In fact, in my heart, Bao Zixuan doesn't really want to occupy other people's patents, but this is business, if you don't play some tricks, you don't have a relatively traditional family business like Lego, which has completely independent intellectual property rights, you have no entry point at all.

In order for his career to take off quickly, he can only be a scoundrel, after all, there are so many good projects in this world. With the current strength of the Black Cloud Group, if you want to make money, you can only choose those products that are relatively simple to produce, but full of creativity, and Lego is one of them. Otherwise, you simply don't have that much money to invest in high-end technology industries.

KK Christissen came to a private hospital in the city of Billund, where his father, Christisen Sr., had been hospitalized for a long time. He would come here every week to talk to his father.

After seeing kk-Christissen coming, the nurse was a little puzzled, after all, the time he came every time he came was very fixed, once a week, and it had never changed for more than a year.

I learned from the nurse that my father had just fallen asleep, and I went to the doctor to find out about my father's condition. KK Christissen fell asleep on the sand in the hospital room.

After the old Christison woke up and saw his son lying on the sofa and falling asleep, he thought about a lot of things in his heart, this picture has not appeared for a long time, since he was sick and hospitalized, all the things in the company have been pressed on his son, and it is indeed difficult for him.

I didn't wake up my son, and waited until four o'clock next when KK-Christissen woke up, it seemed that he hadn't slept so well for a long time, and he was still so dependent on his father's side, and his body and mind were much more relaxed.

Christissen Sr.: "You're awake kk, come to me for something." Otherwise, you wouldn't have come to the hospital at this time. ”

KK Christissen: "How are you doing, didn't disturb your rest!"

Christissen Sr.: "It's okay, get used to it." Just hard work for you kk. It's been a long time since I've seen you sleep so soundly. ”

kk-Christissen: "That's good! There's been a lot going on in the company lately, so I'm a little busy. Look at this. ”

After speaking, he took the black cloud villain out of his bag and put it on the table, old Christison was excited when he saw these villains, after all, he has been a person who has been building blocks all his life, and his eyesight is still very poisonous, but after taking a look at it in his hand, he found that it was not a Lego product, and he immediately doubted a lot. Look at KK Christisen, he's waiting for KK's answer!

KK-Christissen, who knew that his father wanted to explain himself, said: "This is the black cloud villain produced by Xiangjiang Heiyun Group, and it is designed according to the holes of Lego bricks, they have applied for a patent, and they came to cooperate with us, but the other party's appetite is too big, I can't make up my mind, so I came to see if you have any solutions." ”

Hearing what his son said about the Black Cloud Group, why have he never heard of this company? This cannot be blamed on old Christisen, who has been in the hospital for so many days and has not been in contact with the outside world. And it hurts my eyes to read the company's statements every week, so I don't have time to read the newspaper.

KK-Christissen: "The Black Cloud Group was only established last year, but the company is growing very fast. They produce some of the best games on the market right now. And the Walkman is also developed and produced by them. ”

After speaking, he took out a Black Cloud Walkman, and after seeing this product, in combination with the villain on the table, old Christissen knew that the Black Cloud Group was too strong in processing and producing products in terms of ability and quality.

Christissen Sr.: "The processing capacity of the Black Cloud Group is stronger than ours, what do they want. ”

KK-Christissen: "They want to license patents in the Americas and Asia, and they want to develop these two markets. ”

Christissen Sr.: "With the current strength of Lego, it is difficult to develop the American and Asian markets in a short period of time, we simply do not have this strength, and we are combining the other party with this villain, and it is clear that we are forcing us to make concessions." It seems that the Black Cloud Group is bound to win, but they also show an urgent need for cooperation, and this is an opportunity for us. ”

"Patent licensing and marketing can be handed over to them, but we want the right to use this villain for free. You're charging a huge royalty. Then we have to work profit sharing every year, even if we don't produce, we don't make less, and there is no quality problem with the other party's processing capacity to smash our brand. ”

Hearing his father's words, sure enough, ginger is old and spicy. Seeing the urgent needs of the other party, I can offer a sky-high price, and there is a profit share every year, which is not a problem!

Next, the father and son discussed the details of cooperation with the Black Cloud Group and the problems to be paid attention to in the hospital.

After Bao Zixuan returned to the hotel, he was also thinking about how much he could accept, in fact, according to the scale of Lego's development in later generations, it was a good deal for 1 billion US dollars, but he didn't have that much money. Even if you have to take it out, you won't make less money than investing in Lego.

Looking at the sales data of Lego in the last three years and the overall operating costs that Yamashita Hengyi brought over, these are the results of the investigation by a European research company at a large price. Seeing that most of the data is analyzed from the tax aspect, it can be seen that this research company has a strong power in the political circles.

After breakfast the next day, the group of Heiyun Group came to the reception room of Lego headquarters again! This time, the two sides went straight to the point, because Bao Zixuan booked a ticket back to Xiangjiang in the evening, and his mother's birthday was approaching. If there is no suitable gift in Europe, then it can only be bought in Xiangjiang.

Bao Zixuan: "Mr. Christissen, isn't it perfect to combine our black cloud figure with Lego bricks, and the children will have more fun!"

KK-Christisen: "It's a nice gadget, but he's useless without Legos." And without him, Lego bricks are still Lego bricks. ”

Hearing KK-Christissen say this, Bao Zixuan didn't say anything, he understood that this was just a conventional means to suppress the opponent in the negotiation and then increase his own interests.

Bao Zixuan: "I don't like to waste time in business negotiations, discussing and even arguing with each other because of a little interest. Having that time to sit at the computer creates more value in the lab. You can talk about how Heiyun Group can get patent licensing in Asia and the Americas. ”

Bao Zixuan knows his weaknesses, so he tries to communicate less with the negotiator every time he negotiates. That way, it is not easy for people to see the weakness.

Through a night of investigation into the Black Cloud Company's kk-Christissen, he knew Bao Zixuan's character, knew that he was a genius engineer, and many of Heiyun's products were developed by him.

"Of course, I also hope that the negotiations will end soon. I hope that Heiyun Group can pay a one-time payment of $10 million to purchase the patent production license of Lego bricks in Asia and the Americas. In addition, we also need 20% of the profit as an additional royalty for the patent. We don't want to trade in cash into Black Cloud's state-of-the-art production equipment. And the black cloud villain wants to use it for us for free. KK Christissen said.

Bao Zixuan, who knows the development potential of Lego, is cost-effective to buy out the patent production authorization in Asia and the Americas for 100 million US dollars, but he can't let people be fools to offer! That is the future, in case the follow-up development of Lego is not good!

Bao Zixuan: "This seems to be all paid by the black cloud, Lego has no pay, and he has to get the black cloud villain for free." I don't like to bargain, more than $10 million equipment is no problem. In addition, 5% of the sales profit is used as an additional royalty for patents, which is an international practice. ”

"If necessary, Heiyun Group can take out part of the funds to jointly develop new products with Lego. ”

KK-Christissen: "Everything else is the same, 10% profit share. ”

In fact, this is the bottom line of his discussion with his father, after all, he has no ability to open up the market, and it is not a big deal to let it out.

Bao Zixuan: "No problem, happy cooperation." ”

Hearing Bao Zixuan's happy promise, kk-Christissen felt that it was going to be less, but if the promised thing is reversed, it will be very detrimental to Lego's credit.