The test screening ended, and the word-of-mouth of the movie perfume also spread.

One film critic after another has written articles, interpreting this movie from different angles, basically based on praise.

Someone analyzed "He is the purest devil" from the plot. Someone analyzes from psychology that "the goal of lifelong pursuit is often the thing that you lack the most".

Someone elaborated on "It's Not the Killer but the World That Really Goes Crazy" from a macro perspective. Someone saw the theology "As if he was born with nothing, and when he dies he is empty." Someone saw human nature "He was not wrong, but he was abandoned by love for a lifetime".

......

All in all, there's so much to write about.

Some film critics, after writing an article, still feel unsatisfied, and even throw out their own opinions in the next two or three days.

From this, you can see their love for this movie.

It can be said that this movie has been praised by most film critics, who are very amazed, the clever conception of the plot, and the deep connotation hidden in the movie.

But......

These professional film critics' articles have only received few responses after they have been published on professional websites and forums.

On the one hand, it is a movie, which has not yet been officially released, and everyone has not seen it, so it is not good to evaluate.

On the other hand, due to the development of the Internet, the living space of professional film critics has gradually been stifled. Professional film reviews, not many people pay attention to them anymore.

The film market is expanding, and so is the audience. Whether a movie is good or not, it doesn't matter what the critics say, everyone believes in the recommendation of their friends.

The lack of discourse power makes film critics' articles less and less authoritative. So a bunch of flowery articles came out, and only a small area stirred up some waves.

Most people don't know, or don't pay attention to, Hu Yingshang's new movie.

No way, even if you are a fan of Hu Yingshang, look at the classification of the movie.

Literary ......

Oh, not my thing, ignore.

There are also some true love fans who may be thinking that when the movie is released, they will book a ticket online, which is considered support, but they will not watch it.

With the support of fans, this movie has been released, and the box office should have one or two hundred million.

So his film will definitely not lose money. The problem is that Hu Yingshang's purpose in making this movie is not to make money.

Purely to make money, isn't it fragrant for him to make commercial blockbusters?

In any case, the unanimous applause of the film critics also gave Hu Yingshang a little more confidence, and after discussing with Bai Qianlan, he gradually arranged screenings.

More than a dozen big cities, different theaters, arrange one or two screenings.

And then......

The box office is really good.

The attendance rate is also quite high.

But......

In the office, Yang Hong got detailed data and studied it carefully.

Perfume movies and Qinghong Culture also have investment, so Hu Yingshang must share data with them.

After looking at it for a moment, Yang Hong concluded, "It's weird......

"It's kind of weird. ”

Zhou Mu also couldn't understand it.

Screenings, there are few films, high attendance, and the box office is not low.

This means that there is still potential for movies. In addition, a group of film critics praised it, which should be regarded as applauded and applauded.

The problem is that on the Internet, this movie did not cause any waves.

The movie has been on display for several days, and quite a few people have watched it.

It stands to reason that the quality of word-of-mouth should also spread. Of course, it is not the reputation of professional film critics, but the reputation of ordinary audiences.

Some people watch movies and like to post ticket stubs, upload their own circle of friends and social networks, and simply comment on them. Or praise, or scold, or think so-so.

All in all, there should always be an attitude towards what you think of the movie. However, many people have no feedback on this movie.

That's weird.

"It's not bad movie data. ”

Yang Hong paused, and then added, "It's not a word-of-mouth masterpiece." ”

"What's that?"

Zhou Mu was very curious, "A mediocre work?"

"Not really. ”

Yang Hong was helpless, "I don't understand." ”

“......”

Zhou Mu shrugged his shoulders, "Then don't care about it." ”

"How can it not be done?"

Yang Hong got up and said, "No, if I don't figure it out, I can't sleep." I'll ask someone about it, and I'll be sure to figure out why. ”

“...... As for it?"

Looking at Yang Hong's figure in a hurry, Zhou Mu couldn't help but complain, idle.

He shook his head and continued to study the script in the archives.

After looking at it for a long time, he has also gained a lot. At least I know that in recent years, the most popular story elements in the market.

Many newcomers, when writing a script, generally have two choices. One is to create a story that exists deep within oneself and is very eager to express it.

The other is to follow the trend. If any film sells well on the market, absorb the elements and imitate one.

Therefore, the scripts piled up in the archives, many of the stories have the same ideas, and even the main lines and details of some plots are almost identical.

I can't copy it, it's stupid.

Zhou Mu sighed and sent a few more scripts to the crusher.

After a while, naturally a small secretary came over, crushed the garbage into slag, and then sent it to the acquisition station for money.

In the blink of an eye, another few days passed.

The screening of the perfume movie is still ongoing. The box office is slowly growing, but the attendance rate has not improved, but there is still no response in the audience.

It's like there's no movie on the market.

Oh, that's an extreme statement.

On professional websites, people post movie reviews every day. Some people give it a good reputation, and some people don't like it and give a bad review, which is quite lively.

But outside of the professional website, there is no heat, and no one discusses it.

Zhou Mu didn't plan to explore the reason.

Does a movie with big-name stars have to be popular?

Not necessarily.

On the planet, how many A-list stars participated in the filming of the movie, but they were not even qualified to be released, or they were released, at most they took a day trip to the theater.

Fans don't know that their male gods and goddesses have made this film.

There are many reasons for this.

There are reasons from the producer, there are reasons from the theater, it may be that the star is in trouble, and there may be policy factors.

Anyway, some films were released quietly for some reason, and they were painted quietly for some reason, and everyone was not surprised, at most they suspected that it was laundering and money.

The specific situation, we don't want to take it seriously.

People have misses, horses have stumbled. No matter how big-name a star is, there is no guarantee that his film will be welcomed by the market.

This thing is a bit metaphysical!

It's just that there are some things that Zhou Mu doesn't want to pay attention to, but he just lies down with a gun.

People sit at home, and pots come from heaven.

On this day, he sat in his office, preparing to clear all the dozens of remaining scripts in the archives.

After a while, Gu Debai broke in and said urgently: "Brother, you have been scolded." ”

"Oh?"

Zhou Mu raised his head, "What's the situation?"

“...... You were scolded by Mo Huaixuan. ”

Goodwhite handed over the phone, "Brother, when did you offend him......?"

“......”

Zhou Mu was stunned and couldn't answer this question. He took the phone and browsed the information in it before he figured out the situation.

This is an interview. To be precise, it was Mo Huaixuan who took the initiative to mention perfume movies when he was interviewed by some reporters at the finale banquet of the new movie.

He is full of praise for the lens, tone, and composition of the perfume film, and believes that the directorial technique of directing this scene is delicate, sensitive, and very profound.

After a series of praises, he sighed with regret, saying that no matter how good the director is, he can't save a movie with major flaws in the script.

A group of reporters were naturally very curious and asked why.

Mo Huaixuan patiently explained, "The absurd story itself should reflect the reality of human nature, and the reason for killing innocent girls to make perfume is untenable, not to mention that there is a logical flaw at the end of the movie." ”

"At the time of the public trial, a drop of perfume convinced the world, and even the victim's father, under the charm of perfume, gave up his hatred. ”

Mo Huaixuan shook his head and said: "This kind of ridiculous plot does not conform to our three views, and ordinary people feel even more ridiculous when they see it, and they will not have any resonance." ”

"The screenwriter of the movie has a heart that can be punished. ”

Mo Huaixuan said solemnly: "Under the guise of discussing human nature, he packaged the wrong movie ideas under a gorgeous shell, which can be called a harbor of evil intentions and misleading the public......"