted Zhou Ze's words: "You show me the design drawings of the mineral water bottle!"

Since the return of July 1st, the trademark pattern of Xiaoqingshan mineral water bottle will naturally be redesigned, looking at the design of the bottle by the advertising department, Luo Li not only frowned, the pattern is the national flag rising, everyone is looking forward to it, Fang Wen and Hua Tianhao stood in front of everyone, people of all nationalities wore national costumes to form a map of the motherland, looking up at the bright five-star red flag, the narration is "celebrating Hong Kong's return to the embrace of the motherland", the theme is distinct, which is carefully designed by all the staff of the entire advertising department, and recognized by Zhou Ze.

Seeing Luo Li's expression, Zhou Ze asked cautiously, "Mr. Luo, are you not satisfied?"

Luo Li shook his head, nodded again, and then said: "The design is very novel, in line with the theme, and it also reflects the unity of the people, but does the advertising department know the "National Flag Law"? The five-star red flag is not allowed to be used for commercial propaganda, although this design is very reasonable, but it is not in accordance with the regulations to print the national flag on the propaganda advertisement, although our intentions are good, but if the opponent grabs the handle, it will become a weapon to attack us." ”

Zhou Ze reacted at this time, and he said sincerely: "Mr. Luo, we were negligent and didn't think so much, so I will call the advertising department to reproduce." ”

Luo Li waved his hand and said with a smile: "No need to redo it, in fact, this one is not bad!"

Zhou Ze: "" Zhou Ze didn't understand what Luo Li meant, he felt that he was not on the same frequency as Luo Li's thinking, and this guy was unexpected every time he acted.

Now that he has found out that it is illegal to print the national flag on the bottle, how can he still approve of this plan, and what is this guy thinking?

Seeing Zhou Ze's doubts, Luo Li said with a smile: "First use this icon to produce 100,000 bottles of mineral water, transport it to Hong Kong, and give it to the Hong Kong garrison, what I want is to give it completely free, and then send a little bit to each of our rivals."

Zhou Ze: "Mr. Luo" Zhou Ze seemed to understand a little, but he was not sure what this thing wanted to do.

Luo Li smiled and said: "Don't you understand? Now, no matter what we do with Xiaoqingshan drinking water, it is a thorn in the side of other manufacturers, and they will find all kinds of faults with us, you understand!"

Zhou Ze said: "Luo always wants to take the initiative to expose such obvious shortcomings to them? Let them make a fuss about this matter, do they want to use their hands to promote us?"

Luo Li said: "You can do business, but Yin people, you are still too far behind!"

Zhou Ze: ""

Luo Li said: "This kind of thing can only be used once, and if you use it too much, it won't work, and they are not stupid."

It's like some time ago, they joined forces to attack Xiao Qingshan, and later they found out that such an attack was actually helping us, so they stopped, and then"

Luo Li sighed, and then Luo Li asked Zhou Ze to find various newspapers, and let these newspapers take the initiative to scold Xiaoqingshan drinking water, with the help of force, this product can be used for any damage, and in the end, all consumers know that drinking pure natural mineral water is healthier than drinking pure water.

But Zhou Ze still doesn't understand, in terms of conspiracy and trickery, he and Luo Li are not at the same level at all, Zhou Ze is a cultural person, this thing is a stinky hooligan, a second-rate son, a ruffian, this point, Luo Li follows his son.

The goods said with a smile: "Let's make two versions, one version of the logo is the one you designed, and the other is the bottle that we promote to the market to welcome the return of Hong Kong."

Another version of our secret production, ostensibly using the first set of schemes, that set of schemes is only given to the Hong Kong garrison for drinking, does not involve buying and selling, it is not illegal, and the second set of plans is the product label that we officially launched after July 1 to celebrate the return of the motherland.

If you were a competitor and you first learned that there was such a loophole in our label, would you attack your opponent?"

Zhou Ze suddenly realized, he said: "The shopping mall is like a battlefield, if I am a competitor, I will definitely seize this loophole of the opponent and attack to the death, because this kind of behavior is a great disrespect to the national flag, and it is not too much to deduct the hat!"

Luo Li said with a smile: "That's right, so the first set of labeled mineral water, printed on the inside of all the bottle caps, the word free, the second set is the real marketed products, we must do a good job of confidentiality, especially in the process of transportation of listed products."

First, set up a confidentiality team.

Second, all the workers involved in the production signed a confidentiality agreement, if there is no leakage afterwards, the workers involved in the production will be given a confidentiality bonus of 1,000 yuan each, and if the secret is leaked, each person will be fined 500 yuan.

Third, the entire transportation work, Xiaoqingshan's staff tracked the whole process, and was not allowed to open the box before the early morning of July 1, and must ensure confidentiality.

How to operate, you and your team to study, what we have to do is to ruthlessly pit the opponent!"

Zhou Ze was speechless, although Luo Li's method was very undisciplined, but this method could indeed make the other party lift a stone and hit his own feet!

As an opponent with this guy, if you don't have more eyes, you are likely to be cheated by him, Zhou Ze is fortunate that he is not Luo Li's opponent, but a partner.

There are still three days left before July 1st, the entire Xiaoqingshan drinking water production workshop is in 24-hour rotation, and the new plant is under construction, and the current production level can no longer meet the growth of the market.

Zhou Ze made intensive arrangements and deployments, all the mineral water tanks shipped out were sealed, and each batch of products was shipped out with a box of free drinking water, which was naturally the batch of illegal use of trademarks.

In this way, during the transportation process, when the staff is thirsty, they will not open the original box of goods, which can avoid the premature exposure of the real product, but even so, it may not guarantee the success of this Yin Ren plan, everything depends on the result.

At this time, Nongfu Spring Co., Ltd., Zhong Yan's table was placed on a bottle of Xiaoqingshan mineral water, the trademark was printed with the words celebrating the return of Hong Kong, and the product spokespersons Fang Wen and Hua Tianyu looked up at the national flag in front of them, full of pride, and the map of China composed of 56 ethnic figures was particularly conspicuous.

Even Zhong Yan has to admit that Xiaoqingshan's publicity this time is really generous, 10,000 bottles printed with the words 1997 bottles into the market, this time the leaflet is more than 40 million, Xiaoqingshan through the return of Hong Kong, this is to set off a round of bombing, but also to brand themselves as a national enterprise, patriotic enterprise label, I have to say, Xiaoqingshan's team is definitely the master who dares to think and dare to do.

Wei Qingdong smiled and pointed to the pattern on the water bottle and said: "Mr. Zhong, Xiaoqingshan's propaganda offensive this time is indeed powerful, but they are very secret, you see, the bottle is printed with the national flag, according to the national flag law promulgated in 1990, the national flag is printed on the goods, which is illegal!"

They're in trouble this time!"