Chapter 467: Before the Launch
After the Korean and North Koreans recovered.
He also began to return to Chaoba Technology and start working.
The first thing he did when he arrived at the company was to set a time for the launch of the taxi app and the food delivery app.
Because of his own problems at this juncture, plus Gui Wuji's recent video platform is very popular, and he has also invested a lot of money on the e-commerce platform.
He felt the need to kill the spirit of Mowgli. We must let everyone know that Chaoba Technology is still an uncle after all......
Zhang Hu and Charlie are both very good product managers.
They are working overtime to do what the Korean and North Koreans ordered before.
Because of the promotion on the Internet conference last time.
These two software in addition to pulling in the investment.
One of the biggest advantages is that it is very easy to find a partner.
It's like this takeaway platform, contacting some local businesses and catering businesses to participate and check in.
You don't need to be too talkative.
This is a good thing, because of the blessing of the last Internet promotion, everyone will not be unfamiliar with the products of Chaoba Technology.
So it doesn't take much effort to let them stay on the platform.
For those stores that don't have an advantageous physical store location. They are also counting on this food delivery platform to save their business.
Besides, many catering companies are now using Alipay as their payment method.
It's a good thing.
This is especially true for those restaurants that like to charge change for breakfast.
Buy two buns, buy a cup of soy milk, a few yuan, this change is very irritable.
However, the emergence of Paypass has solved this problem very well.
Except for some older people, who will use cash when they come to buy early now.
Many young people choose to use Alipay when buying products.
I have to say that the Yan people of the Blue Planet are really very quick to accept new things.
Their acceptance of new things is much higher than that of the country above the earth where the Korean and North Koreas are located.
Because of this, the development of the Internet in the Yan country should pay more attention to speed.
In the past, the DPRK was worried that its ideas were too advanced, or that there were too many ideas, which would make it difficult for users to accept it for a while.
Now it seemed that he felt that he was overthinking.
Everything is ready, only the east wind is owed.
Food delivery apps and ride-hailing apps are ready.
The work of attracting investment was successfully completed. The software was also designed according to some of the ideas He Chao said at that time.
Now that Han Chao's health has improved, as long as he comes to see the internal test of this product and feels that there is no problem, then he can go online directly.
South Korea and North Korea named the taxi-hailing software Feiliu Express, and the takeaway software as Eat Takeaway.
The promotion plan for both products is also very simple.
The secondary page of Chaoba Technology's micro chat directly has the current car and the Feiliu Express, which can be used quickly, and there is no need to download software in the early stage.
Of course, this is not the most important thing.
Before the product was launched, Han and North Korea decided to use the circle of friends as their own promotion entrance.
With the increasing number of micro-chat users and the rise of the micro-chat official account, the circle of friends has also become a place that friends like to watch.
Han and North Korea had thought of launching such a function of forced exposure advertisements in their circle of friends before.
But then he was delayed because of some things.
This time, taking advantage of the launch of their own food delivery platform and taxi software, Han and North Korea felt that this kind of mandatory advertising should be given to their own products for the first time.
In the first three days before going live.
Takeaway software and taxi-hailing software will issue coupons through the forced exposure advertising of the circle of friends of WeChat.
That is to say, in those three days, everyone turned on the 5th content of the circle of friends after everyone opened the WeChat chat advertisement.
It must be a taxi app, or an advertisement for a food delivery app.
The content is very simple, anyway, the new platform is launched and coupons are issued directly.
You say a product is good, but you can't just say it's good. You have to let the user experience it.
Although the people of Yanguo are very receptive to new things.
But if you want more people to accept the product, or to experience and try these products, you still have to induce them.
There is a noodle shop next door and gives you a coupon to eat noodles for free.
It doesn't matter if the noodles in that noodle shop are good or not, if you don't eat them for free, aren't you stupid?
So this takeaway and taxi app coupon is a bit similar to this meaning.
In addition, Toutiao Taozhuan also has 9158 payment and other software opening screen advertisements, all about the promotion of these two products.
Of course, there are so many self-media people who make money on their own platforms.
South Korea and North Korea will also use these resources.
For example, before these two software are going to be launched.
Through the data in the background, we directly invite some self-media people who make food or make cars in related fields.
Invite them to the headquarters of Chaoba Technology, find a hotel in Yucheng to open an internal test meeting for them, explain their products well, and then let them write content, and send some gifts to each invited self-media.
You have to say that these gifts are valuable, maybe they are valuable, but you have to say that they are not valuable, and they are not worth much.
Of course, the most important thing is that this is a high degree of recognition of these self-media people by the platform, recognizing their capabilities, and recognizing the quality of their accounts.
Most of these self-media people were born at the grassroots, and occasionally there are some teams, but no matter what, they are very small compared to Chaoba Technology.
They are naturally very happy to receive the invitation of Chaoba Technology, or the official recognition of them.
The officials invited them to visit the headquarters of Chaoba Technology and asked them to write some manuscripts about it, and they thought that it would be no problem.
First of all, this manuscript will have the support of traffic, that is to say, their income will not be less, and secondly, when they come to Chaoba Technology, they will eat and drink all-inclusive, and when they are finished, after leaving, Chaoba Technology will also send thousands of yuan of gifts to each invited self-media person.
How can this not make these self-media people feel that the platform is really good.
Of course, in addition to these relatively high-quality micro will receive official invitations, the official will also send some essay collection activities in the background, that is, who writes good content and has a high degree of dissemination, and will be judged through several dimensions, and cash rewards will be given directly when the time comes.
Toutiao has always engaged in such activities.
Some brands want large-scale news in order to advertise, and they will also come to Toutiao for negotiation, that is, let these self-media people write some advertorials for them and release some things.
But they themselves do not have authority, so he can only go through the headline official.
Toutiao collects advertising fees from brands, and then publishes essay collection activities in the background, allowing self-media people to start creating.
Finally, give traffic support to these advertorials or some things of these products, and the effect of advertising will be achieved.
Now that Chaoba Technology's own products are going online, of course they will do this to the extreme.
Self-media people will go crazy and praise these two products.
When you swipe through Moments, you will be forced to see this ad.
When you open a shopping app, you will also be forced to see it.
If you're just trying to be entertained and then scroll through the headlines, you'll see these ads too.
Even if you just want to enter the live broadcast website and want to see beautiful women and have fun and relax, you will still see some advertisements like this.
With such a high frequency of advertising and coverage, it is really difficult for Yanguo people to think about it.