Chapter 303 The German Exhibition Continues3
Watching Konosuke Matsushita leave, Bao Zixuan returned to his exhibition hall. Heiyun's booth area reached 600 square meters, which is the largest among the exhibitors, and it can be said that the exhibition committee really takes special care of Heiyun.
With the rise of exhibitions in other regions, Den-Berlin began to increase its publicity efforts at the Consumer Goods Exhibition. As a result, there are a lot of people who come to Berlin every time, especially the special geographical location, which allows NATO and Warsaw Pact countries to come. Many Warsaw Pact companies participated in the exhibition, attracting Warsaw Pact buyers. Berlin can now be said to be able to trade almost everything except for particularly nascent items. Even the exchange of spies between the United States and the Soviet Union took place here, which shows the openness of the market.
The first company to introduce its products today is Siemens, Germany's most powerful company. They have an absolute advantage in the field of home appliances, especially in the area of power saving.
However, today they are not introducing traditional home appliances, and the expansion of the German pavilion has enriched the exhibited products a lot. What Siemens brought this time was actually a modern production line in the field of technology and industrial control for manufacturing home appliances, which made many people puzzled. However, Bao Zixuan knows that Siemens is fishing, and knows that their advantages of only selling electrical products are not obvious, although the quality of German products is good, but the price is not affordable by ordinary people.
Instead of competing with other companies, it is better to sell production lines. Although it can lose a part of the market, as long as the sales object is controlled, then the purpose of indirect control of the market can be achieved.
Siemens just wants to sell the castrated version of the production line to some companies in developing countries, so that even if their products can not make money, they will definitely make a lot of money through the sale of equipment and production lines, and they still need to be found when the production line is upgraded.
The second one is the American RCA company, their LCD screen still has a lot of advantages in terms of technology, including black clouds are not as good as them, but this distance is shrinking.
The morning passed after the introduction of the products of the two giants in the United States and Germany, but there was nothing surprising except that some buyers from developing countries were interested in Siemens' production lines.
After lunch, everyone began to assemble in the hall to listen to other manufacturers introduce their products. The first to appear in the afternoon was Sony, and this time they brought a product jointly developed by themselves and Nintendo, the second-generation home game console. The last time at the Los Angeles show, it felt like the sales of home consoles were good, especially in the RB area, which was not much worse than that of Black Cloud, which made them all confident in the 2nd generation of home consoles. In addition, Yamauchi Hiroshi was willing to bear the cost, and Sony also agreed to the matter.
Looking at the introduction of this game console, Bao Zixuan knew that Sony and Nintendo began to exert their strength. It is worthy of being the world's first and second game companies, and the products jointly developed by the two are not weaker than similar products in Heiyun in terms of performance. It is estimated that what can be won now is the cost advantage and the number of games. It seems that more investment has to be made in the research and development of game consoles, otherwise it is likely to be surpassed.
Looking at the surprised expressions of the people below, Akio Morita and Hiroshi Yamauchi knew that the sales of this game console should not be bad. Especially seeing Bao Zixuan's expression, it made them more confident.
Then it was the turn of a French company to do the overall solution of electricity. It is also because of the opening of the exhibition that more large-scale equipment production companies can enter the venue. However, the strength of these large enterprises should not be underestimated, and even some enterprises have state support behind them. If Heiyun wants to develop in the future, it will inevitably compete with these giants, especially when Bao Zixuan still has big industrial dreams.
At the end of the day, everyone was talking about the sales of their own products and the status of competing products. The beginning of Heiyun this time is not very good, many people are waiting, after all, there are too many companies that come to participate in the exhibition this time, and many people have already seen flowers in their eyes.
Back at the hotel, the atmosphere in Bao Zixuan's room was not as light as yesterday, but a little dignified. After all, now the black cloud is under great pressure, and many manufacturers are staring at him to sell and develop products. The market competition is very fierce, and if Heiyun does not change its strategy, it is estimated that the effect of this exhibition will not be very good.
Bao Zixuan said to everyone: "You can see the situation, our opponents have made obvious progress. On the contrary, due to our distraction, we are now a little behind, and the technical advantage is no longer very obvious. This is a red flag, but fortunately the exposure is timely. If we wait until we are surpassed in the discovery, then we will be eliminated by the market. ”
"Next, everyone should pay attention to it, Miyamoto-kun, the price of our game console has been reduced. But it's not cash, it's more game cartridges, after all, our game is better than the other's. ”
Miyamoto: "No problem, I have informed the R&D personnel to calculate the cost, and we must arrange the cost and profit reasonably." ”
Bao Zixuan: "Then please Miyamoto-kun, as for household appliances, it seems that Siemens can actually export production lines, which will lead to greater competitive pressure in the future, and we must prepare in advance." ”
Ma Chenglong: "Our department will definitely do its best to achieve the performance target. ”
Bao Zixuan: "It's not that fast yet, but our technology has reached the point where we can't help but strengthen." After returning to Xiangjiang, Mr. Ma has to increase scientific research, and in the past 3 years, Heiyun household appliances can be used for research and development without handing over a single profit to the head office. ”
Bao Zixuan can be said to have made up his mind this time, that is, he must succeed. Even if it costs a lot of money, it is no longer hesitant, although the profit of Heiyun household appliances is not really high, but it is also relative. Although the cost of black clouds is not high, it will definitely suffer in terms of operating costs if it wants to compete with developing countries, and these must be prepared in advance.
As for the other products, don't worry too much, there are no obvious competitors at the moment. But don't take it lightly, because it's too late for your competitors to catch up.
The next morning, the exhibition continued, and only 3 companies appeared on the stage today. This afternoon's time is reserved for the Black Cloud Group, and it can be said that the main committee of the Berlin exhibition has also made a lot of efforts to win over Bao Zixuan.
The first to appear was IBM in the United States, and their computers are still as strong as ever. Bao Zixuan knows that this is his biggest competitor, and the two sides are not yet a heavyweight, especially in the computer field. If Heiyun wants to catch up with IBM, he can only overtake in corners, otherwise the technical reserves are too much worse than the pair.
At present, Heiyun is also already developing large-scale industrial computers, which is IBM's area of expertise. If Heiyun joins the field of mainframe computers, then it will definitely become a thorn in the side of the other party, and the future competition is inevitable, and now we can only try to catch up.
The overall performance of IBM's laptop is similar to that of Heiyun, but all the parts are self-produced. The main accessories of Black Cloud are externally purchased, and they have fallen behind in this regard.
However, in terms of exterior design, Heiyun has obvious advantages, and the design of Heiyun is more avant-garde and fashionable. This is not considered by other companies in the computer field that do not pay much attention to appearance. However, this time after the release of the product by Heiyun, it is estimated that this rule will be broken, and laptops are not only used by men, but also by women. The Black Cloud laptop is so lethal to women that it can be said that no woman can ignore it. Unless you don't use a laptop, you don't need to buy it at all.
IBM has a slight advantage in price, this time the two sides can be said to be evenly matched, and Heiyun may still occupy a slight advantage in software, according to the current comprehensive analysis, the sales volume should be about the same.