Chapter 116: The Promotion of the Rubik's Cube 2
Since John Chambers was promoted to the general manager of the US branch of the Black Cloud Group, the office has moved to Los Angeles, California, and there is Bao Zixuan in Boston and New York, and there is no room for him to play.
John Chambers wondered why his boss had asked him to go back to Boston for a meeting in a hurry and suddenly went out again! However, as a subordinate, I am embarrassed to ask too much, and I am still a little angry for Chambers, who has a strong sense of time.
In fact, he wronged Bao Zixuan a little, and originally called Chambers to come over to discuss the promotion plan of Rubik's Cube in the United States. Suddenly, I received a notice that the principal now has time, and it was supposed to be a temporary event tomorrow. Bao Zixuan could only go to see the principal first, and then he left Chambers in his office.
After Bao Zixuan entered the office, he saw 4 cigarette butts in the ashtray in front of Chambers, which indeed made him wait too long. Although he was his own employee, he should still be appeased, and said with a smile: "I'm very sorry, I made an appointment with Principal Johansson for tomorrow, but I rushed over to him tomorrow if he had something to do temporarily, but I made you wait here for too long." ”
Hearing Bao Zixuan say this, Chambers is better, if the boss doesn't explain, he won't say anything, but there are inevitably some thoughts in his heart that are not taken seriously.
John Chambers: "It's okay, I'm just going to take a break." However, the boss was in such a hurry to call me for something. ”
Bao Zixuan took out a Rubik's Cube and put it in front of Chambers and said: "I am going to cooperate with MIT to do a worldwide Rubik's Cube promotion activity, this is a preliminary planning book, and your task is to perfect it!"
"At the moment I have finished docking at MIT, and the last 100 players will arrive by May 31 and compete on June 1 at 9 a.m. sharp. ”
"Your task is to do a good job in the North American market, just buy a Rubik's Cube and go to the shop to sign up for the competition, and the contestant within 15 seconds of the result will advance to the next round, and the second round is 10 seconds. The final round is 6 seconds. ”
"It's rare in the world to be able to enter 6 seconds, even if you bring them all to MIT, the United States is our main battlefield, and I just want to let the children of the United States have a Rubik's Cube. ”
John Chambers: "Okay, boss, don't worry, I'll definitely send more people to do a good job of supervision and service in all the major locations across the United States that sell Rubik's Cubes." ”
After all the arrangements were in place, the Black Cloud Group placed a Rubik's Cube advertisement on major TV stations around the world, and the Rubik's Cube in Professor Rubik's hand was constantly adjusted, and the final restored picture was set in the hearts of every parent and child.
In particular, the last 100 can go to the Massachusetts Institute of Technology to participate in the competition, the Black Cloud Group will reimburse all the expenses and will have a participation prize of 10,000 US dollars, the most important thing is that the first place will have a prize of 300,000 US dollars, that is, the third place also has 100,000 US dollars, which is a great impetus for children from poor families, after all, if they win the final prize, then the family will change, and they can live a middle-class life.
Parents from well-off families also want their children to participate, and the final venue is at MIT, one of the best universities in the world. This is what Bao Zixuan wants, he wants to make the parents of those children who come to the competition think that if their children can occasionally get the ranking, they will have the opportunity to be favored by MIT, and it will be much easier to enter this university in the future.
The cost of only 5 Hong Kong dollars is directly priced at 5 US dollars, and in addition to a Rubik's Cube, there is also an instruction manual and a registration card!
Knowing that sales were going to be hot, Yamashita Hengyi adjusted part of Lego's production line to produce Rubik's Cubes, so that the daily output could reach 200,000. In this way, the production is sold out every day, and the Black Cloud Rubik's Cube is popular all over the world this time.
Along with this is Casio Corporation, which provides timers that make brand awareness grow very quickly. Casio's watch sales have been increasing every day during this period.
The media is also reporting on this sport, which combines intelligence and hand speed simultaneously, and many organizations even predict that the Rubik's Cube will be sold worldwide for more than 100 years, and it is a toy that will never be obsolete.
Many parents time their children every day after work so that they can improve their Rubik's Cube scores.
Professor Rubik has also become popular all over the world at once, no one thought that a Hungarian professor could develop such an excellent toy, especially the original intention of research and development is to increase students' sense of number and space, which makes this person and the toys he developed great all of a sudden.
Many internationally renowned universities have even extended olive branches to him, but Hungary has now treated Professor Rubik as a national treasure, and it is estimated that it will be difficult to let him go.
The media around the world are desperately waiting to report on the Rubik's Cube, and in Munich, Germany, a 14-year-old boy named Hank has now broken through 6 seconds. This made little Hank a little star in Munich.
Hank's study and life have been reported, it turns out that at school Hank Jr. is not only a good student, he is also the goalkeeper of the school football team.
A 12-year-old girl named Eiko at RB also improved her score to within 6 seconds, and everyone found that Eiko not only studied well, but was also a baseball pitcher at school.
In Los Angeles, a 14-year-old boy named Ryan also scored under six seconds, and Ryan not only studied well, but was also the main point guard for the school's basketball team.
When everyone is looking for the reason, many experts have expressed their opinions, the Rubik's Cube requires children with very flexible hands and minds and special coordination to achieve good results, and long-term exercise can improve children's intelligence and increase the flexibility of their fingers.
The point of view makes the Rubik's Cube more favored by parents, it turns out that toys can also increase children's intelligence, so why wait for them to start buying it!
These are all materials that Heiyun Group deliberately leaked to the media, the purpose is to let parents know that the Rubik's Cube is a toy that can mention children's intelligence and hands-on ability. And then increase the sales of the Rubik's Cube.
The sales of the Rubik's Cube are increasing every day, and each Rubik's Cube purchased can participate in a competition. So what to do if the children who feel more skilled than before want to participate in the competition after elimination, of course, they are buying one or several.
In California, a child's grandfather bought her a total of 180 Rubik's cubes in order to participate in the competition, but fortunately her grandfather was a director of MGM, otherwise the money to buy the Rubik's cube would be too much for him.
The daily sales volume of the Rubik's Cube has increased from 200,000 to 300,000, and the authoritative organization predicts that the Rubik's Cube may sell about 8 million ~ 10 million by the registration deadline on May 25.
If Heiyun Group holds this event every year, it can bring 20 million sales per year. The lifespan of this toy is almost unlimited, and now it is not only loved by children, many adults will also fiddle with it when they have nothing to do at home, and the Rubik's Cube has become a toy suitable for all ages.
Now it is estimated that Professor Rubik is the only one in the world who is painful and happy, and at that time he thought that the sky-high transfer fee made him live a rich life in Hungary, but now it only took one month for the Black Cloud Group to make the transfer fee at that time ridiculous. It seems that just like Bao Zixuan said, he still doesn't know how to develop commercially!