Chapter 106: The Idea of the Whole Industry Chain (Asking for a Subscription and Asking for a Monthly Pass!)
After leaving Jiangchuan TV, Meng Lang had just returned to the company, and Ma Teng hurriedly found him.
"Mr. Meng, we were scolded!"
Scolded?
Meng Lang touched his head and replied, "Isn't that a common thing?
"It's not like that......"
As soon as Ma Teng explained, Meng Lang understood, it turned out that he was really scolded this time, and it was written into a book......
Oh no! It's a fairy tale!
A well-known children's book writer wrote a satirical fairy tale article in his new book "Bedtime Stories" to criticize Meng Lang and Pengda Group.
Scolding him for making money?
This writer was widowed in his early years, and he didn't have a son and a half daughter under his knees, and he didn't spend money on toys, so naturally he wouldn't scold Meng Lang for money.
He scolded Pengda toys for harming people!
Ma Teng bought a copy of "Bedtime Stories" and handed it to Meng Lang.
Meng Lang took it, turned to page 28 according to Ma Teng's instructions, and saw a fairy tale called "Mr. Rabbit".
This story is about the hard-working and capable Mr. Rabbit who picks up a shiny mirror while working, and strange images keep appearing in the mirror, and someone is playing with a strange looking ball, which is fun to hang on a rope.
Mr. Rabbit made the same ball, played with it every day, and stopped pulling weeds from the field, and weeds gradually grew in the field......
Later, a spinning top appeared in the mirror!
Mr. Rabbit made another spinning top and launched it as in the mirror, and the sun was scorching, and the radish seedlings that could not be watered gradually withered......
Winter is here!
Mr. Rabbit indulges in fun, but forgets to take care of the turnips in the field, and this winter, he has no food to eat.
Just when he was about to starve to death, the squirrel came to visit him with dried fruit.
After learning the reason for everything, the squirrel smashed the mirror and taught Mr. Rabbit: "You are good at diligence and ridiculous! You are addicted to fun, but you forget to fill your stomach, you really deserve it!"
Meng Lang was stupid after reading it.
The pen of the literati, the knife of murder!
It is said that the hearts of selling toys are dirty, but the hearts of these books are also dirty!
"Can we sue him?!"
"It doesn't seem to work!"
Ma Teng said helplessly: "This guy is a chicken thief, although everyone knows that he writes about spinning tops and yo-yos, but we can't come up with substantive evidence, he writes too generally......"
It's too much!
Meng Lang was so angry, there were so many toys, why did he catch him and bite him?
is also good at being diligent and frolic, everyone will say this preaching big words, but it is the nature of children to be playful, can this be dumped to the toy dealer?
"What's going on now?"
Ma Teng thought for a while before replying: "It's good, his book doesn't have a high circulation, and I suddenly remembered to buy a book for my son and saw it by chance......"
That's pretty much it.
Meng Lang flipped the "Bedtime Story" in his hand, and according to the information on the book cover, he called the publishing house.
After a while, Meng Lang hung up the phone and turned his worries into joy.
"Quack, quack, dead in the streets!"
The first printing of 50,000 copies, but only a few hundred copies have been sold!
As for why the publishing house told him this kind of confidential information, it was naturally Meng Zai's unique charm of "relying on hundreds of millions of people".
Meng Lang contacted the owner behind the publishing house and bought the half-dead publishing house at a premium of 20 percent.
The other party is happy!
In the age of the Internet, the publishing industry has been hit hard. Buying a house and waiting for appreciation is better than doing publishing.
The boss has long wanted to sell the publishing house, but no one has been willing to take over. finally came out of Meng Zai, which was naturally overjoyed.
The decision to buy the publishing house was not a whim on the spur of the moment.
On the one hand, he needs to fight back against the children's book writer, and on the other hand, publishing derivatives is really funny.
In the past, Pengda Group has done projects such as yo-yo magazines and gyroscopes, and the income is quite considerable.
Children are very receptive to these kinds of derivatives!
Thinking of this, he asked Ma Teng: "You said that we are engaged in publishing derivatives, how can we do it?"
"Comics successively!"
Ma Teng blurted out.
?Caricature?
Meng Lang's eyes lit up, and he couldn't help but admire Ma Teng's eyes.
It is worthy of being a talent engaged in the Internet, this vision is really amazing!
In Pengda's IP camp, the most suitable for publishing derivatives is really these two contents!
Do it first, what "Yoyo Monster vs. Gyro Warrior", "Demon Immortal vs. Bakugan Kid", "Alienated Girl in the Land of Light" and the like are all written, and the sales don't matter, as long as you write a complete story.
Go back and ask a few foot-picking artists to draw a comic according to it.
After the comics came out, an animation studio was incorporated and made into a TV anime.
After the TV animation comes out, you can turn on the harvesting mode, and the derivatives will come out non-stop, and by the way, the live-action TV drama will be adapted!
After the live-action TV drama was launched, the "big movie" plan was launched......
This is the whole industry chain!
"Good!
Meng Lang clapped his hands to congratulate Ma Teng, and sure enough, it was the talent he discovered single-handedly, and it did not disappoint him.
Unexpectedly, he acquired a publishing house, and by mistake achieved the achievement of the "whole industry chain"!
Oh no!
There's still an animation company missing!
But animation companies, there are a lot of ready-made ones in the industry, and you can buy a ready-made one for a few bucks.
"Mr. Meng, if you do it, I have an idea......
Ma Teng pondered: "There are many IPs adapted from film and television dramas on the Internet now, why don't we also open a website to specialize in adaptation to IP!"
"Will this work?"
Although Meng Lang didn't know much about online reading, he knew that the survival of the Internet depended on subscriptions.
Copyright adaptation or something is tempting, but after all, only a few people can enjoy this benefit, and 99% of the network relies on subscriptions to eat.
"Try it! It won't cost much anyway. Wouldn't you make a big IP and earn it back?"
Reasonable!
Meng Lang knocked on the table and said, "Since you understand it so well, then this project will be handed over to you to be responsible." ”
"That'...... That's fine!"
Ma Teng took over the work arrangement with a bitter face, and just wanted to say goodbye to Meng Lang, but heard Meng Lang say: "By the way! Since it is a website, let's take advantage of the situation to hold a wave of essay activities." Theme...... It's a Kwa Pengda toy! Yoyos and spinning tops are fine!"
Meng Lang dropped the "Bedtime Story" in his hand and explained to Ma Teng: "Whoever praises well, I will go back and publish a physical book for him, and comics, animation, and live-action movies will be arranged in one stop!"
"Good...... Okay, Mr. Meng!"
Ma Teng wiped the cold sweat from his forehead and had a deep understanding of the degree of shamelessness of someone.
Open an essay to praise toys?
You can't figure it out!
Which one who lacks eyes will catch a black-hearted toy and praise it?
But the adaptation package is quite tempting! With this reward, it seems that this thing is really possible!
The question is, how do you praise it?