Chapter 182: Fighting Again at the Los Angeles Electronic Technology Show 1

After spending more than a month in Detroit, Bao Zixuan had to leave. The Los Angeles Electronic Technology Show is about to begin, and where he must go to host the Black Cloud Group exhibition.

This time, Heiyun has made a lot of money, and he can't have such a big investment in the future. Heiyun Group invested heavily to win an 800-square-meter booth. This was basically impossible to do at previous exhibitions, but after spending twice the rent, Heiyun forced the Los Angeles Electronic Technology Exhibition Organizing Committee to agree. This is to oppress people with financial resources, even the big RB manufacturers will not do this.

There are many products exhibited in this exhibition, the most important of which are digital cameras, as well as FC red and white home game consoles, arcade games Super Mario, Vision 1200 laptop upgraded versions with digital cameras, and home theater LCD TVs. In addition, there are some small products such as other home appliances that will not be promoted as the main products.

There are some upgraded products, such as Walkman, razor and other products that Heiyun has proven its strength in the market. So this time the Black Cloud product line is very rich and can be said to be all-encompassing.

On March 3, Bao Zixuan flew directly from Detroit to Los Angeles. In recent times, he has been working on new models with engineers at the car factory, and many employees now recognize the young boss. Bao Zixuan's erudition, dedication and meticulous attention to technology have made many auto workers feel that the future of the company will not be bad, and it will definitely be better than the Chrysler holding period.

It was already 3 p.m. when we arrived in Los Angeles, and it was almost the whole United States from Detroit to Los Angeles, and it took four and a half hours to fly even by plane.

This time, the exhibition hall area is too large, but fortunately, a lot of work has been laid out. Hiroshi Hashimoto was once in charge of the construction of the pavilion, and the general manager of the computer company is now basically the logistics director of the Black Cloud Group. However, Hiroshi Hashimoto's mentality does not fluctuate in this regard, and he always thinks that this is a normal thing. At the same time, it is also the company's trust in him, and the obedience of Asian employees in this era is definitely commendable.

John Chambers is still going to stay in Detroit to preside over the big picture, because there's a lot going on there. A strong person is needed to sit in the factory, and there are a lot of executives from the Black Cloud Group who came to Los Angeles this time.

Bao Zixuan personally led the team, and the members were Junpei Yokoi, Ma Chenglong, Steve Cézanne, Hiroshi Hashimoto and Miyamoto Hat. This lineup is already very strong, and it would be a waste of resources to come back again.

Hiroshi Hashimoto arranged for 2 staff members to pick up Bao Zixuan, after all, the day after tomorrow is the exhibition. At this time, everyone is very busy, and now everything is for the service of the exhibition. And people who know the boss's personality know that Bao Zixuan doesn't pay attention to pomp and circumstance, and prefers people who are pragmatic.

After entering the exhibition hall, the first thing you see is the exhibition hall of Heiyun Group. After all, it is too obvious, and the row on the right hand side of the exhibition hall is the exhibition hall of the Black Cloud Group. When other large manufacturers exhibited an area of about 200 square meters, Heiyun Group was already 4 times that of them. The cost of participating in the exhibition is 8 times that of them, and it is difficult not to be remembered.

After seeing the boss come in, everyone smiled and greeted Bao Zixuan! This time, the exhibition hall of the Black Cloud Group specially built a stage on the back wall. The Los Angeles Electronic Technology Show is not as good as the Berlin Exhibition, and there is no product recommendation link of the main committee. You have to rely on yourself for everything, and in the name of competing in a fair environment, in fact, you are not fully prepared.

Bao Zixuan just doesn't take the usual path to make new product recommendations by himself, and the area of the black cloud exhibition hall is large enough. After the booth was set up at the end, there was still room for 400 people in front of it to watch, and the rest could be viewed through the TV around the exhibition hall. This can ensure that 1500-1800 people can watch the new product recommendation meeting of Heiyun Group, and it will definitely amaze the entire exhibition at that time. This is an exhibition that allows other brands to follow and run with Heiyun.

