"My God......"

Wu Kai thought it was a big problem, and when he heard it, he almost vomited blood.

"Mr. Chen, Nokia uses Texas Instruments' CPU, Motorola uses its own CPU, Sony also uses Texas Instruments' CPU, and Samsung also has its own CPU. So, basically it's unlikely that they're going to use our CPU. ”

Wu Kai also understood what Chen Yu meant.

Huanyu Technology is doing CPU, and at the same time, it has also invested a lot in the CPU foundry business.

Of course, the CPU he built is not only for himself, but also for his own use, he can also create profits.

For example, we have cooperated with some domestic mobile phone manufacturers to install the CPU of Huanyu Technology on domestic mobile phones.

Of course, this piece was also done.

Under the innovation of the Tianwen 2nd generation integrated system, many domestic mobile phones have successively used Tianwen chips.

However, for these foreign giants, it is obvious that they cannot use Huanyu Technology.

"Not necessarily. ”

Chen Yu shook his head: "Although these mobile phone giants have their own CPUs, they also have deep cooperation with other chip manufacturers. But all industries, everything is for profit. If there is a profit to be made, they will also use our CPU. ”

Do domestic mobile phone manufacturers really like Huanyu Technology so much?

Are they so willing to use the day to ask the 2nd generation?

Not really.

Because Tianwen 2 has an integrated system, and it is cheaper than other CPUs, why not use it?

"That's right, but it's too difficult to get them to join us. ”

Wu Kai shook his head.

It's not like they haven't done so.

Wu Kai once raised this issue with these mobile phone manufacturers.

But the final result is that this kind of thing is not even negotiable, and it is directly refused.

That's impossible.

"I think it's still a matter of branding. ”

The recent brand promotion of pear mobile phone has allowed Chen Yu to see the influence of the brand.

Once the brand is successfully built, then it can not only create a greater premium, but also occupy more markets.

"Mr. Chen, what do you mean?"

"It's actually simple. ”

Chen Yu said: "The brand we built before was the overall brand, such as Huanyu, such as pear. But in the subdivision of products, he also has a brand. For example, the Intel Pentium chip series in PC computers, and AMD's Athlon. However, if it is a mobile phone CPU, which brand do you think is bigger?"

"This ......"

For a while, Wu Kai didn't know how to answer.

Because all of a sudden he didn't know how to compare.

"Don't do that, because we don't have that concept in our heads. ”

Chen Yu continued: "Even we make mobile phones, let alone ordinary people. ”

In fact.

For ordinary people, what companies are used for mobile phone chips that most people don't know.

Other words.

In the field of mobile phone chips, mobile phone chips have not yet established a relatively successful brand.

Although there are some more powerful mobile phone chip companies, these are all in the eyes of professionals or practitioners.

He doesn't have a concept in the consumer realm.

Consumers don't choose which phone they use because of which chip.

The general operation is what kind of mobile phone the manufacturer provides, and what chip the consumer uses.

They don't have a choice.

It's not that they don't want to choose, it's that they don't know how to choose.

But when it comes to computers, it's different.

The reason why AMD's CPU sells so well is because even a novice computer will use Intel's CPU.

That's where brands come in.

But in fact, is Intel's CPU really better than AMD's?

Although he is indeed better in terms of stability, in terms of performance frequency, it is far inferior to AMD's similar products.

"Mr. Chen, do you mean to build our mobile phone chip brand?"

Wu Kai said with some excitement.

"Yes. ”

Chen Yu nodded.

That's what he aimed.

As long as he builds his own brand, in the future, he will have the right to speak on the mobile phone chip.

At the same time, he can also bring his mobile phone chips to the world.

In the future, when a user chooses a mobile phone, he will not only look at the brand of the mobile phone, but also look at the mobile phone chip.

Why do Huawei phones sell so well in the back?

The biggest hero is his chip.

And Xiaomi, which does not have chips, has suffered a big loss in this area.

It is obviously much easier for consumers to drive the market, and then let those giants follow, than to have Huanyu Technology negotiate with them alone. Because there is no need to negotiate at all, these manufacturers will automatically make changes because of the needs of the market. Just like when Nokia was beaten by smartphones and was on the verge of bankruptcy, didn't they have to compromise the market in the end?

It's just that they compromised too late.

However, although Chen Yu's strategy is good, after thinking about it, Wu Kai still said: "Mr. Chen, your idea is very good. However, there is still a certain gap between Tianwen chip and other chips in terms of performance. ”

Why Tianwen chips can be launched, in fact, like pear mobile phones, use innovative methods, rather than technical success.

"Of course I know that, but do you think consumers know?"

Consumers don't even know which brands of mobile phone chips they have, and what performance do they know?

As for the PC computer, in fact, many computer novices don't know the performance of the specific chip.

It's just that because the brand of Intel is so big, all users will use Intel's chips for the first time.

But if you ask what is the difference between the Intel Pentium and the AMD Athlon, they can't even say what the main frequency is, where can consumers tell you what the difference is. As for those who will use AMD, it is either some DIY old birds, or some brand computer manufacturers cooperate with mandatory installation. Of course, there are also some that are marketed by computer salespeople.

"Brand has nothing to do with performance, as long as we smash advertising the chip. ”

"As long as our chip brand is famous, then these global mobile phone manufacturers will take the initiative to cooperate with us. ”

After communicating with Wu Kai, the chip department of Huanyu Technology began to plan the brand plan of Tianwen chip.

For this, He Tingbo, who is in charge of the chip, is extremely excited.

This means that they are engaged in Tianwen chips and are beginning to prepare to go to sea.

In order to completely play the fame of Tianwen chips, He Tingbo also learned from the experience of pear mobile phones in advertising.

The entire chip advertisement does not talk about data, nor about performance, let alone process.

It's useless to say that.

Anyway, consumers don't understand.

How does he know what performance data represents?

Huanyu Technology only needs to pass on a Tianwen chip to users is the concept of awesome.

And how to pass it.

He Tingbo thought of a very good idea.

She decided to install an online game Legend World on the pear phone.