Friday, 1.8 million.

Saturday, 2.26 million.

Sunday, 2.05 million.

The box office in the first weekend was 6.11 million, almost double the box office in the first week. At the same time, Poly Bona couldn't wait to play a box office gimmick of breaking 10 million.

Don't be surprised, ladies and gentlemen, false box office reporting is a feature of this year. is like the box office in the first weekend was less than 4 million, but it was raised to 6.8 million, the purpose is to create an atmosphere of box office success and attract more audiences into the theater.

Usually, the first week of the box office is the most likely to be tampered with, because this is the time when the freshness and attention of the movie is the highest, and if the box office is booming, it will greatly enhance the subsequent market appeal. This is similar to the so-called buying ratings in later generations, everyone falsely reports, and you can't help but falsely report.

However, compared with the chaos of ratings in later generations, the box office of the movie still has to be set right in the end. Because since 04 years, the film special fund office of the General Administration has rolled out a software system to calculate the box office through the Internet.

This is the only authoritative box office statistics agency in China, which comes from the data actually received by the computer ticket terminals of theaters across the country, which is released every Tuesday and released every Thursday.

However, due to the lack of timely release and the low number of issuances, the recognition and influence are very limited.

To put it mildly, the average viewer may not even know what he looks like. The distributor released the movie, and after getting accurate box office data, injected water, and then blew it out!

The only after-effect of this is that when the final box office is announced after the release of the film, there is often a serious inversion of the box office figures boasted by the distributor during the release.

For example, the actual box office in the first two weeks of release was less than 12 million, and now it has been boasted by Bona to exceed 30 million, but according to the market trend of less than 12 million in two weeks of release, the final box office may stop at less than 20 million, but who cares, blow the cowhide out first, and then talk about it, if you can attract one more audience into the theater, you will attract one more. Anyway, when the real box office figures were finally announced, the movies had already been released.

Whocare？

But his family knows his own business. According to the real box office figure of 6.11 million in the first weekend, compared with the original box office of 9.58 million in the first weekend, the gap is still obvious.

And after all, it is a literary film, and it is far from being as good as it from the perspective of watchability. At the beginning, it was full of stamina, and the box office in the second and third weeks was much higher than the first weekend, and it exceeded 80 million in one fell swoop in 17 days of release, which is simply unattainable.

If nothing else, there will be a significant decline in the box office on weekdays, according to the market trend, the final box office of 20 million is not a problem, 30 million can be expected, no matter how high the possibility is, after all, there are still Hong Kong films starring Gu Tianle and Liu Qingyun in the National Day file to be released one after another.

If the box office can exceed 30 million, it will be enough to rank in the top 10 of this year's domestic film box office, and it is also the highest-grossing literary film.

This year's domestic films, in addition to Chen Kexin's and Feng Xiaogang's two blockbusters that will be released in December, and the final fate is undecided, the box office of domestic films seems to be 35 million. Only the box office released in the summer is as high as 64 million, which is unique. The rest, including Double Jay's, Zhen Bullet's, Xie Qiwang, Yue Wenle's, and the closing films of the Venice Film Festival, all of which are dominated by Hong Kong and Taiwan stars, have stopped at 35 million at the box office.

In the first weekend of three days, He Xin took Diao Yinan, Tong Yali, and Yue Hong to Beijing, Xi'an and Shanghai to conduct publicity roadshows. Especially when I went to Xi'an, I specially called Xiaowen. This guy is an indigenous over there, and since it aired, this guy has also become popular.

It's really popular, but it's far from being as popular as the "post-80s Bible" in the original time and space, the reason is that it was born out of nowhere, and it crushed the one that was released at about the same time, and Zhao Baogang was very depressed.

On Monday and Tuesday, they walked around Nanjing and Hangzhou, near Shanghai, and although the weekday box office declined, it was not large, and the box office on the first two days of the second weekday remained at about 1.5 million, which was about one million from the originally expected daily box office, which made the distributors and producers particularly happy.

On Wednesday and Thursday, he rushed to the Pearl River Delta non-stop, and went to Wuhan on Friday to publicize.

This is the first stage of the publicity roadshow, and the last stop is intentionally placed in Wuhan, mainly to see that if the box office does not meet expectations, then the next stage of the roadshow is not necessary, and He Xin will stay in Wuhan to continue filming.

......

Wuhan Tianhui Cinema.

"Is it pretty?"

"Beautiful!" the audience responded.

"Do you still want to see it?"

"Yes!"

"Will you tell your friends to watch it together?"

"Yes!"

"Thank you, please support this movie a lot, okay?"

"Good!"

In the end, he was born as a host since he was a child, and he controlled the scene first-class, which suddenly aroused the enthusiasm of fans in the theater.

"Senior sister is amazing!" Tong Yali said sincerely.

The rookie is the first time to follow the roadshow, and he was very excited at first, but to promote the roadshow, not every time he goes to a place to run a theater, it is the minimum, especially in first-tier cities like Beijing, Shanghai, and Guangzhou, which have large ticket warehouses, and that has to be increased.

Then, every time they go to a theater, the audience and the media ask similar questions, and they can only keep smiling and even enthusiastically interact with the audience and answer questions.

It's painful, and it's much more tiring than filming. Tong Yali even felt that the muscles in her face were about to spasm.

Fortunately to have Cheng Hao's help when he came to Wuhan, the popularity of the heartthrob is still the same, and the family has added a general, and it is no secret that Cheng Hao is filming in Wuhan.