All the products were displayed on both sides, and all the products that were to be exhibited around the booth around the booth were exhibited this time. The quantity of each product is also large enough to allow more consumers and buyers to experience it.

In the Black Cloud Showroom, you can experience all the latest electronic products at the moment, so that you can have a new understanding of the present.

Bao Zixuan came to Ma Chenglong's side and watched the general manager of the home appliance company instructing the workers to debug the equipment. The success of this exhibition depends on whether the TV can be synchronized with the speaker, which has high requirements for the home appliance sector.

Bao Zixuan said: "Mr. Ma, how is the equipment debugging now." ”

Ma Chenglong: "Bao Sheng, the debugging has been basically completed, but the control of the last few cameras is not very good." We hired people from ABC TV to do the technical guidance, and they were not very familiar with the new equipment. Now it is running in with the engineers, but it can already meet the synchronization requirements, that is, the picture has not reached the best state, and the main thing is to mediate the picture.

Ma Chenglong is under a lot of pressure now, and every subsidiary of Heiyun Group is making money. The income of the game company Yokoi Junhei and Miyamoto Hat is much higher than him, and the home appliance company is still eating the old Walkman and razor left by Bao Zixuan. In other aspects, he has basically made no achievements, making him, the general manager, always a dwarf.

Others, such as computer companies, toy companies, and comic book companies, are better than home appliance companies, and now the competition for Walkman is extremely fierce. Sony, Panasonic, and Philips are all fighting price wars, making Heiyun's profits very low. Fortunately, there are royalties that can be collected, otherwise I really don't know if there is a profit.

Razors are even more niche products, and sales will not be too high. Not every man likes electric shavers, and half of the women in this world don't use shaving products.

This time, Heiyun creates a high-end TV home theater, although the technology is mainly developed by the Clay Freeman Laboratory of the Massachusetts Institute of Technology, the core concept is the surround sound proposed by Bao Zixuan, if this set of home appliances is promoted well, it will definitely become a standard product for wealthy families.

In order to be able to promote success, Ma Chenglong basically stays in the laboratory and production workshop in Xiangjiang these days. He has to control every detail and doesn't want the slightest problem to arise. This is a product related to whether Heiyun Home Appliance Company can make a name for itself.

In this exhibition, Heiyun TV has prepared 6 kinds of LCD TVs, which can reach a maximum of 60 inches, which is the one behind the stage. At present, it can only be produced and assembled in the laboratory, and it has not yet reached the mass production standard, and now it only accepts customization. Even the monthly output of Heiyun Group does not exceed 100 pieces. If it is equipped with audio, home video recorders and other equipment, each set will cost $80,000.

The Black Cloud home video recorder is just a shell and brand changed by Sony, and it also paid $2 million in royalties for it. Akio Morita quoted a fair price this time, but he had to pay Sony $50 in royalties for each unit sold. That is, the two companies have cooperated in many projects, and there are more TV recorder manufacturers, otherwise Sony would not be so kind. Royalties will be so cheap.

In addition, it will also bring five different specifications of 32", 37", 40", 45" and 47", and the corresponding audio will also be reduced in size. It can be said that this time the home appliance department is all the treasure on the LCD TV, and also put the main force on the promotion of home theater.

LCD TVs are still in the high-tech category, and Heiyun Group has been increasing its investment in this area since purchasing the patent from RCA. Now it's blue, and it's on a flat screen monitor. Bao Zixuan is also not ready to invest resources on a large scale, and there is no need to waste time and energy on the products that are destined to be eliminated. The most important thing to earn is hard-earned money.

There are many products to be produced by Heiyun, and there is no need to produce low value-added products. Perhaps the construction of factories in the mainland in the future can be considered in this regard, and there will be no such plan in the headquarters of Xiangjiang.