In some books and discourses, it is customary to compare China's business community to rivers and lakes? There may be such a reason: Chinese like to push and push when doing business! As long as a certain business makes money, all businessmen will flock to it.

For example, in the era of the fallen master: one billion people are 900 million, and there are still 100 million to seek. For example: the VCD era.

Therefore, in 2016, to review China's business process since the reform is really similar to the rise and fall of the famous factions in martial arts. Several storms and several autumns.

Shortly after the "Phoenix Film and Television's Appreciation Banquet" on October 10, 2016, various rumors in the rivers and lakes were surging, but it seemed to be peaceful.

It was in this calm atmosphere that Jing Gao celebrated a simple and warm birthday for his girlfriend Li Mengwei in the courtyard of the capital on October 15. He gave Wei Wei a small jade Buddha pendant made of imperial green jadeite that he had purchased from Ren He.

In the course of a few days, after Cai Congxin took over the matter, he kept meeting with top domestic investors, the responsible persons of state-owned enterprise capital, and Didi's shareholders.

On the afternoon of the 17th, before Didi sent the news that a media conference would be held at the Modu Peninsula Hotel at 19:00 tonight, Cai Congxin held a small-scale internal core meeting in the Peace Hotel where he stayed.

There were only four people in attendance: he, Cheng Wei, Liu Qing, and Ren Zhi.

Since its opening in 1929, the Peace Hotel has always been a landmark building of Shiliyangchang. And it is located in the most prosperous business district of the magic capital: Nanjing Road. It was once known as the "first building in the Far East".

In the luxurious living room of the 12th floor, Cai Congxin, who was 53 years old at the time, sent out all his assistants, sat on the sofa, crossed Erlang's legs, and smoked a cigarette.

Cheng Wei, as the younger brother, reported his results in the past few days, "Mr. Cai, the shareholders visited by Mr. Xiao Ren and I basically agreed to continue to hold Didi's shares and agreed to sell part of the shares to us. In this, Mr. Xiao Ren has helped me a lot. ”

Ren Zhi was the youngest of the few people present, at the age of 23. White and pure. For today's party, he also specially brought a flat mirror to add a sense of stability. At this time, he said humbly: "I am also optimistic about Didi's development prospects." ”

He raised $1 billion in a week's space to buy Didi's stake. When he and Cheng Wei went out to talk, they all recycled shares in the name of Didi. But it was actually eaten by him. Of course, the price is a bit high.

Didi's highest valuation was $33.5 billion in early September. Now the valuation has fallen to about $22 billion. This is the latest valuation given by the consulting firm. Ren Zhi was acquired at a valuation of $30 billion, and received a total of about 3.3% of Didi's shares.

Successfully became a shareholder of Didi, and incorporated the big data algorithm of Xinghan Digital Technology Company, which he controlled and mastered, into Didi's operating program.

As we all know, artificial intelligence and big data algorithms require a large amount of sample data before they can be iteratively upgraded. The one who has done the best in recommending algorithms is a short video company. The one who knelt down quickly after being threatened by the king after going to sea.

Cai Congxin nodded and praised: "Xiao Ren has worked hard. ”

With Cai Congxin's status in the rivers and lakes, it is completely okay for him to call Ren Zhi "Xiao Ren". However, considering the status of Ren Zhi's father Ren He in the domestic business community, he can't put the score of his predecessors like this. In this game, how can they rely on Ren Zhi's funds? and the prestige of the Galaxy Group!

Liu Qing continued: "Mr. Cai, I learned specific information here. Uber's new round of funding on Oct. 14 raised less than $800 million. This is just a drop in the bucket in the next competition. For example, venture capital institutions such as Hongbin Capital, Zhen Fund, IDG Capital, and Hillhouse Capital all chose not to sign contracts under the condition of negotiation. ”

"Expected. Cai Congxin lit the ashes, and Shen Nanpeng and others talked about it in person. handed a piece of information to Cheng Wei, "This is the personal information of Jing Gao, the actual controller of Phoenix Fund." Tell me about it. ”

Jinggao's acquisition of "Yidao" under the name of LeTV will let Guan Guan go to check Mr. Jia's foundation. Since Ali and Phoenix have been-for-tat to this extent, how could Ali not check the bottom of the well?

This personal information is more detailed than Shao Sisi, the assistant to the chairman of Fangyuan Group and a classmate of Jing Gao, on that day.

"Mr. Cai, this..."Cheng Wei was extremely surprised after reading it, Jing Gao's resume was very unreasonable! Seeing the doubts on Liu Qing and Ren Zhi's faces, he reacted, split the information in his hand, and handed it to Liu Qing and Ren Zhi.

Cai Congxin smoked a cigarette leisurely, looking like a big man, and after the three of them finished reading it, he said slowly: "Through this material, we can clearly see that some rumors about Jing Gao at present, such as that he is the rich second generation of northern Jiangsu, can be ruled out." His relatives within the five suits have already been checked, and there are no rich people. ”

A "within five suits", revealing the means and arrogance of the Ali system!

Ren Zhi gasped in his heart. This situation was completely unexpected.

As far as he knows, whether it is his father, his sister-in-law, or what he learned from the circle of friends, he basically defaults to Jing Gao being a rich second generation in Sujiang Province. After all, China now has the second largest GDP in the world, and there is no hidden rich man among the people?

But this plausible explanation is now completely overturned.

