The world's top 500 gods and horses sound very mysterious. The methods of these guys are not glamorous.

For brands and intellectual property rights, Big Rabbit has not yet had a sober understanding. I always thought that my brand was not very valuable, and since it was a joint venture, it would be mixed together.

From the 90s to the new millennium, the well-known brands that disappeared can be counted as the volume of trucks. What kind of eyes do capitalists have, since you don't pay attention to your own brand, we will help you eliminate it.

During this trip to the Celestial Empire, William White felt a lot of emotion. He saw a huge market, a thriving market, where anything was possible.

"Filson, Koala and Kangaroo of Tuao, we can't buy out the license. ”

Filson looked confused, he really didn't understand, this thing can also be bought out?

"Boss, this kind of mascot seems to be able to be produced, unless it's some sports mascot, like the Olympics or something. ”

"No, I bought it in Tuao, it's all a company, go and see what the situation is, if it's not very expensive, let Disney come forward to buy it." ”

"Okay, boss. ”

William White's inspiration has a lot to do with the chubby panda. In his opinion, this franchise is very profitable without copycat products.

The mascot of the Asian Games is the panda, which is a national treasure of the Celestial Empire, and William White also likes this cute animal, which is really cute and chubby.

As a mascot, Panpan is still very popular, if it is not a feature of the Celestial Empire, some badges and dolls can be sold for a lot of money.

However, whoever wants to engage in a franchise in the Celestial Empire will definitely fight to the death. There is an endless stream of counterfeit goods, which can simply drive people crazy.

For the managers of the Celestial Empire, the meat is rotten in the pot anyway, let some people get rich first.

It's a disaster for William White, all kinds of unknown Mickey Mouse, and overwhelming comic books, you can give me some royalties!

It will take at least 10 years for intellectual property rights to be completely overhauled, that is, after the WTO, and this situation will begin to change.

The Celestial Empire is now a little thirsty to quench its thirst, and this time the Asian Games-related products, if the operation is good, this is a billion-dollar business, and as a result, a few genuine ones have not been sold.

The fat panda's ability to absorb gold is very terrifying, and this thing should definitely not be left alone.

Look at Tuao, a koala and a kangaroo, it's crazy to make money, a small doll is dozens of dollars, and there is no counteroffer. The mascots sold to tourists every year make a lot of money. What do tourists who come to the Celestial Empire buy?

Silk?

Perhaps, if each person can take a fat panda home, I believe that tourists will be very satisfied, but there is no official version of the Celestial Empire, everyone is just casual, and the result is self-evident.

William White can only drool at the fat panda, first of all, people will not sell copyrights, and there is no way to control the imitation if they do. This is an unsolvable conundrum.

With the frequent appearance of fat pandas, more and more people in Mi have begun to like this guy. It is said that what Panpan is looking forward to the most is to have a color photo, which made the American emperor laugh.

The laughter of the US imperialists is low, and they can't shoot the nonsense of Zhou Xingxing. A little bit of vulgarity can make them laugh. So, pandas need color photo stalks, and they like it very much.

However, William White couldn't make any money on this panda, so he could only toss koalas.

Don't underestimate these toys, they are very, very profitable. Disney's annual profits in this area are all in 100 million yuan.

"Boss, you are already the largest toy company in the United States in the toy area. ”

"Isn't that so, aren't there Mattel and Hasbro? I remember, these two are very good. ”

"Mattel is okay, it's on par with Disney, and Hasbro hasn't been good in the past two years. ”

"Hey, in that case, it's good to buy it back, the derivative of the comics, it's not bad to be a Transformers. I simply licensed all these things to Hasbro. ”

William White is also confused, he took away other people's Transformers, and Hasbro can be called hell. Now it's a barely supporting support at most.

"Haha, if that's the case, Mattel needs a headache. ”

The current toy market in the United States is very difficult, Lego sells educational toys, and Mattel is more like a hodgepodge. Hasbro without any features is called hell if it is not unlucky.

If it weren't for the fact that they didn't have the money, they would have found a way to buy the Vikings in the morning. Even if you can't hold it all in your hands, it's good to get some authorization.

"This guy, with a Barbie doll in his hand, is really enviable. ”

Listening to his boss's complaints, Filson was speechless. Although Barbie sells well, our Mickey Mouse here is not bad.

"Bosses, they want to get authorization from The Lion King, have been to Disney a few times to talk. ”

"Hehe, I have a vision. I'll call Michael later, we don't have time to develop, as long as the conditions are right, it's okay to work together. ”

"If they want to open this gap, they will definitely pay the price. ”

"Well, Filson, we're not a professional toy company after all. Besides, with so many IPs, we can't play at all. ”

William White actually didn't say a word, if he bought Hasbro here, it might cause fear in Mattel.

When an enterprise reaches a certain scale, it must learn to master the balance. Simple and rude, only suitable for new tyrants. If you want to achieve long-term development, you must not become the enemy of the world.

Knowing the boss's plan, Filson was also relieved. He is actually very worried that the boss's business is too big, and if possible, it is better not to expand blindly.

For most comic book companies, selling licenses is actually king. If you're good at comics, you're not necessarily good at toys.

"Boss, when do you need us to help?"

"You sit down first, and I'll reply to this email. ”

Max's people, most of them converged on Jurassic Park. These guys, who are accustomed to wandering, do not like the current comfort very much.

"Almost, that's it, you know, employers want to meet with you. ”

"These guys, why did they go earlier. ”

"It's useless, whether it's security or hiring, no one will carry out the post-mortem mission. This is not our country, what position do you have to fight hard?"

"Hehe, too, boss, our mission this time is to maintain law and order?"

"Remember Max, I'll just say it again, we're just going to fight soy sauce, there's no need to fight life and death. 1%, up to 1%, once you exceed that number, you can do whatever you want. ”

"Okay, boss, I got it. ”

William White must make it clear to this thing, stupid Damu doesn't seem to be with it, can there be no head-on conflict, it's better not to.