From the afternoon to the middle of the night, the group ran a total of seven theaters in Wuhan, and most of the time Cheng Hao was enlivening the atmosphere.

"Don't be stunned, it's our turn. He Xin reminded beside him.

Tong Yali hurriedly squeezed out a stiff smile and followed He Xin to the front of the stage.

"Good evening, dear friends, everyone......"

The old rules, those car reels have to pretend to answer for the first time, and they have to pretend to think about something, which is a test of acting skills.

Finally, the last show at Tianhui Cinema ended, bowing and thanking the audience, a group of people got into the car and headed to the hotel.

In the car, everyone didn't want to talk until He Xin's mobile phone rang and it was Yu Dong calling.

“...... Well, I see. ”

Hanging up the phone, He Xin couldn't help but show a smile on his face, and Cheng Hao next to him slapped him when he saw this and asked, "What's wrong?"

"The box office has rebounded slightly in the past two days, reaching 2.4 million yesterday, and today's single-day box office is very likely to exceed 3 million. ”

Today is the first day of the 11th Golden Week, and although there is a and release, the film schedule still maintains nearly 25% of the film schedule. Jiang Wen's imported films, including those released on the same day, have long been reduced to below single digits. With a steady rise at the box office, it is almost equal to the schedule of the two new films released today.

One of the important reasons why the file was raised in the first place is to aim at the National Day Golden Week. This is the prime time to belong to at the beginning.

"So the box office has exceeded 20 million now?" Cheng Hao was suddenly pleasantly surprised.

"What, 20 million?" At this time, even Diao Yinan, who was sitting in the back and napping, was awakened.

Tong Yali turned around from the co-pilot seat and lay on the back of the seat.

"Well, not yet, maybe in two more days we can break through that number. ”

He Xin knew that his girlfriend had misunderstood, she was calculated according to the announced boasting figures, in fact, even if the real box office can reach 3 million today, it can only be more than 14 million, and it has not yet reached the figure of 15 million.

However, if calculated according to this number, plus there are still six days of Golden Week holiday, the box office will exceed 30 million, which is basically a foregone conclusion.

He Xin explained to Cheng Hao, but despite this, the number of more than 14 million in seven days is still very impressive.

Back at the hotel, He Xinyi sat on the sofa and didn't even want to move. The box office is so gratifying, and in the next few days, we will have to step up and run a few more places. According to the process, I will leave for Changsha early tomorrow morning, then Chongqing, Chengdu, and Qingdao and Tianjin in the last two days.

The key to the success of a movie is nothing more than quality, starship, publicity, schedule, uh, and curbing piracy.

Quality speaks for itself, Grand Jury Prize at the Venice Film Festival.

Celebrities, it's still a little worse, relying on He Xin alone, he is not as good as those first-line celebrities in Hong Kong and Taiwan, but relying on the accumulated goodwill, he has opened the audience's reputation.

At present, in addition to the pirated copies that are secretly recorded in theaters with low definition, the high-definition version has not yet flowed out, so it is even more necessary to compete with piracy for time.

The effect of the roadshow publicity is really good, and only by constantly increasing exposure, creating topics, and spreading word-of-mouth, so that movies and stars always occupy the headlines of the entertainment page, can we continue to attract audiences into the cinema.

"Do you want something to eat?" Cheng asked distressedly as he looked tired.

"No appetite. ”

"What time do you leave tomorrow?"

"Seven o'clock, it's been this time for the past two days. ”

"Then hurry up and take a shower and sleep, it's almost one o'clock now, and I can't sleep for a few hours." ”

"You tell me to take a break. He Xin waved his hand.

"Oh, by the way, Lao Wang didn't say anything, did he?" he asked suddenly in his mind.

Because of the extension of the publicity period and the completely disrupted filming plan, Wang Xiaoshuai was very helpless and must have been very unhappy, this time the crew came to Wuhan to promote, and this guy didn't even have a phone call.

"There's definitely whining, but it's something you can't help but do. ”

Although the shooting plan was disrupted, it had a great impact on Cheng Hao, and she had to adjust her role. It is a play that spans ten years, and if the actors jump around, it will undoubtedly increase the difficulty of the performance.

However, the box office is very important, in addition to the income of real money, it is also related to the development prospects of Xinhao Media and the promotion of new coffee positions. This increase in hidden value is undoubtedly more important than mere monetary income.

"Tomorrow, you help me say hello to him, and when this process is finished, I will be determined to shoot the scene. ”

"Are you still determined, don't you participate in the Golden Rooster Award?"

"Yo, don't you say I forgot!"

He Xin suddenly patted his head, and then he muttered again: "October 27th award ceremony, hurry up, there should be no conflict in time, right?"

This year's Golden Rooster and Hundred Flowers Film Festival was held in Suzhou from October 23 to 28. The shortlist was just announced, and He Xin was nominated for Best Actor and Best Supporting Actor respectively.

actor, he didn't think about it at all. The Golden Rooster Award has always had an unwritten rule: the Golden Rooster is not the same. He'd already got it once in '04 and this time it was certainly hopeless.

However, he still has some expectations for Best Supporting Actor, on the one hand, he has never won an award for supporting actor, and on the other hand, he asked himself that the role of Liu Fenfen, the community security guard created in Zhongzhong, is still quite outstanding.