There are three house books in Cannes, the British "Screen", the American "Hollywood Reporter" and the French "French Cinema". These house magazines will be published daily during the festival to summarize and comment on the various activities of the recent days.

These house books are free of charge and can be found everywhere from the Palais des Cinema to major hotels. "The Little Tailor", as the first work to be screened in the main competition unit, naturally attracted wide attention.

When He Xin came back from his run the next morning, he saw that the hotel lobby had been placed in the lobby for today's latest issue of the house program. He took two copies casually and flipped through them, although he couldn't understand the contents, it didn't prevent him from reading the pictures inside.

For example, on the cover of "The Screen" is the American movie "Digital Killer" produced by Warner Bros. and starring Hollywood actress Sandra Brooke.

By the way, the cover of a house magazine like this can be published for money, and the cost ranges from 50,000 to 100,000 euros. In the name of his father, Wang Xueqi's film "In the Name of the Father" and Huang Bo's "Master of Memory" were both on the cover of "The Screen" during the Cannes Film Festival.

Then it was used to promote it in China and made headlines. Domestic audiences often mistakenly think that it is a great thing to be on the cover of the Cannes house book. Then the competitors are black for the sake of black, hyping that they spent money, with the title "Cannes House Magazine Falls Off the Altar", adding gimmicks, and misleading the audience to think that it is a dark box operation that is very disgraceful, anyway, it is all kinds of tearing.

In fact, debut magazine is to pay for advertising your own movies, with the purpose of promoting your own movies and looking for overseas buyers. Of course, for the likes of "In the Name of the Father" and "Master of Memory" in later generations, spending 100,000 euros can not only get headlines in China, raise their own qualifications, but also increase their exposure internationally, which is still a very cost-effective deal.

If it's too expensive, there are also the inside pages of the house book, basically the first five pages are this operation. He Xin didn't find his movie until the middle part, which also published a photo of the main creator of yesterday's premiere being interviewed on stage, he was standing next to director Dai Sijie, and his image on the photo was still very eye-catching.

There are a few movie reviews in front, I can't understand it, and if I flip back, it's the score of "The Little Tailor" in the house magazine, 2.6 points, a score that is not too high and not too low.

The Cannes house book scores, the full score is 4 points, generally more than 3 points, which is already a very high score. Later, "The Party at the Southern Station", which was about to be blown into the sky by the domestic media, scored only 2.7 points when it participated in the Cannes Film Festival.

Of course, a high score does not necessarily mean an award, and the 2018 South Korean film "Burning" once brushed the highest score of 3.8 in the history of the Cannes house magazine, but in the end it did not receive a single piece.

After the premiere of "The Little Tailor", in a sense, He Xin's task of participating in this film festival has almost been completed, and then he is waiting for the closing ceremony on the 26th.

If you're lucky enough to win one or two small awards, it's obviously going a long way to get the film distributed around the world. And the biggest advantage for actors is that they can let more audiences know themselves, of course, unless they can get the actor or actress, then it's another matter.

In contrast, Zhou Xun and Chen Kun are much busier. Under Li Xiaowan's arrangement, they not only had to attend various activities, but also accepted exclusive interviews with domestic reporters.

In other words, this time, the domestic China Film Group also specially sent a group to participate in the marketing activities of this film festival to promote Chinese films to foreign counterparts, and at the same time select excellent foreign films for the broad masses of people in China.

Coupled with the domestic guests invited by the film festival, such as Kai Ye, Gong Li, Jiang Wen, and Tian Zhuangzhuang, Lu Chuan, etc., who came with China Film Group, the Chinese army participating in this film festival is quite strong, so it has also attracted a lot of domestic media.

As one of the best newcomers in Berlin last year, the new Golden Horse actor and one of the leading actors in the main competition unit films, He Xin is naturally one of the targets that the domestic media are chasing to interview.

After all, when he is abroad, he always has a sense of intimacy when he sees Chinese people, and at first he was quite happy to introduce interviews with domestic reporters.

But after a few times, he was a little overwhelmed.

Even if it's just asking questions like, "Are you confident about this award?"

"Can you predict that The Little Tailor will win this time?"

"Can you rate your performance in The Little Tailor?"

"Could you please talk about your thoughts on working with Chen Kun and Zhou Xun?"

It's okay to ask this kind of non-standard question, but you have to ask, "Why do you keep making banned films?"

Or, "Chief Jia's "Ren Yao" was shortlisted for the main competition unit, but it did not pass the domestic review, what is your comment on this?"

It's not very friendly that way.

He Xin really wanted to ask rhetorically at that time: "What do you mean by what the hell?"

If he did do that, I'm afraid it would be too late for those reporters to be happy!

"The actor is foul-mouthed!"

"He Xin is out of shape, I'm afraid he will face emotional setbacks!"

"Golden Horse actor Cannes plays a big name!"

I am afraid that news with such headlines will be flying all over the domestic media the next day.

Therefore, he could only bite the bullet and say: "First of all, actors are all passive, who knows that the finished film will be banned when filming? As for Chief Jia, I'm sorry I don't know him well, so it's not good to comment." ”

"Why are all three banned films?"

