Chapter 112: Toy Awards (Part 2)
On the release of the Thanksgiving Star, there were three "unexpected".
The first thing I didn't expect was that this spinning top was so beautifully designed!
The elastic colloidal material is transparent throughout, and the flywheel system inside is clearly visible during rotation. The gummy edge absorbs the attack and then bounces back to the opponent.
The second one I didn't expect, probably because I didn't expect this commemorative version of the spinning top to sell so hot!
The third one didn't expect that this spinning top won the "Oscar" award in the toy industry!
Every February, Nuremberg, Germany's "Toy City", hosts a grand toy fair, where thousands of toy manufacturers, distributors and toy enthusiasts from all over the world come to participate in the five-day toy fair.
The year before last, that is, in 14 years, when the Nuremberg Toy Fair opened, Meng Lang had not yet established Pengda Film and Television, and Pengda Toy Factory, as an unknown small factory in China, had no habit of participating in the exhibition.
Last year was a little better, but in February of 15 years, "Balala Little Demon Fairy" debuted on CCTV Children's Channel, and everyone's attention was all on it, how could there be time to sign up for the exhibition? Moreover, at that time, no one had mentioned the Nuremberg Toy Fair to Meng Lang.
This year is different, Ma Teng, as the senior vice president of Pengda Group, carefully analyzed the pros and cons of the exhibition, and put forward suggestions to Meng Lang. Meng Lang read the report he wrote, and also felt that the exhibition was a good way to improve Pengda's overseas popularity, so he approved the implementation of the plan.
After paying the 400 euro exhibitor registration fee, the organizer took the initiative to contact Pengda, saying that they would arrange a "selected" exhibition area for them without additional charge, but hoped that Pengda could maintain the habit of exhibiting and come to the Nuremberg Toy Fair every year in the future to brush up on a wave of presence.
And this kind of good thing?
Meng Lang immediately agreed, isn't it just an annual exhibition, it's not difficult!
After the exhibition area was decided, Ma Teng was appointed as the head of the group, responsible for the formation of the "Nuremberg Toy Fair" replica development group.
Pengda launches new products very quickly, basically the number of new products launched in a year is more than the number of new products launched by other toy manufacturers in ten years.
Ma Teng felt that the "Zodiac Limited" was a relatively accessible toy, so he set the focus of the exhibition on the "Zodiac Limited" series that had not yet been released.
Not only did they take a place at Nuremberg Airport, but they also held new product pre-order events in local shopping malls and toy stores!
But he never expected that foreigners would not be interested in this zodiac series.
On the contrary, it is the new spinning top that they have forgotten in the corner - the Thanksgiving Star is the most popular!
Known as the "Oscars of toys", the To Aard Nuremberg Toy Award awards awards are given to different age groups such as 03 years old, 36 years old, 610 years old, and 10+ years old.
The "Zodiac Limited" series, which Pengda has high hopes for, did not even get a nomination for the exclusive yo-yo for the Year of the Monkey, but it was a grateful spinning top toy that was not valued, and won the 10+ years old to aard award!
What a surprise!
There seems to be a sense of "inevitable" in the accident.
The zodiac signs are too obscure for foreigners, and it is easier for them to understand the meaning of the design than to expect the sow to go up the tree.
On the contrary, it is the "Thanksgiving Star" spinning top, not to mention the clever design, and the meaning itself is very in line with the preferences of foreigners.
Pengda's introduction to the "Thanksgiving Star": This is a commemorative version of the spinning top toy designed by the president of PD to thank consumers for their support for PD!
Listen up!
What a beautiful thing to say!
No wonder the grand prize will be awarded to the "Thanksgiving Star"! This design idea is so great, even if some people doubt that this design cannot come from the hand of a certain Mr. Meng, but they have to admit that this design idea is indeed "correct"!
After winning the accident award, Pengda has not reacted, and the media at home and abroad have reported it one after another.
That's good!
The "Thanksgiving Star" is completely famous!
Not only children know about this spinning top, but also adults.
PD President to thank the majority of consumers for the design of the commemorative version of the spinning top?
This is good, this is good!
Consumers are moved to wither, and they feel that toy manufacturers are not all bad guys at heart, and there are still many good people among them, such as Meng Lang, president of PD!
Pengda took advantage of this heat and immediately released a statement.
"In order to convey the president's mind to more consumers, the original production of 10,000 copies of the Thanksgiving Star Gyroscope has been cancelled, and the cooperative manufacturers are working hard to produce, and strive to convey Mr. Meng's mind to every corner of the earth!"
The slogan has also changed.
"A Confession Love Letter from the Domineering President - Thanksgiving Star [PD Commemorative Edition]"
"To Aard Nuremberg Toy Award - Thanksgiving Star [PD Commemorative Edition]"
"The work of a billionaire!"
Not to mention, although the publicity is rubbing the heat, consumers really eat this set.
Since winning the To Aard Nuremberg Toy Award, the sales of the Grateful Star have surpassed the previous yo-yo series driven by the fire of "Fire Boy 2" overnight.
This made Meng Lang think about it.
If he makes so much money after thanking him once, if he doesn't want to thank consumers every day, will the richest man become Meng after the next Forbes rich list is updated?
Sounds good!
It's a pity that this is the first time this kind of thing has worked, after all, before this, no toy manufacturer has thought of launching a new product specifically to thank consumers.
You don't see the fire of the Thanksgiving Star, and other toy manufacturers have also said that their president was deeply touched by Mr. Meng and was determined to learn from him, and in order to thank the majority of consumers for their support, their commemorative version of gratitude is being designed.
It's this group of toy dealers that the stinky shameless is talking about.
The first to make a thank-you toy is a genius, the second is a mediocre, and the third is a fool.
For the shameless follow-up of this group of toy dealers, public opinion is generally derogatory.
The derogatory people don't know how to buy toys, so the scolding is scolding, and the toy manufacturers are still determined to launch their own "president thank you version".
But this has nothing to do with Meng Lang.
He was worried about the theme song of "Ultraman", and he tried several samples in a row but was not satisfied.
It's really the "Ultraman Song" in my memory is too classic, and although the songwriters he contacted are all great, the songs he writes always feel very inconsistent.
Copy the original?
"Ultraman Song" is a classic, but the sense of age is too strong, in today's era, he may think it is very good, but the audience will think that the style of this song is too old-fashioned.
The composer who was annoyed by Party A couldn't figure out what style of theme song Meng Lang wanted, so he had to say: "Otherwise, Mr. Meng, you try to hum a tune that you think is okay, and we will add something on this basis and try to meet your requirements." ”
Is that okay too?
Is that the re-arrangement of the lyrics of "Ultraman Song"?