Cheng Wei said with emotion: "Mr. Cai, Jing Gao, who has always been mediocre, suddenly became rich in April this year and began to consume and invest aggressively. He owns assets in textiles, real estate, banking, venture capital, film and television, and online car-hailing. It's strange no matter how you look at it!"

Liu Qing nodded approvingly.

Of course, she didn't think that Itaka would be a spy from abroad, funded by certain organizations. This logic is the same as when Zhao Canglong checked the bottom of the well, how can any spy agency give 20 billion US dollars to a person?

Is it really like a dollar is waste paper? Don't even think about it. I don't dare to write like this in online articles.

Cai Congxin pointed to the coffee table in front of him and said, "I have entrusted a friend in the domestic banking system to check, and all the sources of funds in Jinggao are legitimate. The point is that he is unreasonable.

However, it is impossible to find his 24-hour surveillance footage during the days of April. My assistant told me that the average public surveillance footage is kept for three months.

So, we don't know who he met at the time, and he suddenly became rich. We can only make a bold and reasonable speculation that he is currently the agent of some overseas funds coming into the country!"

The amount of foreign investment that China brings in every year is astronomical. According to statistics and published data, China attracted as much as 126 billion US dollars of foreign investment in 2015. Note that this is just one year's data!

Moreover, this is the funds of formal channels, not including the hot money that comes in through underground banks and shadow banks.

Cheng Wei sat on the sofa, picked up the mineral water and drank it, shook his head and sighed: "Unbelievable." ”

Cai Congxin smiled: "I can't believe it." If Uber can merge with Didi, as long as it is listed on the NASDAQ, the financiers behind him will make a lot of money!

Therefore, we cannot despise him because he has a terrible work resume in the five years since he graduated. You can't deny him because he studied a second-class university and failed in the college entrance examination competition. In fact, we can't use the traditional elitist template to apply to this person.

You are all still young, and Mr. Ren's father should know something. In that era of burning passion, how many rich people who made a fortune started out of recklessness? Let me give you a few examples.

What is the education of Mu Qizhong, the richest man in the country, and how old did he start to show his business talent?

What did Hu Guangbiao, the boss of Aiduo VCD, who was once incomparable and treated by Philips headquarters carpet and private jet, do?

Another example is Gome's Huang Guangyu, what kind of education is he? He also ascended the throne of China's richest man.

Therefore, the experience of extraordinary people must be very. Of course, these reckless heroes can eventually turn into dragons, and only a few people can still survive the companies under their names. We estimate that this time we are going to be the touchstone of Jinggao and Phoenix Fund. ”

Ren Zhi nodded convincingly. The three words "touchstone" show Mr. Cai's strong self-confidence.

Cai Congxin said: "Therefore, based on this judgment, our next response strategy is very clear.

First of all, we have to assume that the well master has an extremely large amount of liquidity. This is the worst-case scenario. But we have to make such presets. The price war of the Phoenix Fund is so ferocious, burning $3 billion a month, it must have confidence.

Secondly, we should clearly see that the business foundation of Phoenix Fund in China is very weak. It's just a matter of making sure they're on their feet. It is not the same as the influence of our Ali.

So, first of all, we should make it clear to our employees that they don't have to be afraid. In the field of flower networking, Taobao did this kind of thing to kill opponents by burning money. There were times when there was a thousand regimental battles. In the past two years, you have also had in the field of online ride-hailing.

It's an internal issue. It needs to be solved first. A team can only win if it regains its morale. Xiao Cheng, you and Liu Qing are in charge. You can even pay some overtime allowance appropriately. ”

Cheng Wei said convincingly: "Okay, Mr. Cai." "The big guy's perspective is just different. In the fierce competition, the first emphasis is on doing your own thing.

"Second, how do we kill Uber?

I basically agree with Liu Qing and Xiao Ren's judgment. China's market size and capital are not enough to support the two ride-hailing giants to burn money to operate. We have to face up to the reality that Didi is on the defensive. We will save money and keep Didi alive in key cities!

There is an old Chinese saying, "Rigidity cannot be long, softness cannot be kept." We can't just defend. We can't expect Uber to burn all the money in a few months. In this phase of strategic stalemate, how do we break Uber's offense?

Three points. First, at the evening press conference, we will lead domestic public opinion to boycott Uber as a weakling..."

Listening to Cai Congxin's clear plan, Ren Zhi's mood was a little complicated. He dared to join Didi, and hit the well high with a dull stick, just because he thought that Didi could be kept. But he was too young after all, which was rejected by Mr. Cai.

Mr. Cai's thinking is very clear, and he can't burn money compared with the Phoenix Fund. Even if Didi has the support of two consortia, Ali and Galaxy. Rather, it should be compared with other business methods.

The question now is, how to get public opinion to boycott Uber? Patriotism? This is not convincing! Didi's shareholding composition is also very complicated. You go and say that Uber is a foreign-owned company, and the effect is limited.

Cai Congxin had a huge think tank behind him to support his decision-making, and at this time his voice continued to reach Ren Zhi's ears: "

The number of online ride-hailing users is extremely large, and these user data cannot be placed in the hands of a foreign-funded company like Uber! The ultimate goal is to mobilize the state to intervene and give us a dominant position in the merger between Didi and Uber. ”

I'll go.

Awesome!

Ren Zhi felt a bolt of lightning cut through the dark sky. In his heart, the haze caused by the misjudgment of Jing Gao's identity and the misjudgment of funds disappeared.

And it sounds like Mr. Cai has other means of business competition.