"Bad luck, bad luck!"

Since then, he has retreated, and he has nothing to do but stay in his room, or go out shopping, watch a movie or something.

When it comes to watching movies, he really found a good movie.

The films exhibited are all original versions with English subtitles, he can't understand or understand, there are not many Chinese movies to choose, Chen Guofu's "Double Pupils" will not appear until the 21st, and Chief Jia's "Ren Yao" has been scheduled to premiere on the 23rd.

On this day, he happened to meet the Korean movie "Drunken Painting Fairy", which was shortlisted for the main competition unit, although he couldn't understand Korean, but thinking that everyone belonged to East Asia and the culture belonged to the same source, it shouldn't be as difficult as the Western films that he couldn't understand, so he bought a ticket to join in the fun.

Now, of course, he is not like when he was in Berlin, and he will have to worry about a movie ticket for a dozen euros.

This is a biographical film.

Although he couldn't understand the dialogue, the film's graphic design, detailing, and roughly understandable storyline were outstanding.

is also a biographical film, which reminds him of the former winner of the Palme d'Or, who has no works at this film festival, but was touted by the domestic media as the finale of the red carpet of the opening ceremony.

Although the latter picture is exquisite and gorgeous, it is inevitably decent and featureless, while the former tells the life of a paranoid mad painter, like a black swan, the psychological process of self-transformation, self-overthrow and remodeling, especially the ending is really charming, full of Zen, without a trace of deliberateness.

Chinese painting, Zen, that is our own culture, but it has been carried forward by others!

On the other hand, Kaiye's "Mei Lanfang" is inevitably pretentious and too exaggerated!

......

"Director Chen!"

"Brother Jiahui!"

"Sister Ruoying!"

"Ha, Ah Xin!"

"Miss Zhou, Mr. Chen, welcome!"

Today is the premiere of "Double Pupils", and He Xin came over with Zhou Xun and Chen Kun to cheer. Dressed in a black trench coat, Chen Guofu, who looked cool, shook hands with them warmly and greeted them.

Judging from the title alone, Chen Guofu is obviously more casual and affectionate towards He Xin.

This is because Milk Tea invited him to dinner two days ago, and Chen Guofu also accompanied him at that time. The communication between filmmakers is naturally inseparable from the topic of movies, Chen Guofu prefers suspense and horror themes, and the two actually chatted very speculatively on the topic of "The Garden with Divergent Paths".

However, through this meal, He Xin also noticed that the relationship between Milk Tea and Chen Guofu seemed to be very close, far beyond the relationship between the director and the actress, as well as friends.

If it is a new director, it is generally a private screening, inviting reporters and film companies to participate, if the response is good, the number and scale of screenings will be expanded, and if it is general, then it will be quietly withdrawn.

Otherwise, the Palais du Cinema would not have so many mini-screening rooms for 25 to 50 people.

Chen Guofu is obviously generous, and he chartered a 300-seat theater for today's premiere, which is a very large scale.

"Double Eyes" is a horror film, and the poster is printed with a large-headed baby corpse soaked in a glass bottle and staring at a pair of red eyes. It's terrifying at first glance, probably trying to coax foreigners.

Similar patterns often appear on the posters of Hong Kong's small-budget horror films in the 90s, and the background of the whole poster is similar to the later "Beijing No. 81".

However, when he arrived at the scene, He Xin found that his popularity was not bad, and fans went in twos and threes. By the time I entered the theater, most of the seats were already seated, and the three rows of seats in front were reserved for reporters, film companies and important guests.

He Xin and the other three were arranged in the second row, and after sitting down, some people kept taking the initiative to greet them, most of them were reporters or filmmakers from Hong Kong and Taiwan.

After sitting idly, I watched more and more people come in, and in the end, it was full. And in the end, when Chen Guofu, Liang Jiahui and Milk Tea walked in with Zhang Yanyu, the scene suddenly caused a commotion.

As a Chinese actress, I am afraid that there are only two "Gonghuang Manshen" who can become famous internationally, and in the next ten years, there is still no one who can surpass them.

If success or failure is judged by awards alone, Zhang Yanyu, who has won Berlin and Cannes actresses, even surpasses Gong Li, who has only one Venice actress honor.

Of course, Zhang Yanyu at this time was just a Berlin actress.

He Xin met her and her French director husband at the opening ceremony, and "The Devil's Lover" directed by her French director husband at this year's film festival was also shortlisted for the main competition unit.

He Xin vaguely remembered that Zhang Yanyu and her French director husband's marriage seemed to last short, and then divorced. However, it is too common to divide and merge in the entertainment industry like this, especially transnational marriages or couples, which are almost not long-lasting.

For example, Chen Chong, Wei Wei, Ningning, etc., including the later Xiaozhang classmates, are all like this.

Zhang Yanyu was sitting in the front row, and while Chen Guofu was speaking on stage, He Xin was secretly looking at the silhouette of Man Shen. Today she did not dress like she did at the opening ceremony, her clothes were very casual, she only wore light makeup, and sometimes whispered to Liang Jiahui, who was sitting next to her.